Fleet current situation report aug'13 fleet

Agenda- Result of Aug’13- Result of Jan-Aug’13- Fleet current Situation- Next action to achieve the target

Fleet sales Department

Leasing General Fleet Honda group &Staff TOTAL

59% 22% 19% 100%

City Jazz Civic Accord CR-V Freed Brio CBU Achievement

41 7 136 118 26 0 14 13 60%

By model

Sales Target = 587unitResult = 355unit

Fleet sales performance Aug’ 2013

By Channel

By Model

Evaluation : I < 80% I < 81 – 95 I 96 - 105 I 106 -120 I > 120 I

City Jazz Civic Accord CR-V Freed Brio CBU0

50

100

150

200

250

150

50

160150

40

5

32

0

41

7

136118

26

014 13

196

27

185

44

3 2

2913

Target Aug'13 Actual Aug'13 Actual Aug'12

Civic Accord

12%2%

38%

33%

7% 4% 4%City

Jazz

Civic

Accord

CR-V

Freed

Brio

CBU

Leasing General Fleet Honda group &Staff0

50

100

150

200

250

300

350311

217

59

209

80 66

258

169

72

Target Aug'13 Actual Aug'13 Actual Aug'12

59%

23%

19%

Leasing

General Fleet

Honda group &Staff

Fleet sales Target of Aug’ 13

Aug-13 RESULT IN AUG 2013 SALES RESULT VS TARGET Sep 2013

By Model BOOKING CANCLE DLV. STOCK B/O TARGET RESULT % TARGETFORECAS

T

BRIO 8 0 9 12 1 2 9 450 2

BRIO AMAZE 3 5 5 12 17 30 5 17 35

CITY 24 11 28 23 13 140 28 20 80

CITY CNG 3 6 13 18 22 10 13 130 20

JAZZ 5 4 5 18 11 40 5 13 45

JAZZ HYBRID 1 0 2 4 2 10 2 20 5

CIVIC 96 6 134 56 36 150 134 89 160

CIVIC HYBRID 1 0 2 0 0 10 2 20 20

ACCORD 97 9 113 117 33 150 113 75 140

ACCORD CBU 0 0 5 2 0 0 5 0

CRV 27 6 26 44 24 40 26 65 40

FREED 0 0 0 0 0 5 0 0 5

ODYSSEY 0 0 0 0 0 0 0 0

STEP WGN 9 1 13 4 1 0 13 0

CR-Z 0 0 0 1 0 0 0 0

TOTAL 274 48 355 311 160 587 355 60 552

Fleet sales result of Jan-Aug’ 2013

Leasing General FleetHonda group

&Staff TOTAL

75% 58% 257% 87%

City Jazz Civic Accord CR-V Freed Brio CBUAchievemen

t

63% 54% 82% 93% 145% 66% 78% 12550 87%

Sales Target = 4,322 unitResult = 3,756 unit

By Model

By Channel


City Jazz Civic Accord CR-V Freed0

200

400

600

800

1,000

1,200

1,400 1,294

352

1,045

791

371

86

381

2

819

193

861

737

538

57

300251

961

381

659

325

12248

343

66

22%

5%

23%20%

14%

2% 8%7% City

Jazz

Civic

Accord

CR-V

Freed

Brio

CBU

Leasing General Fleet Honda group &Staff

0

500

1000

1500

2000

2500 2290

1598

434

1,714

9261,1161337

725843

Target YTD'13 Actual YTD'13 Actual YTD'12

46%

25%

30%Leasing

General Fleet

Honda group &Staff

I < 80% I < 81 – 95 I 96 - 105 I 106 -120 I > 120 I

General FleetHonda groupLeasing & Rental

Jan-Aug’13 PDCA by customers category

Category Target (P)

Result (D) Evl Check Next Action

1 Leasing&Rental Co. 2,290 1,714 75

%

1.Competitor launched special sales promotion and big discount to the customers.2.Extend to buy new car because of the value of used car low down

1.Approach and gain more sales volume by consider attractive sales condition to the customer.

