European Football Club | #SportInsight

EUROPEAN FOOTBALL CLUB A Data Driven Analysis focused on Football and Social Media

@2017 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII.

SEP 2017

LAST UPDATE

#SPORTINSIGHT 2 / 1 6SPORT.IQUII.COM@2017 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII.

SEP 2017

LAST UPDATE

IQUII was born in 2011 and founded by two partners, Mirko and Fabio. The initial activity was focused on IT and security services. Its business model was reorganized in 2012, focusing on new mobile/web technologies.

In 2013 IQUII integrated Digital Marketing and consultancy services in its commercial offer. In 2013 the company started a Wearable-IoT lab in order to position itself in Italy as the development leader of embedded sofware, mobile software, wearable technologies and User Experience.

Today IQUII is a company which is strongly growing and quickly expanding abroad. From 2016 IQUII is part of the group “Be” , a multinational company which is quoted on the Italian stock exchange.

We focus on the key areas of digital projects in order to enable new business models and new opportunities through technologies. We realize creative communication strategies, enhanced by method and experience. We deeply explore trends and opportunities merging knowledge, research and extended vision. We lead our clients through innovative paths to connect people and brands, combining listening skills, engagement and experimentation.

We are Digital Enablers

https://goo.gl/faHgHP

https://goo.gl/R4xVJU

#SPORTINSIGHTSPORT.IQUII.COMSEP 2017

LAST UPDATE 3 / 1 6@2017 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED,

IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII.

Our long-standing expertise on rugby, tennis, football, superbike and on every sport level led us to structure the new “Innovation Hub”, thought to deepen different areas related to sports.

A data-driven project focused on sport: this is

OUR CLIENTS



LAST UPDATE 4 / 1 6@2017 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED,


We understand the strategies of leading international clubs and anticipate industry trends for teams, players, and brands

SPORT MARKETING

We outline the relationship between sport and new technologies, deepen the development of CRM and membership platform by studying technologies for teams, associations and sporting events

INNOVATION TECHNOLOGY

Involving the fan in and out of the stadiums with membership, loyalty, proximity and retail strategies

FAN ENGAGEMENT

We collect data and analysis, produce reports and infographics on clubs, players, events and eSport international platforms

INSIGHTS & REPORTS

We do



SEP 2017

LAST UPDATE

Countries included in this overview

E N G L A N D

I T A L Y

G E R M A N Y

E U R O P E

E N G L A N DF R A N C EG E R M A N YI T A LYS P A I N

1 L E A G U E2 0 C L U B S



S P A I N1 L E A G U E2 0 C L U B S

F R A N C E1 L E A G U E2 0 C L U B S



SEP 2017

LAST UPDATE

EUROPE SnapShot / General

BRANDS

21CLUBS

98FANS

1.06 BCOUNTRIES

5

Total COUNTRIES analyzed: England, France, Germany,

Italy, Spain

Total CLUBS analyzed in Premier League, Ligue 1, Bundesliga, Serie A, La Liga

Total TECH BRANDS analyzed in Premier League, Ligue 1, Bundesliga, Serie A, La Liga

Total Facebook, Twitter, Instagram FANS of the

clubs analyzed



SEP 2017

LAST UPDATE

Ranking of the TOP 20 most followed European Clubs on Facebook

105 M 103 M

74 M

47.9 M43.6 M

38 M31.6 M 30.2 M 30 M

26.8 M

685.1 MTOTAL FAN BASE

EUROPE Facebook

27.5

00.0

000

82.5

00.0

0055

.000

.000

110.

000.

