Airtel

CHENNAI PLAYING FOR PRIDE

on Chennai Live 104.8FMon Chennai Live 104.8FMOBJECTIVE:

In Chennai, there is CRICKET AFTER IPL!!! Cricket is a religion in India, and to capitalize on the Great Cricketing Season India is witnessing, The AIRTEL CHENNAI PREMIER LEAGUE (CPL) will be a HUGE platform creating High Visibility, Brand Awareness and Customer Interaction via CRICKET- that will set various parts of the cricket crazy CHENNAI on FIRE!!

APPROACH: ON AIR: On Chennai Live 1048FM

◦ CREATE buzz around Airtel on Chennai’s Only International /All- English Radio Station, to the Sec A Chennaiites- who are very mobile/ technology friendly, digital TV friendly, broadband friendly- & who would want to explore the all- new 3G.

ON GROUND: Chennai Live 104.8FM Events & Activation◦ ESTABLISH Airtel’s CULT Brand Identity loved by lakh s of Chennaiites-

with its all new 3G- & other services- , and marry it the CULT CPL: The Airtel Chennai Premier League

◦ COMMUNICATE & PROMOTE Airtel Internet on 3G on-ground @ CPL: The Airtel CPL

CPL The Game PlanCPL The Game Plan

CPL starts with Chennai City Divided into 8 Areas or Zones

Each Zone will have a call for Nomination of teams, via various levels of publicity

A Maximum of 48 Teams will be selected in each zone via draw lots and knockout matches will be conducted

1 Team Per Zone will be selected per Area, which will represent the Zone in Chennai Premier League

CPL The Game FormatCPL The Game Format 8 Zones

Each Zone with 48 Teams Knockout Matches

1 Winner From Each Zone

8 Zone Winners To Compete Against each other, playing 7 matches each

Top 4 To Play Semi Finals

Top 2 Teams Will Play The Grand Finale for the Title

Prize Distribution Ceremony with Celebrity Presence

CPL The Team CPL The Team OwnershipOwnership

Each Area Team Will Be Owned By A Business House/Company

Team Owner Sponsor Benefit> The Team Name will be named after company owner e.g.: HIRCO Lions> All Team Nomination Forms, Collection of forms etc. will be at the Team Owners Premises> The Qualifying Prelims will be held at Grounds in the respective Teams Zone creating Big Hype and audience presence in the Area / Zone> All Branding, Collaterals, Uniforms etc. to have extensive branding of Team Owner > Extensive Media coverage across all mediums including National Dailies, Neighborhood Newspapers, Radio, Paper Inserts, Mobile Van Activity, On Ground Branding, Stalls At All Playing Venues Etc.> Special Announcements, Prizes-given by Team Owners in zone matches> Excellent Brand Recall Value Of Sponsor & The Team Owners Company

CPL Title SponsorCPL Title Sponsor CPL Sponsor Benefit

> High recall value of the Brands associating as Sponsors and Team Owners

> Presence across all mediums including Print, Radio, On Ground, Mobile Van, Regional Papers, Pamphlets and Word Of Mouth Publicity

> Connecting with India’s favorite game thus creating a close to heart feel

> High consumer drive to products/ services/ stores by ways of branding & promotional activations.

CPL Areas/ZonesCPL Areas/ZonesZONE 1Adyar

ThiruvanmiyurBesant NagarKottiwakkamNeelankarai

ECR

ZONE 2MylaporeSanthomeRA PuramMandaveliTriplicane

ZONE 3OMR

VelacheryGuindy

KotturpuramAdambakkam

ZONE 4TambaramPallavaramChrompet

EkkadthangalSt.Thomas Mount

Porur

ZONE 5NungambakkamKodambakkamChoolaimedu

EgmoreChetpet

VadapalaniAshok Nagar

KK Nagar

ZONE 6T Nagar

MambalamAlwarpet

TeynampetGopalapuram

RoypettahMount Road

ZONE 7Park Town

ChoolaiPuraswalkam

VeperyPerambur

Thiruvottiyur

ZONE 8Anna NagarMogappairAmbattur

VilliwakkamAynavaram

ArumbakkamKoyambedu

CPL Zonal Selections CPL Zonal Selections Selection Prelims

> Matches of 5 Overs played across the day in a knockout format over 4 ground days per Zone