2 Honda Group/Supplier & Staff

434 1,116 257%

1.Over Target because of Special campaign for Honda Group & Staff

1.Re-consider new attractive special campaign for Honda Group & Staff to run out existing model in Honda stock

3 General Fleet Customer & VIP

1,598 926 58%

1.Sales volume low down effect from First car campaign last year

1.Re-consider attractive sales condition and continue follow up high prospective customer to gain more sales volume

Total 4,322 3,756 87%

Summary Fleet sales result by CategoryFleet sales result of Jan-Aug’ 2013

http://www.aphonda.co.th/

Bidding Prospective COMPANY END USER MODEL TYPE UNIT COMPETITOR POSSIBILITY BIDDING DATE

PERIOD DELIVERY

WIN/LOSS

KIATNAKIN BANK KIATNAKIN BANK CIVIC SAB 25 TOYOTA ALTIS HIGH AUGUST AUG-SEP WIN

PTT PTT CIVIC SAB 27 TOYOTA ALTIS HIGH MARCH MAY LOSS

KTB / PATRA NOVATIS CIVIC 1.8 NAVI 2 TOYOTA ALTIS HIGH APRIL SEP WIN

KTB / PATRA NOVATIS ACCORD 2.0EL 7 TOYOTA CAMRY HIGH APRIL APRIL-SEP WIN

WORLDCLASS PHILIP MORIS BRIO AMAZE VA 26 HIGH SEP OCT Prospective

WORLDCLASS DANIAL CITY VA ALS 40 HIGH APRIL APRIL LOSS

SOUTHEAST TCC LAND ACCORD 2.0NAVI 8 TOYOTA CAMRY MEDIUM MARCH JULY WIN

WORLDCLASS DKSH ACCORD 2.4EL ALS 20 TOYOTA CAMRY MEDIUM SEPAUG'13-MAY'14

Prospective

WORLDCLASS DKSH CIVIC SAB 18 TOYOTA ALTIS MEDIUM SEP JUN'13-JUN'14 Prospective

WORLDCLASS KASETSART UNI. ACCORD 2.0EL 2 MEDIUM JUNE JUNE LOSS

PTT PTT ACCORD 2.4EL 3 TOYOTA CAMRY MEDIUM JULY JULY LOSS

PTT PTT CIVIC 1.8 SAB 2 TOYOTA ALTIS MEDIUM JULY JULY LOSS

Thairent Tipaya Insurance CIVIC 2.0 37 TOYOTA ALTIS HIGH SEP SEP-OCT Prospective

Thairent Tipaya Insurance ACCORD 2.4 navi 11 TOYOTA CAMRY HIGH SEP SEP-OCT Prospective

Electricity Province Authority of Thailand

Electricity Province Authority of Thailand CRV 2.0 EAD 12 FORTUNER MEDIUM SEP OCT Prospective

ALLIANCE HEAD GUARD CAR ACCORD 2.4 NAVI 60 CAMRY MEDIUM SEP OCT Prospective

SAVING BANK SAVING BANK ACCORD 2.4 TECH 33 CAMRY MEDIUM SEP OCT Prospective

THAIRENT THAIRENT BRIO AMAZE SA 50 NISSAN AMERA MEDIUM SEP SEP-OCT Prospective

MASTER SHELL CITY SVB 150 VIOS/FORD FIESTA MEDIUM SEP OCT Prospective

Michalin Michalin ACCORD 2.4 EL 4 TOYOTA CAMRY MEDIUM AUG AUG WIN

Royal Household Bureau

Royal Household Bureau ACCORD 2.0 EL/2.4EL 23 TOYOTA CAMRY MEDIUM AUG SEP LOSS

Jan’13 Feb Mar Apr May June July Aug Sep Oct Nov Dec

ECO

Sup-com

Compact

Family

PTT

TCC Land

Civic 27 unit

Accord 4 unit

Bidding Result as of Aug’ 2013

SUV

MUV

Accord 4 unit TCC Land

Civic 2 unit

Accord 20 unit

Civic 18 unit

Civic 28 unit

DKSH

DKSH

KIATNAKIN

WIN LOSS Prospective

Accord 7 unit NOVATIS

NOVATIS

Bio Amaze 26 unit

CITY 40 unitDANIEL

PHILLIP MORRIS

Accord 2 unit

Accord 3 unit PTT

KASETSART

Civic 2 unit PTT

Civic 37 unit

Accord 11 unitTIPAYA INS.

TIPAYA INS.

