Columbus Running Companyand RunSignUp

How great technology enables marketplace differentiation

Columbus Running Company• Founded in 2004, opened 4th retail location in

April of 2014• 2012 & 2013, named among the 50 Best

Running Stores in America by Competitor.com, earning Running Store of the Year honors in 2014

• Host and sponsor the free Columbus Running Club, with over 1,400 members and 10 regular weekly group runs

• Organizing and timing events since 2005

Late stage evolution of CRC Event Management

• Central Ohio is very saturated with running and walking events – over 300 annually

• Client service is very key to maintaining a good working relationship with partner events

• Changes within our organization provided for a better foundation with our partners

• Changes in our processes and technology have allowed us to build on our strong foundation and grow both the quality and number of events we work with

Process changes to streamline our events

• Consistent staffing for events

• Standardized race information and registration sites

• Results publishing

Technology changes to streamline our events

• Finding the right tool for the job, and gaining comfort and then expertise with those tools

• The Internets

• RunSignUp!

RunSignUp

• Results platform – integrated with our preferred scoring software

• Early packet pickup - dynamic bib assignment

• Widget technology – upcoming events, results, volunteers, and branding – oh, my!

• Other – email marketing, registration/result kiosks, so much more.

Results with RunSignUp

Big race features at small race prices

• Customizable individual results text/email notification

• Customizable finisher’s certificate• Finish line video integration

Customizable Finisher’s Certificate

Early Packet Pickup made easy with RunSignUp

Streamlining concurrent multi-location events

• Mandated unique bib numbers

• Separate (and limited) log-in per location

• Real time updating

Widget technology

Simple code provides power and branding

• Upcoming events• Past results• Volunteer recruitment and registration• Branding

Upcoming events calendar

Results calendar

Branding and registration

Branding and results

Branding and volunteer recruitment/registraion

Why RunSignUp?

How one new vendor can change a business

• The system’s power and toolset allows us to focus on our job

• Integrated technology can provide for event growth

• Commitment to service, excellence, and innovation

• Why not?

Thank you!