3

Click here to load reader

Buick commercial

Embed Size (px)

Citation preview

Page 1: Buick commercial

VIDEO AUDIO

Fade into LS of a 1985

Buick Riviera driving

fast on an empty street.

SOUNDS OF THE

MOTOR RUNNING AT

A HIGH SPEED.

Cut to CU of the driver

behind the wheel as he

speaks.

“Okay, let’s do this.”

Cut to LS of the car

driving into a dark

archway with a clock

above it that reads

“Currently: Oct 28 1985”

and “Destination: Jul 28

2011”

“2011 here I come!”

SUCTION SOUND AS

THE CAR DRIVES

INTO THE ARCHWAY

Screen goes to black and

fades back into MS of the

2011 Buick Riviera

coming out on the other

side.

SUCTION SOUND AS

IT DRIVES OUT. LOW

DRUM BEAT BEGINS

UP AND UNDER.

Cut to MS of the driver

and the interior of the

car.

“Oh my goodness. Look

at this interior.”

Page 2: Buick commercial

Cut to a LS from the car

of a billboard for a new

very hi-tech cell phone.

“And the pickup on this

baby. It’s shifts so

smoothly.”

Cut to LS of the car

cruising around a curve.

LIGHT SOUNDS OF

THE ENGINE

Camera stops as the car

whips around the curve

out of sight. Camera

then tilts up to display a

billboard of a new laptop

computer.

SILENCE

Cut to MS from the back

of the car as it slows to a

stop on the side of the

road in Manhattan.

LIGHT SOUNDS OF

THE ENGINE

SLOWING DOWN

Cut to a MS of the driver

opening the car door,

speaking, and then

closing it and starting it

up again.

“Wow. And gullwing

doors? This is

incredible.”

LIGHT SOUNDS OF

DOORS OPENING

AND CLOSING AND

THE CAR STARTING

UP

Cut back to the previous

shot of the back of the

car as it pulls away and

drives through Times

Square.

ANNOUNCER

VOICEOVER BEGINS:

“Technology keeps

getting better with age.

But few things are this

astonishing.”

Page 3: Buick commercial

Screen fades to black as

supers appear and the

announcer finishes.

“Reintroducing the 2011

Buick Riviera, the same

timeless luxury coupe,

reinvented. Some things

get a lot cooler with age.

Visit Buick.com for more

details.”