Accord 33 unit

Brio Amaze 50 unit

City 150 unitSHELL

Thai Rent A Car

SAVING BANK

HEAD GUARD CARAccord 60 unit

PEA CRV 12 unit

Current Bidding Prospective

501 units

Accord 1 unitNOVATIS Accord 4 unit

Michalin

Accord 23 unitRoyal Household Bureau

City 70 unitHuaweai

Jan Feb Mar April May June July Aug Total

BRIO 3 4 1 0 4 0 26 8 46BRIO AMEZ 27 41 38 3 8 8 3 3 131

CITY 42 143 77 25 68 51 12 13 431JAZZ 21 9 21 8 19 3 5 1 87CIVIC 149 157 76 124 69 88 121 94 878

ACCORD 31 3 80 150 147 142 100 89 742CR-V 101 67 75 39 37 37 51 21 428

FREED 20 6 11 6 5 1 0 0 49CITY CNG 1 0 5 6 20 10 6 4 52

JAZZ HYBRID 1 0 1 1 1 2 1 0 7

CIVIC HYBRID 11 3 4 6 0 0 24

JAZZ CBU 0 0 0 0 0 0 0ACCORD CBU 15 4 3 1 1 0 19 0 43

STEPWGN 2 144 51 10 10 22 17 8 264ODYSSEY 2 7 6 0 4 1 0 0 20

CR-Z 0 0 0 0 1 0 0 0 1TOTAL 353 426 406 357 333 331 306 241 2753

2013 Monthly Booking by Model

Jan Feb Mar April May June July Aug3 4

1 04

0

26

8

27

4138

38 8

3 3

42

143

77

25

68

51

12 13

21

9

21

8

19

3 51

149

157

76

124

69

88

121

94

31

3

80

150147

142

100

89

101

67

75

39 37 37

51

2120

611

6 51 0 01 0

5 6

20

106 4

1 0 1 1 1 2 1 1

11

3 4 60 10 0 0 0 0 0

15

4 3 1 1 0

19

02

144

51

10 10

2217

82

7 60

41 0 00 0 0 0 1 0 0 0

BRIO BRIO AMEZ CITY JAZZ CIVIC ACCORDCR-V FREED CITY CNG JAZZ HYBRID CIVIC HYBRID JAZZ CBUACCORD CBU STEPWGN ODYSSEY CR-Z

2013 Monthly Booking by Model

Accord

Civic

City

CR-V

Amaze

Stepwgn

New car

purchasing

RentSell out

Normal situation(Good Price)

Fleet Situation Analysis

New car

purchasing

Rent

Sell out

(Price down 20%-30%)

Short Term Rental Market Cycle

Current situation(1ST Car effect +New car campaign)

2.5 Years

Extend buying new car

Extend sell out used car

Buying Cycle

Buying Cycle

11

22

33

2.5 Years

First car campaign last year and new car campaign effect to value of used car low down ,Leasing & Rental extend to buy new car.

Trade-in Price : CITY vs VIOS 15 Aug 2013

New car Price (Y0) 2013 (Y1) 2012 (Y2) 2011 (Y3) 2010 (Y4) 2009 (Y5)0

50,000100,000150,000200,000250,000300,000350,000400,000450,000500,000550,000600,000650,000700,000750,000800,000

542,080 520,960 499,840

464,640 443,520

704,000

422,400 401,280 373,120 352,000

323,840

720,000

378,420 357,000

328,440 299,880

271,320

CITY 1.5 SV AT(AS) CITY 1.5 SV AT(AS) VIOS 1.5 G AT Limited

HONDA CITY & VIOS New car Price 704,000

฿ . 2009 % 2010 % 2011 % 2012 % 2013 %

CITY I-VTEC SV AT(AS) (Standard)

443,52

0 37%

464,64

0 34%

499,840

29%

520,960 26%

542,080

23%

CITY I-VTEC SV AT(AS)

323,840

54%

352,000

50%

373,120 47%

401,280

43%

422,400 40%

TOYOTA / VIOS Newcar Price 714,000

B.2009 % 2010 % 2011 % 2012 % 2013 %

Vios S 1.5 AUTO Limited

271,320 62%

299,880

58%

328,440 54%

357,000

50%

378,420 47%

Trade-in Price : JAZZ vs YARIS 15 Aug 2013


50,000100,000150,000200,000250,000300,000350,000400,000450,000500,000550,000600,000650,000700,000750,000800,000

557,700 536,250 514,800

479,050 450,450

715,000

464,750 443,300

421,850 393,250

364,650

734,000

418,380 389,020

359,660 322,960

300,940

JAZZ 1.5 SV AT (S) JAZZ 1.5 SV AT (S) YARIS 1.5 RS AT

HONDA JAZZ & YARIS New car Price 715,000 ฿

.2009 % 2010 % 2011 % 2012 % 2013 %

JAZZ 1.5 L i-VTEC S-V AT (S) (Standard)

450,450

37%

479,050

33%

514,800 28%

536,250

25

557,700 22%

JAZZ 1.5 L i-VTEC S-V AT (S)

364,650 49%

393,25

0 45%

421,850

41%

443,300 38%

464,750

35%

TOYOTA Newcar Price 734,000 B. 2009 % 2010 % 2011 % 2012 % 2013 %

YARIS S 1.5 AUTO Limited

300,940 59%

322,96

0 56%

359,660

51%

389,020 47%

418,380

43%

Trade-in Price : CIVIC vs ALTIS 15 Aug 2013


200,000

400,000

600,000

800,000

1,000,000

1,200,000

726,750 697,680 668,610

629,850 600,780

969,000

600,780 571,710 532,950

494,190 455,430

949,000

502,970 474,500 446,030

408,070 370,110

CIVIC 1.8 SV AT (AS) CIVIC 1.8 SV AT (AS) ALTIS 1.8 G VVTI NAVI

HONDA CIVIC & ALTIS New car Price 969,000

฿ . 2009 % 2010 % 2011 % 2012 % 2013 %

CIVIC-VTEC SV1.8 AT(AS) (Standard)

