A REPORT ON INDUSTRIAL VISIT TO

HONDA SIEL CARS INDIA LTD.

GREATER NOIDA, UTTAR PRADESH

ON

22TH FEBRUARY 2012

UNDER THE AEGIS OF

Submitted To : Mentor : Submitted By :

Mr. Sadiq Rahman Mr. Ranjai Ghosh DILIP KUMARPGDFS - 2011-13

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Roll No. : FT-(FS)-11-319

CONTENTS

Sr. No.

Title Page No.

1. Acknowledgement 3

2. Introduction To The Company 4

3. Mission & Vision 6

4. Management Policies 6

5. Technology & Certification 6

6. Environment Safety & Sales Network 7

7. Models Of Honda Cars 8

8. CSR 10

9. Challenges Faced by Honda Plant in India

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10. Awards & Recognition 12

11. Bibliography 12

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ACKNOWLEDGEMENT

I have gained a lot of knowledge during industrial visit at Honda Siel Cars India Ltd. I would like to express my gratitude to all those who gave me the possibility to complete this project. I want to thank IILM-GSM for giving me the great opportunity to commence this industrial visit .

I am grateful to Mr. Sadiq Rahman & Mr. Sadi Ali (Working as a counselor in Honda Siel Cars India Ltd., Greater Noida). Under guidance , I have completed this Industrial Visit . I have no words to acknowledge the valuable time & support that I have received for them.

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Overview Of The Company

Brief Overview Of Honda Motor Company Ltd.

Founded : 24th September 1948 Founders : Soichiro Honda & Takeo Fujisawa Headquarter : Minato, Tokyo, Japan Area Served : Worldwide Key People : Takanobu Ito (President & CEO) Industry : Automobile & Aviation Industry Products : Automobile, Motorcycles, Scooters, Electric

Generators, Water Pump, Robotics, Jets, Jet Engine & Thin Film Solar Cells.

Revenue : US $ 107.82 Billion Operating Income : US $ 6.87 Billion Net Income : US $ 6.44 Billion Total Assets : US $ 139.61 Billion Total Employees : 1,79,060 Websites : http://www.world.honda.com

About Honda Siel Cars India Ltd.

Honda Siel Cars India Ltd. (HSCI) was incorporated in December 1995 as a joint venture between Honda Motor Co. Ltd., Japan and Siel Limited, a Siddharth Shriram Group company, with a commitment to providing Honda’s latest passenger car models and technologies, to the Indian customers. The total investment made by the company in India till date is Rs 1620 crores in Greater Noida plant and Rs 784 crores in Tapukara plant.

HSCI’s first state-of-the-art manufacturing unit was set up at Greater Noida, U.P in 1997. The green-field project is spread across 150 acres of land (over 6,00,000 sq. m.). The annual capacity of this facility is 100,000 units.

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The company’s second manufacturing facility is in Tapukara, Rajasthan. This facility is spread over 600 acres and will have an initial production capacity of 60,000 units per annum, with an investment of about Rs 1,000 crore. The first phase of this facility was inaugurated in September 2008.

Honda Siel Cars India Ltd. launched its much-awaited small car, the Honda Brio (pronounced as Br-ee-o and means “energetic” and “cheerful” in Italian), in the Indian market. The car, offered as the perfect package for a new era, embodies the best of Honda’s technologies to deliver fun and agile driving, fuel-efficiency, spaciousness & safety.

It operates production facilities at Greater Noida in Uttar Pradesh and

at Bhiwadi in Rajasthan. The company's total investment in its production

facilities in India as of 2010 was over  16.2 billion.

HSCI's first manufacturing unit at Greater Noida commenced

operations in 1997. Setup at an initial investment of over  4.5 billion, the

plant is spread over 150 acres (0.61 km2). The initial capacity of the plant

was 30,000 cars per annum, which was thereafter increased to 50,000 cars

on a two-shift basis. The capacity has further been enhanced to 100,000

units annually as of 2008. This expansion led to an increase in the covered

area in the plant from 107,000 m² to over 130,000 m².

