Presentation to Castle Larger

By PDM

INTRODUCTION

• Despite it’s diversity, India has always been a unified nation a nation unified by certain cultural bonds,

• The five Hot Buttons that unify India are:

– Religion and Family – the two basic foundations of its culture;

– Politics – which lies at the heart of every facet of Indian life;

And above all

– Indian Cinema and Cricket – its constant preoccupations

INTRODUCTION

• November 2005, Indians will enjoy an action packed month of South Africa touring India.

• As all major brands will target the series as a marketing opportunity

• PDM helps you break away from the clutter

• Creates a platform for CASTLE to leverage its association with cricket.

• A promotion that blends Entertainment and Cricket giving birth to

“CRICKETAINMENT”An event that goes beyond the boundary and through the silver

screen.

THE IDEA

CASTLE XI

vs.

FILM CRICKET BOARD XI

THE CASTLE CUP

The Event

• A Charity match between Castle XI and India’s latest cricketing sensations the “Film Cricket Board”.

Film Cricket Board XI Suniel Shetty Aditya PancholiRonith Roy Salil AnkolaRohit Roy Makrand Deshpande

Ritesh Deshmukh Ashish ChowdharyMahesh Manjrekar Aftab Shivdasani

Sanjay Kapoor Rahul DevArshad Warsi Vishal Bharadwaj Irfaan Khan Boman IraniArbaaz Khan Jimmy ShergillDino Morea Angat Bedi

Shadaab Khan Avinash GowarikerSatish Shah Sameer DattaniShawar Ali Zulfi Sayeed

BRAND AMBASSADORS OF FCB

The Event

• The Castle Eleven will consist of 4 South African Team Players and Seven Lucky

winners chosen through a National level Pub Promotion.

• The Castle Lucky 7!

The Venue

• A Day & Night Match that can happen at

– Wankhade Stadium, Mumbai

– PCA Mohali

– Chinnasawmy Stadium, Bangalore

The Cause

• HISA – HERO INDIAN SPORTS ACADEMY.

THE HYPE• Media

– Event to be Telecast on Ten Sports Live.

– Event to be promoted above the line in

• Radio

• Print

• Press

– Tickets to be made available to the public

– Proceeds from Ticket Sales to be given to Charity.

– Appearance of stars at the Announcement Press Conference

THE HYPE

• PRE EVENT PROMOTION.

– A Pub promotion conducted across 50 pubs in a city

– Castle to Identify Cities

– Promotion to be a hunt for the lucky 7 players

– Promotion to be linked to sale “ Purchase a Castle beer and get an opportunity to play the match”

– Lucky winners to be flown to play the match.

THE MATCH DETAILS• FCB –

– All players contracted to FCB would agree to wear the Match Sponsor’s Logo for all public appearances; including Press Conferences, FCB related interviews, promotional visits, etc.

– 30 Over Day/Night Matches

– Field Restrictions for a total of 10 Overs

– 11 Players to Field-12 Players to Bat

– 1 Substitute to be allowed

– 6 Overs Max per bowler

– Hits landing in the SUPER ZONE would fetch 12 Runs

– 2 consecutive SUPER HITS would fetch an additional 5 Runs

THE MATCH DETAILS

• Captains to be in touch with the Coach through an ear-piece on strategy and advice-(Viewers to hear the Conversation)

• Umpires to be dressed in colored clothing

• Players may Bat & Bowl Right and Left handed anytime during the innings

• 1 extra delivery to be bowled on having been hit for each 6

• No temporary retirement, since we are allowing substitutes

THE MATCH DETAILS

• 3rd Umpire Decisions to be announced on the Stadium Microphone to add excitement

• Live commentary over the stadium microphone to add excitement

• Live Band/DJ to play at the ground

• Songs may be dedicated to players by the audiences and the same can be announced on the microphone

• Both teams to do a ‘Spirit Lap’ at the end of the Match

THE COSTS