600,78

0 38%

629,85

0 35%

668,610

31%

697,680 28%

726,750

25%

CIVIC I-VTEC SV1.8 AT(AS)

455,430

53%

494,190

49%

532,950 45%

571,710

41%

600,780 38%

TOYOTA /ALTIS

Newcar Price 949,000 ฿. 2009 % 2010 % 2011 % 2012 % 2013 %

ALTIS G VVTI 1.8i NAVI

370,110 61%

408,070

57%

446,030 53%

474,500

50%

502,970 47%

Trade-in Price : ACCORD vs CAMRY 15 Aug 2013


200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

1,600,000

1,800,000

1,123,590 1,073,280 1,006,200

922,350 855,270

1,677,000

1,006,200 939,120

888,810 804,960

737,880

1,509,000

905,400 845,040 799,770

724,320 663,960

ACCORD 2.4 EL NAVI ACCORD 2.4 EL NAVI CAMRY 2.5 G SA

HONDA ACCORD & CAMRY New car Price 1,677,000 ฿ . 2009 % 2010 % 2011 % 2012 % 2013 %

ACCORD 2.4 EL NAVI (Standard)

855,27

0 49%

922,35

0 45%

1,006,20

0 40%

1,073,28

0 36%

1,123,59

0 33%

ACCORD 2.4 EL NAVI

737,880

56%

804,960

52%

888,810 47%

939,120

44%

1,006,200

40%

TOYOTA CAMRY

Newcar Price 1,509,000 ฿. 2009 % 2010 % 2011 % 2012 % 2013 %

CAMRY G SA 2.5 I

663,960 56%

724,320

52%

799,770 47%

845,040

44%

905,400 40%

Trade-in Price : CRV vs FORTUNER 15 Aug 2013


200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

1,600,000

990,600 944,880

899,160 822,960

777,240

1,524,000

883,920 838,200 777,240

701,040 640,080

1,189,000

713,400 677,730 642,060 594,500

546,940

CRV 2.4 EL CRV 2.4 EL FORTUNER 2.5 G AT

HONDA CRV & FORTUNER New car Price 1,524,000 ฿ . 2009 % 2010 % 2011 % 2012 % 2013 %

CR-V 2.4 EL (Standard)

777,240

49%

822,960

46%

899,160 41%

944,880

38%

990,600 35%

CR-V 2.4 EL

640,080

58%

701,040

54%

777,240 49%

838,200

45%

883,920 42%

TOYOTA FORTUNER Newcar Price 1,189,000 ฿. 2009 % 2010 % 2011 % 2012 % 2013 %

FORTUNER G AUTO 5sp 2.5

546,940 54%

594,500

50%

642,060 46%

677,730

43%

713,400 40%

No.

Company name

Sep-December 2013 Original Plan (Replacement)

Total

Sep-December 2013 Prospective

Total Remark

Segment Segment

ECO-Car Sub-Compact Compact Car SUV MUV ECO-Car Sub-Compact Compact

Car SUV MUV

Brio Amaze City Jazz Civic Accord Crv Freed Step/ Odyssey Brio Amaze City Jazz Civic Accord CR-V Freed Step/

Odyssey

1 Avis 50 50 50 20 170 50 30 20 100

Amaze Volume 150-200 units are on the deciion compare with Almera which will settle around September City Volume 30 units prefer New City compare with Vios Civic Change to buy New Altis 20 units Accord&Crv Change to buy Camry already

2 Biz car 50 50 20 20Toyota offer more discount diff=38,000

3 Budget 50 30 20 20 15 10 145 20 20 10 50 Can not sell the terminate car 200 units. So, can not buy the new car too.

4 Expert car rental 12 5 3 20 1 1 2

- Due to the used car price is very low can not sell the terminate car now . -Have a reorganize project. So, Just buy the car which user request for long term only.

