Convergence Sports & Social: The Game-day Experience Host: Peter Scott, Turner Sports

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December 2011- Mass Relevance Integration

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150

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Realtime Highlights

#Seat140

Twitter Social Scoreboard

Instagram Photo

TwitPic

Twitter + Instagram

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Meet the Panelist

Robert Rodriguez Director, Digital Media FOX Deportes

Kelly Mosier Director, Digital Communications University of Nebraska

Scott Leightman Director of Communications, USA Swimming

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Innovation for the Multicultural Sports Fan

Robert Rodriguez, FOX Deportes Digital

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US Hispanic & Sports

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94 percent of Hispanics males say they’re sports fans, and 56 percent of Hispanic males consider themselves avid fans

Spredfast  #SFSummit *Nielsen 2013: HUDDLE UP: U.S. HISPANICS COULD BE A BOON FOR NETS, LEAGUES AND ADVERTISERS

Hispanics are more likely to download apps, chat, stream video, listen to music and play games than non-Hispanics

Spredfast  #SFSummit *Ad Age's 2014 Hispanic Fact Pack

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24 percent of Hispanics say they use a tablet to watch sports content while 27 view content on a smart phone, compared with 12 and 15 percent among non-Hispanics, respectively.

*Nielsen 2013: HUDDLE UP: U.S. HISPANICS COULD BE A BOON FOR NETS, LEAGUES AND ADVERTISERS

Who is the US Hispanic Audience

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#Trending Power

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FOX Deportes Digital

Competitive Landscape

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FOXDeportes.com

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2014 Growth Story FoxDeportes.com garnered 744K unique visitors in August 2014, more than ESPNDeportes.com (716K) and the site’s highest unique visitor traffic to date! FOXDeportes.com produced significant growth across all key metrics in August 2014. Uniques were up by +114% , Total Visits up by +152% Page Views up by +28% As of September, FOXDEportes.com maintains its lead in social media followers, attracting 8.3M Facebook followers which is more than any other Spanish language sports network combined. FOXD’s YouTube channel has also grown in July 2014 with 502k video views, a +15% uptick from the previous month.

Source: comScore Multi-Platform, US ONLY; August 2014 vs. August 2013

We worked with Twitter to create the first Amplify program for Spanish language content. Deliver exciting highlight clips from Fox Deportes and the UEFA Champions League to users actively engaged in the live conversation around the Champions League season

Innovation for our users Twitter Amplify

Innovation for our users Live stream of the Super Bowl

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Innovation for our users Live voting via Social in the MLB All Star Game

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Innovation for our users Redefining Spanish sports content and coverage

A total commitment is paramount to reaching the ultimate in performance. – Tom Flores

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Enhancing the In-Event Experience through Social

Scott Leightman, @USASwimming

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If you build it, they WILL come

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ALL IN!

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“The future is about giving people an extremely contextual experience. People love to participate.”

- Vivek Ranadive

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WIIFM?

Expand your venue

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6500 mentions of #funnestsport and 205 participants in 1 hour

engage

+ 373%

26,233 > 7,037

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Equip your fans,

Let them participate,

Watch the engagement,

Elevate the experience.

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Stories OF your brand, not FROM your brand. Kelly Mosier

YouTube’s 9th most watched sports video in 2013.

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People are interested in people, not buildings.

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The crowd is OUR story when we connect the the community to their stories.

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#Huskers Twitter is weird Twitter.

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Listening puts SOCIAL into Social Media

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#Westerkamping

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“What an awesome day!! GBR! There is no place like Nebraska!”

-Danielle Schalk

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“Best fans in football. #GBR”

-@jackgangwish

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Connect the fans, Connect the team, Connect the brand. Tell their stories.

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