Chapter 15 Slideshow

By: Kelsey Winchester

Consumer Digest is an American for-profit magazine that allows companies to use its

reviews for marketing purposes.

Decision Making: Car Purchase

1. I intend to buy a car so I can get around.2. I can buy a mini van or a BMW. I can find a

car in North Carolina and I would like for people to be jealous of my car.

3. I can buy a car ranging from $300 to $20,000.4. A mini van would be cheap but a BMW would

be cool.5. I chose the BMW!

Decision Making: Cell Phone

1. I need a phone that I can e-mail from, play my music from, text and make phone calls.

2. I can go to South point mall to get my phone. I could either get the new blackberry or the I phone. They are both expensive.

3. I will pay however much money they are and I would like the best quality level.

4. The I phone has everything I need and want but the blackberry is very practical and has everything I need.

5. I chose the I phone!

Discount Stores

1. Wal-Mart2. Target3. K-Mart

Department Stores

1. Hudson Belk2. Nordstrom3. Sears

Specialty Stores

1. Barnes and Noble2. Dick’s Sporting Goods3. The Yankee Candle

Impulse Buy

• An unplanned or otherwise spontaneous purchase.

• I make impulse buys when shopping.