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“IT’S ALL THE BEST BITS ABOUT MOTORSPORT PACKED INTO 6 MINUTES, INCLUDING CRASHES, THE JUMPS, GOING SIDEWAYS AND THE CARS ARE FASTER THAN VIRTUALLY ANY OTHER CAR THAT LOOKS LIKE A CAR ON THIS PLANET – WHAT’S NOT TO LOVE”
Tanner Foust(Top Gear USA presenter and RX event winner)
FIA WORLD RALLYCROSS CHAMPIONSHIP
WHAT IS WORLD RX?
“It’s all the best bits about motorsport packed into 6 minutes including crashes, the jumps, going sideways and the cars are faster that virtually any other car that looks like a car on this planet – what’s not to love!”
TANNER FOUSTWORLD RX DRIVER AND TOP GEAR USA PRESENTER
FIA World Rallycross (World RX) is short, sharp racing on mixed surfaces encapsulating all that’s great in motorsports.
Head to head racing in incredible and unique 600bhp machines.
RX is the ultimate 21st century motorsport; it’s a computer game in real life.
WATCH RX IN ACTION !
OFFICIAL FIA WORLD CHAMPIONSHIPS
INTERNATIONAL RACE SERIES
FIA WORLD RALLYCROSS CHAMPIONSHIP PRESENTATION / RX IN MOTORSPORT / 4
RX IN MOTORSPORT
RX DRIVERS
ANDREAS BAKKERUDPETTER SOLBERGLIAM DORANJACQUES VILLENEUVETANNER FOUSTKEN BLOCKMATTIAS EKSTRÖMANDREW JORDANSEBASTIEN LOEBAND MORE
With an average age of just 25 years old, World RX supercar drivers rank as some of the most fearless, skilful and competitive drivers in world motorsports.
As well as native rallycross drivers, World RX attracts world renowned competitors from a diverse motorsport background:
11 X-GAMES MEDALS 1 INDY 500 WINNER
10 WRC CHAMPIONSHIP 2 FORMULA DRIFT CHAMPIONSHIPS 2 DTM CHAMPIONSHIPS 1 PIKES PEAK RECORD HOLDER
1 F1 CHAMPIONSHIP 1 BTCC CHAMPION
FIA WORLD RALLYCROSS CHAMPIONSHIP PRESENTATION / RX DRIVERS / 7
RX DRIVERS
FIA WORLD RALLYCROSS CHAMPIONSHIP PRESENTATION / YOUR CAR OUR CAR / 5
YOUR CAR OUR CAR
£500,000+
BRANDS
RX BRANDS
The number of brands associated with World RX has risen since becoming a fully sanctioned FIA World Championship.
Manufacturers Ford, Peugeot and Volkswagen have all committed to officially supporting World RX teams.
In 2014 World RX has gained support from iON Camera as an Official Action Camera and Cooper Tires as Official Tire Supplier to the Championship while Monster Energy has continued its presenting sponsorship.
Standalone World RX events have been supported in 2014 by brands such as Volkswagen, Teng Tools, Sparkasse, Shell, Bosch, Peugeot, Ford and others.
CHAMPIONSHIP SPONSORS
EVENT SPONSORS
FIA WORLD RALLYCROSS CHAMPIONSHIP PRESENTATION / RX BRANDS / 9
AUDIENCE
RX AUDIENCE
79% (2014)
88% (2013)
21% (2014)
12% (2013)
YOUTHFUL61% of RX fans arebelow the age of 35
TRULY GLOBAL25% of all online RXfans are from outside of Europe
FANS LOVE RX89% of RX are satisfied with their experience at RX
NOT JUST ABOUT RACING55% of RX fans are attracted to RX by the Experience and Brands
Onsite fan demographic - Gender
120+MTotal social
following from brands within World
RX
POR UK NOR FIN SWE BEL CAN FRA GER ITA* TUR* ARG*0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,0002013 vs 2014 EVENT ATTENDANCE
* estimated
FIA WORLD RALLYCROSS CHAMPIONSHIP PRESENTATION / AUDIENCE / 11
2013EURO RX
Growth from Euro RX to World RX has been substantial by all accounts, from Live attendance to social media figures.