5 Hertz 10 10 20 20 60 20 10 30 Can not sell the terminate car 200 units. So, can not buy the new car too.

6 Krungthai Car Rent 30 30 50 110 20 20

Prefer and waiting for New City

7 Sixth Car rental(Master) 0 0 No plan in the last half year because plan

and buy in the first half year already

10 Thai Rent 50 50 50 50Maintain the original plan

Total 80 50 182 80 145 18 50 0 0 605 0 120 90 0 41 21 0 0 0 272

Original Plan(unit) Prospective (unit) Reduce(Unit)

605 272 333

Short Term PlanCheck : Used car in stock low price to sales used car

To create a chance to gain more sales volume in Leasing & Rental , we use strategy 1.Compare different budget between maintenance fee of used car and selling price value of used car2.Give special discount to cover the different value of their used car3.Compare value of Honda used car and the competitor4.Use Approaching Strategy to gain sales volume over competitor such as Pricing ,Management relation, Product &Feature

Effect : Extend to buy new car for short term rental

Fleet market current Situation

Competitor Marketing Strategy as of Aug’13

Marketing Strategies & Activities

Nissan Sep 14-19 Test Drive @ USA

Toyota => Give free coupon to join activity when Toyota are sponsor

Visit Toyota Factory ( Hybrid Assembly ) 4 Oct.

Competitor Discount as of Aug’13

Vios new Vios old AltisCamry

2.0Camry

2.5Fortune

r Teana Sylphy Pulsar Fiesta Attrage Amera

Discount Discount Discount Discount Discount Discount Discount Discount Discount Discount Discount Discount

60,000-70,000 120,000 140,000 120,000 130,000 70,000

140,000

47,000 37,000120,00

050,000 70,000

MonthBrio

Brio Amaze

City Jazz Civic Accord 2.0Accord

2.4CR-V

Discount

Aug’13

15,000-

17,000

25,000

45,000-

48,000

25,000-

27,000

50,000-

60,000

43,000-

46,000

80,000-

110,000

50,000-58,000

1. Fleet Price Discount to Leasing & Rental & Fleet Company as of Aug

2. Approaching strategies

Next action to achieve the target

COMPANY MODEL TYPE UNIT COMPETITORBIDDING

DATEWIN/LOSS

Check (Reason Win & Loss)

Next Action

KIATNAKIN BANK

CIVIC SAB 28 TOYOTA ALTIS AUGUST WIN 1.Product&Feature 2.Special Price

Use management relation & closely follow up to enhance good relationship ->for next Bidding

PTT ACCORD 2.4EL 3 TOYOTA CAMRY JULY LOSS2.Camry discount 107,300+Regist.

Use management relation & closely follow up to enhance good relationship & give great special discount to gain more sales volume->for next Bidding

PTT CIVIC1.8 SAB 2 TOYOTA ALTIS JULY LOSS

3.Altis discount 97,120+Regist

Use management relation & closely follow up to enhance good relationship & give great special discount to gain more sales volume->for next Bidding

1.Top management relation

2.Leasing offers

3.Leave demo. Car

4.Special price ( if needed )

5.Business relation

6.Product & Feature

Car pric

e

Confiden

tial

COMPANY END USER MODEL TYPE UNIT COMPETITOR POSSIBILITYBIDDING

DATEPERIOD

DELIVERY WIN/LOSS

Thairent Tipaya Insurance CIVIC 2.0 37 TOYOTA ALTIS HIGH SEP SEP-OCT Prospective

Thairent Tipaya Insurance ACCORD 2.4 navi 11 TOYOTA CAMRY HIGH SEP SEP-OCT Prospective

PEA PEA CRV 2.0 EAD 12 FORTUNER MEDIUM SEP OCT Prospective

ALLIANCEHEAD GUARD

CAR ACCORD 2.4 NAVI 60 CAMRY MEDIUM SEP OCT Prospective

SAVING BANK SAVING BANK ACCORD 2.4 TECH 33 CAMRY MEDIUM SEP OCT Prospective

THAIRENT THAIRENT BRIO AMAZE SA 50 NISSAN AMERA MEDIUM SEP SEP-OCT Prospective

MASTER SHELL CITY SVB 150 VIOS/FORD FIESTA MEDIUM SEP OCT Prospective

WORLDCLASS HUAWEAI CITY SVB 70 TOYOTA VIOS MEDIUM SEP OCT Prospective

Strategy to win the competitorBig lot Prospective

To Achieve Fleet sales Target We use Approaching Strategy COMPANY END USER MODEL TYPE UNIT Approaching Strategy

Thairent Tipaya Insurance CIVIC 2.0 37 1.Product & Feature 2.Management relation

Thairent Tipaya Insurance ACCORD 2.4 navi 11 1.Product & Feature 2.Management relation

PEA PEA CRV 2.0 EAD 12 1.Product & Feature 2.Management relation

ALLIANCEHEAD GUARD

CAR ACCORD 2.4 NAVI 60 1.Special Price 2.Management relation

SAVING BANK SAVING BANK ACCORD 2.4 TECH 33 1.Product & Feature 2.Management relation 3.Special Price

THAIRENT THAIRENT BRIO AMAZE SA 50 1.Special Price 2.Management relation 3.Product & Feature