> Top 3 teams to play in a league format and the topper will be the Zone Winner

> Each game will be awarded with a Man Of The Match to be presented at the end of the match

> Extensive Sponsor & Team Owners branding and Stalls at the Zonal Venues

CPL Zonal Selections CPL Zonal Selections Premier League Stage

> Matches of 10 Overs played across the day in a knockout format over 8 ground days

> Top 4 teams to play in a Semi Finals & Finals for the Championship

> Cheerleaders to be present at all venues

> Game venue to be decked with Seating arrangements, Audio Setup, Décor Etc.

> All participants to be provided with Uniforms, Play Equipment, Game Arrangements, Snacks, Water, Soft Drinks etc.

> Each game will be awarded with a Man Of The Match to be presented at the end of the match

> Extensive Sponsor branding and Stalls at the Venues

CPL Grand FinaleCPL Grand Finale Grand Finale will witness great Fan Fair with Finalists fighting it out for the

Title

The Venue will witness Grand Branding, DJ, MC Activity, Games Stalls, Grand Stage

Prize distribution at venue along with Cash Awards of Rs.1,00,000/- To Winning Team

Awards to be given by Celebrity

Media Coverage of the entire event

CPL Team LogosCPL Team Logos

Logos Are For Representative Purposes Only – Logos Can Be Made Suiting Your Brand Name

CPL Team UniformCPL Team Uniform

CPL CPL Common Promotion(Title Sponsors+Team Owners)Common Promotion(Title Sponsors+Team Owners)

> 5 Paper Ads of 250 Sq. Cm. + 40 Paper Ads Of 100 Sq Cm Each In The Hindu Metro

Plus / The Chennai Times.

> CL 104.8 FM + Regional Radio On-Air Promotion.

> 1 Lac Paper Inserts & Pamphlets

> 1 Mobile Van Moving Across All Zones With Sponsor & Team Names Branding For 1

Month

> Press Releases In National Dailies & Regional Papers

> Branding On All Venues Including Road Facing Arch, Ground Banners, Back Drops

Etc

> Stalls at all Venues

> Dedicated Website + Facebook Campaign for the event

> Team Uniforms & Caps To Carry Title Sponsor Logo

> All Prizes, Trophies, Cheques To Carry Title Sponsor Logo

> Any Additional Branding will carry Title Sponsors & 8 Team Owners Logos

CPL CPL Team Owner Promotion Plan Team Owner Promotion Plan

> Exclusive 5 Paper Ads of 100 Sq. Cm. Each In The Hindu Metro Plus / The Chennai Times

> Exclusive Radio Announcements on CL 104.8 FM.

> 1 Mobile Van Moving Across Your Zone For 4 Days

> Major Branding On Your Zone Venues Including Road Facing Arch, Ground Banners, Back Drops Etc

> Logo Presence On Dedicated Website for the event

>Team Uniforms & Caps To Carry Your Team Owner Logo

> All Zonal Prizes, Zone Winner Trophies to Carry Sponsor + Team Owner Logo

> Neighborhood Papers to carry releases during the event

CPL CPL Team Owner Promotion Plan Team Owner Promotion Plan Chennai Premier League Title Sponsor (1 Nos.)– Rs.20,00,000/-

> Chennai Live 104.8FM Radio Promotion Plan>5 Paper Ads of 250 Sq. Cm. + 40 Paper Ads Of 100 Sq Cm Each In The Hindu Metro Plus / The Chennai Times. > 1 Lac Paper Inserts & Pamphlets> 1 Mobile Van Moving Across All Zones With Sponsor & Team Names Branding For 1 Month> Press Releases In National Dailies & Regional Papers> Branding On All Venues Including Road Facing Arch, Ground Banners, Back Drops Etc> Stalls at all Venues> Dedicated Website for the event> Team Uniforms & Caps To Carry Title Sponsor Logo> All Prizes, Trophies, Cheques To Carry Title Sponsor Logo> Any Additional Branding will carry Title Sponsors & 8 Team Owners Logos

