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Vertfest is the premier Backcountry Ski and Ride Event in the US, and Snow King Mountain Resort is proud to bring it to Jackson, WY on February 21st and 22nd, 2015. Please take a look at the presentation and contact me if you're interested in participating as a sponsor, speaker, athlete or volunteer. Thanks!
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1
9th annual
North America’s Premier Backcountry Ski and Ride Event
presented by
2015 Snow King Overview
February 21st, 2015
Great festival, Great Community
Check out the Outdoor Research Ver2est 2013 You Tube video filmed at Alpental
About Vertfest
It began in 2007…
The first VertFest was started by a group of Outdoor Research employees as a good old-fashioned sufferfest followed by a bunch of beer in support of avalanche safety.
VertFest = Backcountry Stoke
• Vertfest is the largest backcountry ski and snowboard festival in America
• It’s a multi-stop mountain festival dedicated to promoting backcountry fun, safety, and stoke
2015 Tour Stops
• Mt. Bachelor, OR: February 7 & 8 • Alpental, WA: February 14 & 15 • Snow King, Jackson WY: February 21 • Brighton, UT: March 7 & 8 (Wasatch Powderkeg Triple Crown)
Vertfest Supports the Backcountry Community
In 2014, Vertfest raised almost $65,000.
In 2015, Snow King Vertfest will benefit the Snow King Volunteer Ski Patrol
2014 Results
Alpental, WA • Benefiting the
Northwest Avalanche Center
• Year 8 • Raised $39,500 • 150+ racers • 400+ participants
including racers, demos and clinics
Mt. Bachelor, OR • Benefiting the
Central Oregon Avalanche Association
• Year 3 • Raised $13,000 • 60+ racers • 100+ participants
Brighton, UT • Benefitting the
Utah Avalanche Center
• Year 1 • Raised $12,300 • 180+ racers (North
American Ski Mountaineering Championship)
• 65+ Clinic participants
Total Raised in 2014 $64,800
Past sponsors
VertFest is built on:
• Community • Clinics • Competition
The Vertfest Community
The Vertfest Community is made up of backcountry enthusiasts who are: • Making the transition from In-Bounds Skiing only and
looking for information and encouragement • Already engaged and looking for inspiration and beta • Ski Mountaineering racers • Hard-core backcountry / freeride enthusiasts Vertfest also speaks to: • Everyone riding the lifts that weekend, many of whom
are likely interested in learning more about the backcountry
Friday Night speaker Event
Possible Topics • The Human Factor • Expedition Presentation(s) • The Future of the Backcountry • The Trend on Avalanche Deaths • Moving Through Avalanche Terrain: new wisdom
in avalanche avoidance • Fast & Light: focus on gear
SATURDAY On-Snow Clinics by Tier 1 Local Sponsors
Topics Include: • Backcountry beacon safety with Snow King
Volunteer Ski Patrol and JHMG • AVI Clinics with Sarah Carpenter of AAI • Ski Mountaineering with Exum • Race Mountaineering/TransiDoning with Janelle Smiley presented by Four Pines
• Steep Skiing with Jess Baker Clinic Prices: $60 for 1, $100 for 2. Includes liR access.
Tier 1 Local Sponsors are invited to develop content and lead a clinic. Please contact us @ [email protected] to discuss
Fun Events and Vendor Village
Demos and opportunities to connect. Music, beer, fun!
Sponsor: – An event aimed at a less-competitive crowd like a
snow tube race – Events aimed at kids or teens – A costume contest – Something else? Be creative! If it’s fun, let’s do it!
Races
2 divisions Elite
Recreational
We have a great race course set by the JHSkiMo Club in cooperation
with the SK Ski Patrol
Sample Schedule
Saturday (DAY 1) • 6-‐7:30am Booth Setup • 8-‐10am Races: Elite, RecreaDonal • 8-‐9am Clinic Check-‐in / Vendor Village Opens • 10am-‐1pm Morning Clinics • 1:30-‐4:30 ARernoon Clinics • 4:30-‐6:00 Music, DJ, Raffle, Beer Garden • 8-‐12pm Event Party
Vertfest promotion • Posters • Established Social
Media: Instagram, Facebook
• National and Local Websites
#vertfest #ver2est is an acDve hashtag on Instagram and Twi`er with great opportuniDes to
associate your brand with compelling, engaged, user-‐generated content.
#NEW THIS YEAR: @ver2est has it’s own Instagram account which means we’ll share more content, tag sponsors and spread the stoke!
Local Marketing • Promoted in Jackson and other “drive
markets” including SLC, Denver, Bozeman, Idaho Falls, and Boise
• Posters, print ads, PR, and social media • Partnering with Jackson Hole Winterfest
to broaden reach • Coordinating with Snow King Volunteer
Ski Patrol and other partner websites and social media
SPEAKERS, ATHLETES, SPONSORS, PARTICIPANTS
How can speakers and athletes participate?
• Lead a clinic • Participate in the race • Participate as a Friday evening speaker • Help promote the event via social media
How can speakers and athletes participate?
WHAT YOU GIVE: • Spend a day or two in Jackson with a passionate group of
backcountry enthusiasts • Share your knowledge and experience and build awareness of
avalanche safety • Share your passion for, and shape the future of backcountry
adventure WHAT YOU GET: • Free lift access at SKMR • Featured as a speaker on local marketing collateral, social, print,
and video/radio media prior to and at event • Speaking and networking opportunities at Snow King Vertfest • Travel and accommodation including per diem (TBD)
How can Sponsors participate?
• Cash sponsorship • Product Donations • Product Demos • Be on-site with your tent, table and banner • Develop and lead a branded clinic • Sponsor a branded event/ “fun competition” • Send an athlete • Help promote the event via social media
Local Sponsorship Tier 3
$500 wholesale product • On site mentions • Mention in social media posts • Banner placement • Include your products in racer packets
Local Sponsorship Tier 2
$500 cash, $500 wholesale product; or $1000 cash • Featured as a Tier 2 sponsor in Print and Digital
advertising in January and February • 2 days of on-site display and demo opportunities • E-mail capture share • On site mentions • Mention in social media posts • Banner placement • Include your products in racer packets
Local Sponsorship Tier 1
$1500 cash, $500 wholesale product; or $2000 cash • Two Free VIP Festival Passes including lift tickets • Clinic Presenting Sponsor: Develop a clinic, bring athletes and
staff, be promoted as experts in your field • Featured as a Tier 1 sponsor in Print and Digital advertising in
January and February • 2 days of on-site display and demo opportunities • E-mail capture share • On site mentions • Mention in social media posts • Banner placement • Include your products in racer packets
National Sponsorship Levels
Presenting Sponsors: Subaru and Outdoor Research
Tier 1: $5000 cash. $2000 wholesale product
Tier 2: $2500 cash. $1000 wholesale product
Tier 3: $1000 cash. $500 wholesale product
Who else can participate and what can they do?
Who can participate? Backcountry Enthusiasts
Snow King Ski Patrol Winterfest Organizers
Other community organizations
What might they do? Join the SK Vertfest Advisory Panel
Help organize the event Help promote the event via social media
Participate in Vertfest
Interested?
For more information please contact
Keely Herron Snow King Mountain Resort
Director of Marketing 917-331-1935
Rebecca Katz Snow King Vertfest Program Director
360 441 5620 [email protected]
