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PARTNERSHIPBROCHURE
2016-2017
A full-contact sport
Second most popular sport in the world
7,230,000 players around the planet
120,000,000 fans watched the final of the 2015 World cup
WHAT isRUGBY ?
RESPECT
SPORTSMANSHIP
DISCIPLINE
TEAM WORK
WORK ETHIC
ENTERTAINMENT
“Participation in and viewership of rugby has been growing at an accelerating rate in the U.S. in recent years.”
Nigel Melville, CEO of USA Rugby
RUGBY in USA
RUGBY in TEXAS and AUSTIN
1.45 million active players across the nation
Over 2,550 clubs (including over 1,000 college clubs)
7’s included in 2016 Olympics
Likely candidate to host 2027 Rugby World Cup
18,7 M people are fans of Rugby and a potential of 97M people
with neutral opinion and could converted as Rugby fans
> More than 7M people interested in Rugby.............................................................
> Austin Huns biggest club in USA with 350 active players aged 4 and up
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> Austin Huns future complex, to be completed by 2018, will feature 10,000 +seats including suites and skyboxes
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An innovative and connected place for Art, Sport and entertainment
A modular space
An “Austin spirit” place (keep Austin cool and weird), Austin loves to “feel green” dogs park / bike ride / uber zone
A lab where technology companies can test new concepts and integrate technology into the customer experienceCO
NC
EPT
TH
E L
AB
the LAB CONCEPT
the LAB CONCEPT
> A STADIUM
> A PROFESSIONAL FACILITY > AN ACADEMY
> A CO WORKING PLACE AND INCUBATOR
> A MUSEUM
> A PARK FOR THE COMMUNITY
PUBLICRELATIONS
EXPERIENTIAL
YOUTUBE
DIGITAL
MERCHANDISING
TV
RADIO
Direct target 7M in the region 18.7M in the US
AUDIENCE BROADCASTING Television POTENTIAL
100 M potential viewers
REGULAR SEASON
22 PREMIERSHIP GAMES (11 HOME AND 11 AWAY) 3 PLAY OFF GAMES (AT LEAST ONE HOME)5 EXHIBITION OR OTHERS GAMES (HOME) 40 HOURS OF FOOTAGE 30 HIGHLIGHTS
mediaPARTNERS
premierPARTNERS
MAINSTREAM:
RUGBY MEDIA:
Premier Partners receive primary placement and visibility on all TV visible equipment and are featured across all sponsor platforms through creative activation.
Premier partners benefit a premium visibility during every event and activate through media, promotions, and experiential with all commercial rights across the Austin Huns landscape.
Premier Partners have access to players for meet and greets and special appearances.
Premier Partner packages are $100K.
Official Partner status grants you all exclusive commercial marketing rights in your category and start at $50K.
Official Suppliers are brands that enhance the customer experience and start at $30K.
officialPARTNERS
officialSUPPLIERS
Hospitality purchasers have the ability to book a table, a tent, or a box, inclusive of food and beverage, for .........each match or the entire season
Tents : 20 tickets, inclusive of food and beverage
Boxes : 10 tickets, inclusive of food and beverage
Premiership Room : A relaxing space with a lounge, drinks, pre-match appetizers, after-match meal, and post-.........match entertainment.
VILLAGE PARTNERS
Village partners have the option to have a booth during one or every match to promote their product or service.
SPONSORSHIP PACKAGES
SPONSORSHIP PACKAGES
HOSPITALITY PARTNERS................................................................................................................................................................................................................................
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The Club
100 Be an exclusive part of the founders of The Premiership
Exclusive banquet Night of Rugby
Exclusive events to discuss and develop Rugby in USA
Thank you for your support, and let the championship begin!
