CarBrella v2.0

The CarBrella Facebook Group

• Created on 6th September 2009

• 81 members• 33 Wall posts

Wall Post (example 1)

Wall Post (example 2)

Public Opinion

• Dimensions• Head room• Different car

models

Public Opinion

• Durability • Pricing

CarBrella Specifications

• Length of CarBrella device: 60 cm• Retractable canvas sheet: 30 x 92.8

x 60 cm• Surface area provided: 3983.54 cm2

The Blue Ocean

• Uncontested market space• No competition• Easier to obtain share of new market

versus mature markets with incumbents

Sales and Marketing• Target Group: Car owners• Sales strategy:

- Through car dealers- Sold at petrol kiosks and supermarkets

• Pricing: S$19.90 for one, and S$69.90 for a pack of four (family pack).

Income GenerationRevenue

• Single pack : S$19.90• Pack of four: S$69.90

Cost estimates• 100 CarBrellas:

averaging S$1400

Profits•Per single pack sold: S$5.90•Per pack of four: S$13.90•Average profit margins = 24.8%

We will now take your questions