Bayer 04 Leverkusen Fußball GmbH Strategic Partnership Proposal

The FC Challenge will feature German clubs Bayer 04 Leverkusen and VfL Wolfsburg and

Clube de Regatas do Flamengo and Clube Atlético Mineiro from Brazil playing in a Davis

Cup-modeled competition with Clubs representing Countries, each vying for points

to secure the tournament title for their home nation

Why Bayer 04?

The “Werkself” (works team) conceptdemonstrates that the global enterpriseBayer AG fully supports Bayer 04 Fußball GmbHwith it's expertise and international reputation to be one of the most professional

and established Bundesliga clubs

The concept of turning young and talented players into a successful team

has put the club on a very promising path with various popular figures and

outstanding characters - be that players or management members - round off the

impact of Bayer 04 Leverkusen

As the league’s Werkself, Bayer 04 possesses one of the most unusual club

traditions with notable sporting achievements and

is continuing along this route in the spirit of ultimate professionalism, innovation

and sporting passion

The Chicharito Effect

Javier Hernández Balcázar is a Mexican professional footballer who plays

forward for the German club Bayern Leverkusen and the Mexican National Team, but is commonly known by his nickname: Chicharito (aka: Little Pea)

Chicharito was named MVP of the 2011 CONCACAF Gold Cup and is the second highest-goal scorer in Mexico National Team history

An ambassador for UNICEF and featured on the cover of massively popular FIFA 14 game

The presence of the ‘Little Pea’ has unleashed a storm of adulation at the Florida Cup

Fellow Mexicans from near-and-far areflocking to Bayer 04's training ground

every day to catch a glimpse of their idol

When Bayer 04 visited Florida for the first timein 2014, without Chicharito, they sold next to nothingin the way of merchandise

In 2015, replica shirt sales rocketed to the 5,000-mark and thousands turned up just to

watch the team train

It’s hardly surprising...

According to the 2015 U.S. Census, almost a quarter (almost five million) of the

state’s residents are Hispanic or Latino, many of whom have soccer down as

their number one sport

Why "Little Pea"Is The Key?

With 7.2 million followers on Twitterand another 3.5 million on Instagram, Chicharito is well aware of what he means to a lot of people

and rarely disappoints

Over the course of the year, over one-and-a-half-million new fans

made their way onto one of Bayer 04’s social media platforms making

them the third-fastest growing football club in Europe

On Instagram alone, Bayer 04 saw growth of 390%

whilst Twitter grew by 188% and Facebook by 81%

During last year’s winter break, Bayer 04 became the first soccer club to broadcast

via Facebook Live, reaching 1.2 million fans who tuned in for matches against

Sante Fe and Sport Club Internacional and generated over 1.6 million impressions on

social media

Leverkusen's North American TV ratings,shirt sales and social traffic have all experienced massive increases over thepast 13 months including eight of the top ten most-watched matches on Fox Sports

FOX will air the match between Werder Bremenand Bayer Leverkusen live on over-the-air network television on Saturday, October 15

Executives are expecting the highest ratings ever

for a Bundesliga match on the network

Florida Cup Sponsors

Florida Cup: 2017 Sponsorships

- Winterpause -Training Session

Sponsorships

- Training Sessions -Pitchside Signage

Branded Content

'One On One'With Chicharito

- 1 vs. 3 -Star Keeper Bernd Leno

Takes On Three Bayer 04 Players in Skills Competition

Kennen Sie Ihre Geschichte

Brian The Lion

WerkselfSoccer Schools

Post Training/Match: Hoarding Sponsor

Placements

Social Activations

360 Social Perspective

Firstv1sion

Celebrate Every Goal

Branded Social Posts

Pre-Match Introduction Mascots

- Sweepstakes -Take the Schwadbus

to Leverkusen in Germany

Pre/Post MatchFlorida Cup Hospitality

(VIP, Player Meet & Greet)

Official Fanshop, Merchandising and

Supporter Club Activation

Gaming Lounge:FIFA 17 Competitions

Signed Chicharito Giveaways

BayArenaSponsor Placement

The Power of Werkself

The Power of Werkself