RX AUDIENCE
2014WORLD RX
4.2M (+506%)
830M (+184%)
163 (+326%)
25%
325K (+236%)
NON-EUROPEANONLINE FANS
20%
BROADCASTHOUSEHOLD REACH
450MTOTAL BROADCAST TERRITORIES
50
SOCIAL MEDIA REACH/EVENT
830K
LIVE ATTENDANCE
150K
BROADCAST
BROADCAST
As well as dedicated coverage, World RX has reached millions of fans around the world both online and through inclusion in Magazine programming.
DEDICATED MAGAZINE & NEWS DIGITAL
Audience (Total)
Audience (per Event)
Audience (Total)
Audience (per Event)
Audience (Total)
Audience (per Event)
10,324,000
1,720,666 9,726,000 1,906,224 5,537,345 922,891
COMBINED VIEWERSHIP ROUNDS 1-6
AUDIENCE (TOTAL) AUDIENCE (PER EVENT)
TOTAL 25,587,345 4,264,558
World RX GRC DTM WRC0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
AVERAGE DEDICATED VIEWERSHIP – RELEVANT MOTORSPORTS
Dedicated Viewership per Event
FIA WORLD RALLYCROSS CHAMPIONSHIP PRESENTATION / RX BROADCAST / 14
In only it’s first year, World RX has seen a massive growth in global reach, broadcasters and viewing figures compared to Euro RX in 2013..
Based on media reach and competitor entries World RX is
THE FASTEST GROWING MOTORSPORT IN THE WORLD
EXPANSION
2014
CURRENT VENUESEXPANSION PROJECTS2015
+
FUTURE EXPANSION:USA MEXICO BRASIL JAPANMIDDLE EAST RUSSIASPAINCHINA
RX EXPANSION
FIA WORLD RALLYCROSS CHAMPIONSHIP PRESENTATION / RX EXPANSION / 16
2015
CALENDARPORTUGAL BELGIUM UK GERMANY SWEDEN CANADANORWAY FRANCE SPAIN TURKEYITALY ARGENTINA
APRMAY MAYJUN JUL AUG AUG SEP SEP OCTOCT NOV
GROWTH
GROWTH
FIA WORLD RX / 2014 MID SEASON REVIEW / CONTENT SLIDE_1 / 6
UK POR NOR FIN SWE FRA0
20
40
60
80
100
120
1402013 vs 2014 MEDIA ATTENDEES
The increased interest in World RX has been witnessed in all areas, from Media Accreditation numbers to events to Merchandising Sales and Supercar Driver Entries.
80%Increase in accredited members of press from 2013 to 2014.
29Number of different nationalities accredited in 2014.
2013 Q2 2013 Q3 2014 Q2£0.00
£10,000.00
£20,000.00
£30,000.00
£40,000.00
£50,000.00
£60,000.00
£70,000.00
£80,000.00
2013 vs 2014 QUARTERLY SALES
2013 vs 2014 DRIVER ENTRY NUMBERS
POR UK NOR FIN SWE FRA0
10
20
30
40
50
60
70
80
90
100
FIA WORLD RALLYCROSS CHAMPIONSHIP PRESENTATION / RX GROWTH / 18
190%Increase in combined sales through six 2014 RX events.
112Number of Supercar drivers to enter the 2014 World RX Championship in Germany.
30Average number of Supercar entrants in 2014.
140%Increase of average number of 2014 Euro RX drivers on initial expectations.
CONTACT
MARTIN ANAYIManaging Director,
FIA World Rallycross [email protected]
T: +44 208 233 5087M: +44 791 299 9589
