By: Chris Keyes3rd period

Marketing mix

Is the blending of four marketing elements- product, distribution, price, promotion

Apple Marketing mix

They usually have an marketing orientation which they can find out the customer wants

Target market

Is a specific group of customers that have similar wants and needs

5 steps

1. Recognize a need

2. Gather information3. Select and evaluate alternatives4. Make a purchase decision5. Determine the effectiveness

Consumer

First that find what they want and then go through the process of buying the house

Buying motives

Are the decisions of how u feel on what u want to buy

Motives

Rational most cost effective carChoosing a college

EmotionalHome security systemBasic needs