MASTER SHELL CITY SVB 150 1.Leasing Offer 2.Product & Feature 3.Management relation

First Pilot Test Drive Activity At Amata Nakorn Industrial co with Master Car rentObjective : - Create opportunity to do business talk - Create sales chance and gain more sales volume - Promote 2GA USP > Elegant > Comfort >Advance Technology Date: 5-6 Sep 2013Time: 10.00 – 16.00 pmVenue : Amata NakornTarget group : 375 company in Amata Nakorn Industrial Achievement : To challenge Fleet sales target 1,500 units How to: - Test drive 2GA and CIVIC ,CR-V , STEPWGN

- Display carActivity-Test drive 2GA and others Honda model- Approach the key person to give them the attractive condition to meet their requirement

P Next Action

Place : Coffee D’Oro Amata Nakorn

1 Test Drive @ Industrial Park 2 Leave Demonstration car to test drive

Provide 2GA Demonstration car to high prospective customers Objective : - Introduce 2GA into Fleet market - Create sales chance and gain more sales volume Date: Aug - Sep 2013Target group : - Kasikorn Bank - Tipaya Insurance - PTT - Highway police - Saving Bank / IRPC / KAO / DKSHAchievement : To challenge Fleet sales target 1,500 units How to: - Test drive 2GA to create confident of high performance of 2GA

* Fleet borrow 5 units of Accord demonstration cars from GA

Schedule

- Fleet sales staff continue penetrate & visit 7 group of new source customer 2 times per month to make good relationship in long term and also find channel to penetrate sales volume

- Find out and discuss with Fleet sales Dept. about the limited of channel to approach to customer.- Evaluate the result of sales volume every month.- Try to meet the customer’s requirement with difference approach to create more sales volume.

3 Continue penetrate 7 new group of Potential customer Project : Penetrate New Potential CustomerObjective : To expand Fleet sales customers channel to gain more volume of 2GA and others Honda modelTarget : 500 unit Period : Jan – Dec ’13

1.Bank 2.Consumer Product 3.Department Store 4.Petrolium 5.Communication 6.Beverage 7.Government/state En.

Fleet Activity to Enhance Sales Volume

http://www.google.co.th/url?sa=i&rct=j&q=accord+2013&source=images&cd=&cad=rja&docid=Ylh_1euwi-B83M&tbnid=S5InjokrJ9XD4M:&ved=0CAUQjRw&url=http://www.kaorod.com/all-new-accord-2013-accord-generation9.html&ei=4VfyUaycH4HtrAeL_oHoAQ&psig=AFQjCNFftN5idtImwWnod4v7ppprDHRSsA&ust=1374923039190617

2013 Target Result0

1000

2000

3000

4000

5000

6000

7000

Result, 3,756

Back order, 160

Bidding pros., 501Short Term pros.; 272

New pros., 1811

1.Special campaign for Honda Suppliers

• JAZZ Hybrid 20 unit• CIVIC Hybrid 20 unit

2.Special campaign for Honda Group Staff

• JAZZ Hybrid 50 unit• CIVIC Hybrid 50 unit

3.Friend Introduction campaign

• All Model 200 units

4. Monitor car

• CIVIC Hybrid 180 unit

6,500

5 Fleet Special campaign Launching Target 320 unit

1 New bidding from Fleet company2 New bidding from Leasing company3 VIP customer4 Honda staff welfare

P Next ActionProspective customer

To achieve 6,500

unit

pending

Plus + Focus Leasing

THANK YOU

PDCA SALES RESULT BY MODEL Aug’ 2013

Model

Aug-13

TQM Check ActionTarget Actual With

Target (%)

BRIO 2 9 450% Dlv result from Staff campaign Maintain Staff campaign to Honda group to create sales volume

BRIO AMAZE 30 5 16% Result from Honda staff campaign Propose to Thairent 50 unit

CITY 140 28 20% Short term rental stop buying effect from used car Propose to Shell Thailand 150 unit

CITY CNG 10 13 130% Short term rental stop buying effect from used car Create sales volume to Leasing & Rental

JAZZ 40 5 12.5% Short term rental stop buying effect from used car Sales staff should control their cust.to dlv.within time

JAZZ HYBRID 10 2 20% 1 unit from Leasing & Rental should create sales volume by launch special campaign

CIVIC 150 134 89% Majority volume from Leasing & Rental & Staff campaign

should create sales volume by launch special campaign to L&R

CIVIC HYBRID 10 2 20% 2 unit from Fleet Fleet company & Staff should create sales volume by launch special campaign

ACCORD 150 113 75% Majority volume from Leasing&Rental should create sales volume by give special discount