The company invested  7.8 billion in Bhiwadi for its second production

plant with an annual production capacity of 50,000 units. ] It operates under

the ISO 9001 standard for quality management and ISO 14001 for

environment management.

The company’s product range includes Honda Brio, Honda Jazz, Honda City, Honda Civic and Honda Accord which are produced at the Greater Noida facility with an indigenization level of 80%, 77%, 76%, 74% and 28% respectively. The CR-V is imported from Japan as Completely Built Units. Honda’s models are strongly associated with advanced design and technology, apart from its established qualities of durability, reliability and fuel-efficiency.

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Vision & MissionVision Statement

Respect for the individual. The Three Joys (buying, selling and creating)

Mission Statement

Maintaining a global viewpoint, we are dedicated to supplying products of the highest quality, yet at a reasonable price for worldwide customer satisfaction.

Management Policies

Proceed always with ambition and youthfulness. Respect sound theory, develop fresh ideas, and make the most

effective use of time. Enjoy work and encourage open communication. Strive constantly for a harmonious flow of work. Be ever mindful of the value of research and endeavor.

Dreams inspire us to create innovative products that enhance mobility and benefit society. To meet the particular needs of customers in different regions around the world, we base our sales networks, research and development centers and manufacturing facilities in each region. Furthermore, as a socially responsible corporate citizen, we strive to address important environmental and safety issues.

TECHNOLOGY

HSPP benefits from the rich experience of Honda Motors, Japan, the second largest engine manufacturer in the world, because of their strong emphasis on R&D and in-house technical innovation. India’s first LPG based Generator along with the Super Silent Key Start Generator portable kerosene generators are some of the products which exemplify Honda’s pursuit of technological excellence. The product range of Generators conforms to the most stringent phase II Noise & Emission norms as laid down by the Central

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Pollution Control Board (CPCB), Government of India.

CERTIFICATION

It was in recognition of this that HSPP became the first power products manufacturing company in India to have been awarded the ISO 9001:2000 Certifications for its Quality Assurance Systems & ISO 14001 for its Environment Management Systems.

While maintaining its leadership position in the domestic generator market, HSPP, is making active efforts in developing new applications for its General-Purpose Engines (GPE). The business of GPE and Water Pump sets is expected to contribute significantly to the company’s future growth plans. Besides, it also offers the customers in India a wide range of end-use appliances such as Electric and Engine Lawnmowers.

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Environment and Safety

The Honda Group is globally recognized for its concern towards environment, safety and conservation of the society in which it operates. HSCI follows the same in India for achieving high standards in environmental safety in the various processes of car manufacturing.

Honda Assure

Reinforcing its position as a customer centric company, and to enhance ownership experience for Honda car customers, Honda Siel Cars India (HSCI) launched the 'Honda Assure', Honda’s Insurance initiative. Under the Honda Assure program all Honda customers get the benefit of a more transparent, hassle-free transaction and a quick turnaround time on their insurance claims. The entire transaction is routed through an on-line central server which enables HSCI to monitor the overall operations more effectively. Some of the direct benefits to the customers include Cashless Insurance across India, instant policy issuance, and improved turnaround time.

Auto Terrace

Honda's Exchange and Pre-Owned car division Auto Terrace has been in existence ever since the interception of HSCI in India. Present in all major Honda dealers across the country, Auto Terrace presents itself as the one-

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stop solution for catering to the needs of customers wanting to exchange their existing cars for a New Honda car.

Exclusive Honda Care Program

Honda Care Program is designed to bring an extra measure of security & comfort to being a Honda Owner. It includes additional warranty of 2 years or 40,000 kms after the new vehicle warranty expires and 24 hrs Roadside Assistance support for 4 years from the standard warranty start date.

Sales Network

Honda Siel Cars India has a strong sales and distribution network spread across the country. The network includes 135 authorised dealership facilities in 83 cities. HSCI dealerships are based on the “3S Facility” (Sales, Service, Spares) format, offering complete range of services to its customers.