000

REAL MADRID CFFC BARCELONAMANCHESTER UNITEDCHELSEA FCFC BAYERN MÜNCHENFC ARSENALFC PARIS S. GERMAINFC LIVERPOOLJUVENTUS FCMANCHESTER CITYAC MILANBORUSSIA DORTMUNDATLÉTICO DE MADRIDAS ROMATOTTENHAM HOTSPURLEICESTER CITYFC INTERNAZIONALEAS MONACOOLYMPIQUE DE MARSEILLESSC NAPOLI

0102030405060708091011121314151617181920

105 M103 M

74 M47.9 M43.6 M

38 M31.6 M30.2 M

30 M26.8 M24.8 M15.4 M13.7 M

8.8 M8.5 M6.6 M6.2 M4.8 M4.8 M

4 M



SEP 2017

LAST UPDATE

Ranking of the TOP 20 most followed European Clubs on Twitter

26.2 M

24 M

14.4 M

11.5 M10.1 M

8.5 M

5.7 M 5.3 M 5.2 M 4.9 M


EUROPE Twitter

6.25

0.00

00

18.7

50.0

0012

.500

.000

25.0

00.0

00

REAL MADRID CFFC BARCELONAMANCHESTER UNITEDFC ARSENALCHELSEA FCFC LIVERPOOLAC MILANFC PARIS S.GERMAINJUVENTUS FCMANCHESTER CITYFC BAYERN MÜNCHENATLÉTICO DE MADRIDBORUSSIA DORTMUNDOLYMPIQUE DE MARSEILLETOTTENHAM HOTSPURAS MONACOAS ROMAFC INTERNAZIONALEFC EVERTONOLYMPIQUE LYONNAIS

0102030405060708091011121314151617181920

26.2 M24 M

14.4 M11.5 M10.1 M

8.5 M5.7 M5.3 M5.2 M4.9 M

4 M3.4 M2.9 M2.4 M2.3 M1.8 M1.4 M1.3 M1.3 M1.3 M



SEP 2017

LAST UPDATE

Ranking of the TOP 20 most followed European Clubs on Instagram

52.7 M 52.2 M

19.1 M

10.9 M 10.1 M 10.1 M 9.7 M7.9 M

5.3 M 4.7 M


EUROPE Instagram

20.0

00.0

000

40.0

00.0

0060

.000

.000

REAL MADRID CFFC BARCELONAMANCHESTER UNITEDFC BAYERN MÜNCHENFC ARSENALCHELSEA FCFC PARIS S.GERMAINJUVENTUS FCMANCHESTER CITYFC LIVERPOOLBORUSSIA DORTMUNDAC MILANATLÉTICO DE MADRIDLEICESTER CITYFC INTERNAZIONALETOTTENHAM HOTSPURAS ROMAAS MONACOSSC NAPOLIFC EVERTON

0102030405060708091011121314151617181920

52.7 M52.2 M 19.1 M10.9 M10.1 M 10.1 M

9.7 M7.9 M5.3 M4.7 M4.5 M3.7 M3.6 M1.8 M1.5 M1.3 M1.1 M701 K679 K496 K


#SPORTINSIGHT 1 0 / 1 6SPORT.IQUII.COM@2017 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII.

SEP 2017

LAST UPDATE

Ranking of the TOP 20 most followed European Clubs based on the aggregate Facebook, Twitter, Instagram fanbase

184.9M [ TOTAL SUM ]

179.7 M

107.6 M

68.2 M

59.7 M58.5 M

46.7 M 43.6 M 43.2 M 37.1 M

1.06 BTOTAL FAN BASE

EUROPE Social

27.5

00.0

000

82.5

00.0

0055

.000

.000

110.

000.

000

REAL MADRID CFFC BARCELONAMANCHESTER UNITEDCHELSEA FCFC ARSENALFC BAYERN MÜNCHENFC PARIS S. GERMAINFC LIVERPOOLJUVENTUS FCMANCHESTER CITYAC MILANBORUSSIA DORTMUNDATLÉTICO DE MADRIDTOTTENHAM HOTSPURAS ROMALEICESTER CITYFC INTERNAZIONALEOLYMPIQUE DE MARSEILLEAS MONACOSSC NAPOLI

