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Presentation to Barnsley Football Club by BFCST
FAMILY EXPERIENCE @ OAKWELL
STRENGTHS
• Junior Tykes:
• Birthday Card Scheme
• Home Mascot Scheme
• Away Mascot Scheme
• Pre-match Kick About in the Academy
• Tykes Target Challenge
• Junior Football Team Scheme
• Free Under 12 Season Tickets
• Art Project – Big success!
• Toby Tyke
WEAKNESSES
• No Family Match Day Tickets
• No Official Family Area
• Limited Match day Experience
• Limited Resource Available on Match day
• Limited Access Within Stadium for Shared Facilities
• Perceived Non-Family Friendly Club by some
• Fans don‟t feel valued by club
RESEARCH
• Attended Football League Seminar on Fan Engagement
• Meetings with Lindley Catering
• Fans Forum with Lindley Catering
• Visit To Cardiff
• Visit To Sunderland
• Speaking to Families
FOOTBALL LEAGUE FANS
ENGAGEMENT SEMINAR
• Attended by 20 Football League Clubs from the North of
England from all 3 divisions
• Sharing ideas and opportunities e.g. Bolton run 300
birthday parties every season
• Discussion of best practice – it was commented on that
some of the activities are best practice.
LINDLEY CATERING
• Meetings to discuss fan issues
• Fans Forum with tastings
• Token System
• Availability of Alcohol in Ponte End
• Beer Cart
• Mystery Shopping
Lots of talk but not sure they are really delivering
on the innovate ideas they promised!
CARDIFF
• Stage Area with Magician, Mario teaches the kids tricks and then has them perform them to their pals
• Interviews with players
• Video
• Music including Live Band
• Balloons
• Sony Play Stations
• Pix and Mix
• Kiddy Bags includes a signed photo of a player (different each match)
• Away Fans greeted by caterers wearing their kit
• Video of recent matches shown
CARDIFF VIDEO
CARDIFF CNTD
• Family ticket
• Kids sit in dug out for warm up
• Any junior can wave flag for £5 at start and at half time
• Away family ticket
• Fan Journey
• Community Ticket Scheme
• Posters thanking away fans for travelling xxx miles to
support their team
SUNDERLAND
SUNDERLAND
• Large Paint by numbers mural
• Children's Cartoon Projected onto wall
• Face painting
• Projected PS Connect Football Game on Floor
• Children's Menu including Happy Meal Type Box
• Full Size Pictures Of Players
• Token System
• “Black Cats” Stickers
SUNDERLAND
SUNDERLAND
SUNDERLAND
SUNDERLAND
WHAT CAN
WE DO?
WHERE DO WE WANT TO GO?
SHORT TERM
SUGESTIONS
• Family Match day Ticket e.g. 2 adults, 2 U16s £xx
• Changes to the Under 5 rule
• Allocate a Family Stand (East Stand Lower?)
• Introduce a Family Zone
• Family Focus Group
• More innovative pre- match, half time and post match
entertainment.
• Family Food Deals (Lindleys)
• HD Screen/scoreboard and in stadia TVs/projectors
FAMILY ZONE
2 Approaches
• Create a sectioned off area under the East Stand, using
fencing, paint the floors and walls. Have a banner with
Welcome to the Family Zone – Short Term fix, but would
still be cold during winter
• Build a room in the area under the East Stand. – Medium /
long term fix, easy to keep warmer, better for families and
younger children – SEE PLANS
FAMILY ZONE PLANS
• Dual purpose design:
• Family Zone on a matchday
• Other uses e.g. academy classroom
FAMILY ZONE
ACTIVITIES
• Stage for player interviews
• Screen and projector
• Face painters / Clown / Balloons
• 3 a side football
• Photo in dugout
• Wall Paintings
• Large pictures of players
• Meet Toby Tyke
• Meet the Players
• Pre-match behind the scenes tour to junior season ticket holders
• PlayStation / Nitendo‟s
MEDIUM TERM
• “Money back” season tickets
• Crèche franchise for local business
• Community Funding
• 3 a side football tournament
• Continual Fan Dialogue
OTHER FAN
ENGAGEMENT IDEAS
• Fans Forums – Understand the needs of those being
targeted
• Create a Fantastic Supporters Club
• Create truly inviting Pre-Match Drinking Areas
• Celebrate a fans first match (e.g. framed ticket/photo)
• Meeters and greeters
• Surprise „upgrades‟
• Random acts of kindness
• Freebies for early arrivals,
• Player Thank you phone calls
FAN ENGAGEMENT
CNTD
• Fans selected to watch the warm up in the dugout
• Create “Magic Moments” for fans
• Away Supporter Ideas:
• Thank you for travelling posters
• Local Beers
• Fans selected to watch the warm up in the dugout
WHERE DO WE GO
FROM HERE?
Assuming buy-in from BFC:
• Create a community led project to build the Fan Zone
• Introduce some of the highest impact ideas on a match
day
• Make decisions based on detailed understanding of our
supporter‟s DNA – e.g. Donny‟s “What would Donny do?”
• Doncaster Rovers measure this annually with their
#InRoversWeTrust survey
• Focus on making fans feel valued and create a football
club that loves their supporters as much as their
supporters love them