Chennai Premier League Associate Sponsor (1 Nos.) – Rs.12,00,000/- > All the above benefits in a second level as per poster design

Chennai Premier League TEAM Ownership (8 Nos.) – Rs.6,00,000/- > All the above benefits in a Shared level as per poster design + Regional Benefits As Per Slide

S.NOTITLE SPONSOR ENTITLEMENTS ON CL 104.8FM+

OTHERS

1. CL104.8FM

36000 seconds FCT• Generic Airtel Radio Spots, on Chennai Live 104.8FM . (to be produced by us, and to be utilised within 60 days)• Airtel -CPL Radio Spots , on Chennai Live 104.8FM

2. CL104.8FM

Customised Airtel -CPLRadio Contests- on CL 104.8FM- across event

3. CL104.8FM

Airtel -Presenting Sponsor of Chennai Live 104.8FM’s Morning Primetime Show- LIVE TALK -10 tags/ show- across event

4

5 Paper Ads of 250 Sq. Cm. + 40 Paper Ads Of 100 Sq Cm Each In The Hindu Metro Plus / The Chennai Times.

5 1 Lac Paper Inserts & Pamphlets

6 1 Mobile Van Moving Across All Zones With Sponsor & Team Names Branding For 1 Month

7 Press Releases In National Dailies & Regional Papers

8 Branding On All Venues Including Road Facing Arch, Ground Banners, Back Drops Etc

9 Stalls at all Venues10 Dedicated Website for the event11 Team Uniforms & Caps To Carry Title Sponsor Logo

12 All Prizes, Trophies, Cheques To Carry Title Sponsor Logo

20 lacs+Applicable

Taxes

50% Advance payment,

50% payment on completion

of event.

ABOUT CHENNAI LIVE 104.8FMABOUT CHENNAI LIVE 104.8FM

Two Sides of ChennaiTwo Sides of Chennai

Tradition

al

ChennaiNew Chennai

New ChennaiNew Chennai

Who Reaches WhoWho Reaches Who

Dina thanti

Dinamalar

Dinakaran

Sun TV

Raj TV

HinduTimes of IndiaOutlook

Business TodayNDTVCNBCDiscovery

Other Radio

stations in

Chennai

Chennai Live 104.8FM

Target AudienceTarget Audience• 20+ English speaking males and females• Graduates and Post Graduates, often holding a professional

degree• High achievers• Highly aware – a large number with international exposure• High earners (High spenders)• Brand conscious• Size: nearly 1.7 million

Target AudienceTarget Audience Listenership

◦ 80% of Chennai live listeners are SEC A Chennaites Demographics

◦ 85% of 20-29 years SEC A Chennaites are Chennai Live listeners



English Media consumption◦ 100% of Chennai Live listeners are consumers of

other English Media (Source Hansa Research. Sample: 600 -SEC AB, Male &

Female)

What Chennai Live is aboutWhat Chennai Live is about

Chennai Live is India’s first ever English talk radio station. We offer engaging conversations on a variety of topics ranging from Chennai, Current affairs, lifestyle, Sports & Music

Some of Our Major ClientsSome of Our Major Clients

Programming FormatProgramming FormatTalk

• Current Affairs – Local, National, International• Lifestyle – Fashion, Technology, Gadgets, Travel, Books, Art, Theatre, Films• Sports • Business

English Music

•Evergreen Hits & Classics across genres

•Chart topping nos. + current hits

•Indie rock +pop

Major ProgrammesMajor Programmes•Big Morning debates•Monday – Friday 8-11AM•Sets agenda for Chennai. Discussions, debates with Studio guest where listeners join in