0102030405060708091011121314151617181920

184.9 M179.7 M107.6 M

68.2 M59.7 M58.5 M46.7 M43.6 M43.2 M37.1 M34.3 M22.9 M20.8 M12.2 M11.5 M

9.5 M9.1 M7.7 M7.3 M5.8 M



SEP 2017

LAST UPDATE

Social Media coverage of the 5 COUNTRIES based on the presence of their related CLUBS in the European TOP 20 most followed teams

20

5

CLUBS

COUNTRIES

EUROPE Clubs35%

10%

25%

15%

15%

ENGLAND

GERMANY

ITALY

FRANCE

SPAIN



SEP 2017

LAST UPDATE

Potential Social Media exposition of the TECH BRANDS in relation to the total fan base of the 98 sponsored European clubs

458.1 M

402.9 M

100.2 M

49.4 M

11.2 M 9.5 M 9.3 M 6.9 M 4.4 M 4 M

1.06 BTOTAL FAN BASE

EUROPE Social Brands

125.

000.

000

037

5.00

0.00

025

0.00

0.00

050

0.00

0.00

0

ADIDASNIKEPUMANEW BALANCEUMBROMACRONKAPPAJOMALE COQ SPORTIFJAKOUNDER ARMOURLOTTOERIMAHS FOOTBALLHUMMELACERBISPATRICKGIVOVAKELMEZEUSFG SPORT

010203040506070809101112131415161718192021

458.1 M402.9 M100.2 M

49.4 M11.2 M

9.5 M9.3 M6.9 M4.4 M

4 M2.8 M

2 M1.4 M786 K700 K547 K481 K387 K307 K178 K

79 K



SEP 2017

LAST UPDATE

TECH BRANDS coverage in relation to the 98 sponsored European clubs

98

21

CLUBS

TECH BRANDS

EUROPE Tech Brands

5%0 15%10% 20%

1,02 %

1,02 %

1,02 %

1,02 %

1,02 %

1,02 %

1,02 %

1,02 %

2,04 %

2,04 %

2,04 %

8,16 %

10,20 %

9,18 %

6,12 %

6,12 %

4,08 %

4,08 %

16,33 %

20,41 %

1,02 %



SEP 2017

LAST UPDATE

Thank you for watching

Download the full report for a full in-depth analysis of the top 5 European countries: England, France, Germany, Italy, Spain.

You will find data and rankings related to Nations, Clubs, Social (Facebook, Twitter, Instagram) and Tech Brands.

OR GO TO SPORT.IQUII.COM

CONTACT US [email protected] FOLLOW US ON

REPORT PREVIEW

D O W N L O A D


https://goo.gl/tkfWWA


mailto:[email protected]


https://goo.gl/rPtjF1

https://goo.gl/phWdbd


LAST UPDATE 1 5 / 1 6@2017 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED,


Do you want to meet us to talk about sports, marketing and innovation? You will find us at 2nd Forum Sport & Business by Il Sole 24 Ore on October 16, 2017 in Milan.

We will moderate a workshop about: “Sport 4.0: l’era della Sport Technology” together with F.C. Barcelona’s manager, FIGC, Fox Sports Italy and Provincia di Trento.

The event is about discussion and networking among professionals, experts and analysts belonging to a sector which is becoming more and more relevant in the global scenario: it will range from themes of the sport system to the most innovative ones of Sport Technology; from the focus on Smart Arenas to interviews with the key players of the industry and the most representative athletes of the Italian and international sports system.

Meet Us

October 16, 2017 in Milan.



SEP 2017

LAST UPDATE

Data are collected through proprietary tools and concern European clubs participating in the first national division in England, France, Germany, Italy, Spain. Logos and all rights are reserved to their respective owners.

The collection of the data has been carried out on September 22, 2017. The report update will be done on a monthly basis.

The data refers to the Facebook, Twitter, Instagram accounts. Logos and all rights are reserved to their respective owners.

Although we are committed to providing accurate and timely information, there can be no guarantee that such information will be accurate at the time of publication or will continue to be in the future.

Texts and designs are made by the IQUII team.

The IQUII name and logo are registered trademarks of IQUII. © 2017 IQUII s.r.l. All rights reserved.

Methodology and Specs