Offices

With strength of over 800 dealers and 15 Area Offices spread across the country, HSPP has been bringing joy and satisfaction to more than 1.5 million users and this makes HSPP the undisputed leader in the field of portable generators. It is a part of one of the world’s largest power products company manufacturing a complete range of ¡°4-stroke range of Portable generators, Water Pumps, Engines & Lawnmowers, to suit your requirements. This gives you the choice to demand more from the world leader "Honda".

Different Models Of Honda Cars :

2nd Generation Honda Jazz

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The 5th Generation Honda City

8th Generation Honda Civic

8th Generation Honda Accord

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HSCI produces the following vehicles in India for local and export markets:

Honda City (Launched 1998)

Honda Accord (Launched 2001)

Honda Civic (Launched 2006)

Honda Jazz (Launched 2009)

Honda Brio (Launched 2011)

It also imports the Honda CR-V for sale in the local market.

Corporate Social Responsibility

1. Realizing “the Joy and Freedom of Mobility” and “a Sustainable Society where People Can Enjoy Life”

2. Honda's environmental conservation initiatives for a sustainable Earth

Honda Begins Installation of Solar Power Generation Systems at

Automobile Dealership Locations in Japan

Honda Begins Deliveries of 2013 Fit EV

Honda Introduces Second Global Ad in New Series

3. Honda begin trialing a new generation solar hydrogen station

4. Global targets announced for reduction of all product - & production

related CO2 emission by 2010.

5. Environmental impact of Honda's global activities measured in terms of

energy consumption, CO2 emissions, water consumption and landfill

waste.

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CHALLENGES BEING FACED BY HONDA PLANT IN INDIA

The Thailand floods in November last year, disrupted Honda’s supply chain to some of its key manufacturing facilities including its Greater Noida plant in Delhi, as result of which production volumes of its passenger vehicles, including the refreshing new Brio hatch have experienced a major setback. However with the situation having now improved, Honda Siel Cars India Ltd. (HSCI) has now announced that it will resume normal production at its Greater Noida plant with two shift operations.

  Delighted at the recommencement of its normal production cycle at the Noida facility, Honda Siel Cars India Senior Vice-President (Marketing & Sales) Jnaneswar Sen said, “We will have production of 370 cars per day from the 15th of February and from the following week it will be ramped up to 440 units per day. Honda has been carefully monitoring the part supply process and has have taken all the necessary recovery actions to normalize production situation with critical components now being sourced from Japan & China.” 

With its production processes now sorted HSCI’s immediate priority will be to clear most of its current Brio bookings by March 2012 and have these cars delivered to waiting customers. HSCI will also be launching a comprehensive communication campaign to communicate the Brio availability and increase activities at dealerships. 

 Where model wise production schedules are concerned HSCI has already rolled out more than 1,500 units of the new Honda City in January 2012. Furthermore, the production of its Brio hatch will resume from mid February 2012, while the production of the Honda Jazz will start towards the end of February 2012. 

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AWARDS & RECOGNITION

Best Indian Company (unlisted) by Business Standard Group

Manufacturer of the Year by NDTV Profit-Car India

Manufacturer of the Year by CNBC-TV 18 Auto car India

No 1 Mid Size Car (Honda City); No 1 Entry Luxury Car (Honda Accord)

and No 1 Premium SUV (Honda CR-V) by TNS

Best Mid-size Car in Initial Quality (Honda City) and Most Appealing Mid-

size car (Honda City) by JD Power

CNBC Autocar CAR of the year 2004 - Honda City

ICICI Overdrive SUV of the Year 2004 - Honda CR-V

ICICI Overdrive Car of the Year 2004 - Honda City

Business Standard Motoring Car of the Year 2004 - Honda City

Bibliography:

http://world.honda.com/group/India/  http://world.honda.com/ http://en.wikipedia.org/wiki/Honda  http://en.wikipedia.org/wiki/Automotive_industry_in_India 

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