ACCORD CBU 0 5 Accord CBU from staff campaign already run out model

CRV 40 26 65% Majority volume from Leasing & Rental should create sales volume to Leasing & Rental

FREED 5 0 Not have Freed model Wait for minor change

ODYSSEY 0 0

STEP WGN 0 13 5 unit from HATCM , 4 unit from staff campaign Should create sales volume by launch special campaign

CR-Z 0 0

Total 587 355 60%


Model

Jan-13 Feb-13 Mar-13 Jan-Mar'13

Check Action

Target ActualWith

Target (%)

Target ActualWith

Target (%)

Target ActualWith

Target (%)

Target ActualWith

Target (%)

BRIO 9 5 56% 40 4 10% 50 5 10% 99 14 14% low sales volume after Amaze launch

should launch campaign to Honda group to create sales volume

BRIO AMAZE 20 18 90% 50 43 86% 60 56 93% 130 117 90% Brio Amaze honda

staff campaignshould launch campaign to Honda

group to create sales volume

CITY 148 85 57% 130 91 70% 100 138138%

378 314 83% first car campaign Sales staff should control their

cust.to dlv.within time

CITY CNG 23 23100%

20 26130%

43 34 79% 86 83 97% first car campaign Sales staff should control their


JAZZ 60 23 38% 35 35100%

36 38106%

131 96 73% first car campaign Sales staff should control their


JAZZ HYBRID 7 8

114%

5 6120%

4 0 0% 16 14 88% vip cust.should create sales volume by

launch special campaign

CIVIC 35 128366%

100 99 99% 80 100125%

215 327152%

Leasing&Rental cust.should create sales volume by


CIVIC HYBRID 0 0 0 6 0 0 0 6 com.car for product

dept.should create sales volume by


ACCORD 11 36327%

20 5 25% 30 28 93% 61 69113%

run out year model 2012

should create sales volume by launch special campaign

ACCORD CBU 0 13 0 4 0 2 0 19 Accord CBU staff

campaignalready run out model

CRV 71 86121%

60 90150%

70 103147%

201 279139%

vip & staff welfareshould create sales volume to

Leasing&Rental

FREED 22 16 73% 20 7 35% 20 11 55% 62 34 55% HONDA GROUP 10 UNIT


ODYSSEY 0 2 0 7 5 0 14 HONDA GROUP 6 UNIT


STEP WGN 2 3150%

0 129 37 2 1698450

%Honda group com.car


CR-Z 0 0 0 0 0 0 0 should create sales volume by


Total 408 446109%

480 552115%

493 557113%

1381 1555113%

PDCA FLEET RESULT Jan-Mar 2013

PDCA FLEET RESULT Apr-Jun 2013

Model

Apr-13 May-13 Jun'13 Apr-Jun'13

Check Action

Target ActualWith

Target (%)

Target ActualWith

Target (%)

Target ActualWith

Target (%)

Target ActualWith

Target (%)

BRIO 1 0 0% 1 4400%

1 1100%

3 5 167 low sales volume after Amaze launch

should launch campaign to Honda group to create sales

volumeBRIO

AMAZE 25 32128%

30 40133%

30 47156%

85 119 140 Brio Amaze honda staff campaign

Propose 50 unit to Thairent compare with Nissan Amera

CITY 100 86 86% 130 80 62% 150 37 25% 380 203 53Short term rental

stop buying because of used car crisis

Approach Shell Thailand for 150 unit of City svb via Master

CITY CNG 50 38 76% 50 34 68% 20 23115%

120 95 79Short term rental


Create sales volume to Leasing & Rental

JAZZ 30 30100%

40 21 53% 25 9 36% 95 60 63Short term rental


Create sales volume to Leasing & Rental

JAZZ HYBRID 5 2 40% 5 1 20% 5 3 60% 15 6 40 vip cust.

Create sales volume by launch special campaign

CIVIC 140 107 76% 130 98 75% 160 80 50% 430 285 66 Leasing & Rental cust.

Bidding with DKSH & Tipaya

CIVIC HYBRID 20 12 60% 20 4 20% 20 5 25% 60 21 35

Leasing & Rental cust./ Honda group

& Supplier


ACCORD 100 103103%

190 155 82% 150 130 87% 440 388 88 Leasing&Rental should create sales volume by

launch special campaignACCORD

CBU 0 2 0 1 0 0 0 3 Accord CBU staff campaign already run out model

CRV 30 69230%

40 54135%

30 40133%

100 163 163 Leasing & Rentalshould create sales volume to

Leasing & Rental

FREED 2 13650%

5 8160%

5 2 40% 12 23 192 Leasing&Rental&VIP Wait for minor change model

ODYSSEY 0 0 0 4 0 1 0 5 3 unit from Honda group


STEP WGN 0 9 0 8 0 22 0 39 Majority volume from Honda group


CR-Z 0 0 0 1 0 0 0 1 from Honda group should create sales volume by launch special campaign

