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VIDEO AUDIO
Fade into LS of a 1985
Buick Riviera driving
fast on an empty street.
SOUNDS OF THE
MOTOR RUNNING AT
A HIGH SPEED.
Cut to CU of the driver
behind the wheel as he
speaks.
“Okay, let’s do this.”
Cut to LS of the car
driving into a dark
archway with a clock
above it that reads
“Currently: Oct 28 1985”
and “Destination: Jul 28
2011”
“2011 here I come!”
SUCTION SOUND AS
THE CAR DRIVES
INTO THE ARCHWAY
Screen goes to black and
fades back into MS of the
2011 Buick Riviera
coming out on the other
side.
SUCTION SOUND AS
IT DRIVES OUT. LOW
DRUM BEAT BEGINS
UP AND UNDER.
Cut to MS of the driver
and the interior of the
car.
“Oh my goodness. Look
at this interior.”
Cut to a LS from the car
of a billboard for a new
very hi-tech cell phone.
“And the pickup on this
baby. It’s shifts so
smoothly.”
Cut to LS of the car
cruising around a curve.
LIGHT SOUNDS OF
THE ENGINE
Camera stops as the car
whips around the curve
out of sight. Camera
then tilts up to display a
billboard of a new laptop
computer.
SILENCE
Cut to MS from the back
of the car as it slows to a
stop on the side of the
road in Manhattan.
LIGHT SOUNDS OF
THE ENGINE
SLOWING DOWN
Cut to a MS of the driver
opening the car door,
speaking, and then
closing it and starting it
up again.
“Wow. And gullwing
doors? This is
incredible.”
LIGHT SOUNDS OF
DOORS OPENING
AND CLOSING AND
THE CAR STARTING
UP
Cut back to the previous
shot of the back of the
car as it pulls away and
drives through Times
Square.
ANNOUNCER
VOICEOVER BEGINS:
“Technology keeps
getting better with age.
But few things are this
astonishing.”
Screen fades to black as
supers appear and the
announcer finishes.
“Reintroducing the 2011
Buick Riviera, the same
timeless luxury coupe,
reinvented. Some things
get a lot cooler with age.
Visit Buick.com for more
details.”