Live Talk

•For Chennai’s Gen-X•Monday-Friday, 2PM-5PM•Smart talk, smart music

Live Café

•Evening Drive•Monday-Friday,6PM-9PM•All about Lifestyle & the City

The Evening Drive

Major ProgrammesMajor Programmes

•All about Books•Saturday, 11AM – 2PM•Show about latest book launches & Reviews

Paperback

•Chat with CEO’s, Entrepreneurs & people in leadership position•Sunday, 9AM – 11AM

Breakfast with Boss

•All about Chennai•Monday - Friday, 11AM - 2PM•Show on people, places, trends in Chennai

Chennai Connection

Major ProgrammesMajor Programmes• A whacky programme on people, prank calls & some good music •Monday-Friday, 9PM-11PM

Chennai Calling

•Playing Quiz with listeners•Sunday, 11AM-2PM•Questions are designed to attract participation from everyone

The Quiz Show

•Updates from the world of sports•Saturday , 2PM-5PM•Cricket, Tennis, Soccer, F1, Moto GP, Golf

SportsCafé

Programming ValuesProgramming Values

Fairness

Intelligence

Creativity

Aesthetics, Good Taste

Accuracy

Diversity (of opinion)

Accessibility

Our TeamOur Team

Value PropositionValue Proposition Chennai Live 104.8FM is the most credible

advertising environment for a brand with an up-market, modern and international appeal

Chennai Live 104.8FM Programmes

Chennai Live FPC effective 15th June 2009Chennai Live FPC effective 15th June 2009

Time Band Programme Name Content Presenter

Weekdays 07:00 - 11:00 Live TalkEngaging debates, big

personalities, setting the agenda for the day

Eddel & Sanjay Pinto (from NDTV)

11:00 - 14:00 Chennai Connection

What's up Chennai? Find out what Chennai is buzzing about-people,

places, trendsSanobar

14:00 - 17:00 Live Café

A show especially for young Chennai- gaming, movies, hang-

outs, gizmos and much moreMelbin & Sonali

17:00 - 21:00 The Evening DriveAll about life and style (Fashion, Gadgets, Auto, Movies Books,

Music, Food, Travel etc.)Disha Oberoi

21:00 - 23:00 Chennai CallingAn irreverent take on the city, its

people along with some great music

Geoffrey Thomas & Arjun Thomas

23:00 - 07:00 Live Shuffle Music back to back



Saturday 06:00 - 08:00 The Rocking 90's 90's Music

08:00 - 10:00 Saturday Talk

A lighter take on relevant issues. Fun discussions on

what's happening in the world around

Sonali

10:00 – 11:00 Junior RJ Students aged 10 – 14 years

get to host a programme

11:00 - 14:00 PaperbackAll about books, magazines

and the written wordJane

14:00 - 17:00 Sports CaféWeekly round-up of all

sporting action from around the world

Tausif

17:00 – 20:00 Chennai Live Top 30 Melbin



Sunday 06:00 - 08:00 Country Roads Country Music

09:00 - 11:00 Breakfast with Boss

Every Sunday Chennai wakes up to breakfast with

Sano as she grills top bosses

Sanobar

11:00 - 14:00 Quiz Show

How smart is Chennai? The Quiz Show, every Sunday, finds out just that. Current

affairs, sports, music, entertainment, books and

much more

Tausif

14:00 - 17:00 Potpourri

Events, people, music, games and a whole lot more

Mariam

17:00 - 20:00 Rock Classics Best rock music of all time

Geoffrey Thomas

20:00 - 23:00 Jazz & Blues Jazz

Advertising OpportunitiesAdvertising Opportunities

Contests & Giveaways

Spots

Sponsorships

Branded Content

Retail Radio

Outdoor Broadcast

Presenter mention

The Group behind Chennai liveThe Group behind Chennai live

Chennai Live is owned and managed by the Muthoot Group, a respected business group in South India.

The group had its modest beginnings as Muthoot Bankers, way back in 1887. Today it has grown manifold with diverse interest like Finance, Healthcare, Education, Hospitality and Real estate amongst others.

Thank youThank you