Total 503 503100%

641 513 80% 596 400 67%1740

1416

81

Model

Jul-13 Aug-13 Jul-Aug'13

Check ActionTarget Actual

With Target

(%)Target Actual

With Target

(%)Target Actual

With Target

(%)

BRIO 2 15 750 2 9 450 4 24 600

Effect from first car campaign


BRIO AMAZE 30 16 53 30 5 16 60 21 35



CITY 160 41

25.625 140 28 20 300 69 23



CITY CNG 20 17 85 10 13 130 30 30 100



JAZZ 40 9 22.5 40 5 12.5 80 14 18



JAZZ HYBRID 5 1 20 10 2 20 15 3 20

only vip cust.should create sales volume by launch

special campaign

CIVIC 160 109 68 150 134 89 310 243 78

Leasing&Rental cust.should create sales volume by launch

special campaign

CIVIC HYBRID 20 2 10 10 2 20 30 4 13

only vip cust.should create sales volume by launch

special campaign

ACCORD 140 127 90 150 113 75 290 240 83

main cust.from Leasing&Rental

should create sales volume to Leasing&Rental

ACCORD CBU 0 13

#DIV/0! 0 5

#DIV/0! 0 18 #DIV/0!

Accord CBU staff campaign

already run out model

CRV 30 70

233.33333 40 26 65 70 96 137

main cust.from Leasing&Rental

should create sales volume to Leasing&Rental

FREED 7 0 0 5 0 0 12 0 0

run out model already run out model

ODYSSEY 0 0

#DIV/0! 0 0 #DIV/0! 0 0 #DIV/0!

run out model already run out model

STEP WGN 0 10

#DIV/0! 0 13 #DIV/0! 0 23 #DIV/0!

Majority volume from Honda group


CR-Z 0 0

#DIV/0! 0 0 #DIV/0! 0 0 #DIV/0!

Total614 430 70 587 355

60.4770017 1201 785 65

PDCA FLEET RESULT Jul-Aug 2013

No. Customer TargetResult 2013 Total

vs TargetJan Feb Mar Apr May Jun Jul Aug (Units)

1 ACS Capital Corporation Limited 150 2 5 12 17 9 12 13 70 472 Bangkok Mitsubishi UFJ Lease 150 14 10 12 20 22 9 13 12 112 753 Bell Carrental & Leasing Co.,Ltd. 20 0 0 0 0 04 Better Leasing Co.,Ltd. 200 1 1 2 0 3 7 45 Expert Car Rent 20 1 1 0 0 2 106 KTB Leasing Co.,Ltd. 50 2 4 1 9 9 9 6 5 45 907 Krungthai Car Rent & Lease PLC. 210 4 7 19 17 8 9 16 7 87 418 Master Car Rental Co.,Ltd. 190 1 48 36 45 5 7 12 5 159 849 Mazarine Co.,Ltd. 30 1 1 1 1 4 13

10 Mitsiam Motors Co.,Ltd. 50 2 1 3 3 2 0 5 1 17 3411 Paragon Car Rental Co.,Ltd. (Hertz) 180 38 40 48 4 5 0 2 16 153 8512 Passport Car Rent Co.,Ltd. 20 3 0 2 1 1 7 3513 Thai Rent A Car 150 4 13 19 26 8 24 94 6314 Phatra Leasing PCL. 150 9 8 12 12 15 20 8 4 88 5915 Premier Inter Leasing Co.,Ltd. 50 1 1 3 7 3 6 10 5 36 7216 Quality Rent-A-Car Co.,Ltd. 30 2 3 1 2 0 2 10 3317 Sumitomo 200 12 19 16 51 28 32 50 28 236 11818 Southeast Capital Co.,Ltd. 30 4 1 5 8 0 8 11 37 12319 Worldclass Rent a Car Co.,Ltd. (Budget) 500 25 34 64 9 1 7 7 14 161 3220 ThaiOrix Leasing Co.,Ltd. 260 9 17 39 55 40 30 41 47 278 10721 True Leasing Co.,Ltd. 30 4 1 1 1 0 0 7 2322 Thai International Rent A Car (Avis) 300 1 2 1 1 0 1 6 223 Thai VP 50 3 2 1 15 5 4 5 35 7024 BIZCAR 50 13 0 0 0 0 13 2625 Bangkok Auto lease 30 2 3 5 2 3 2 0 17 5726 SAP 30 11 2 0 2 15 5027 TSS 20 5 1 0 1 7 3528 SAN 20 3 1 0 0 4 2029 UOB Leasing 10 0 0 0 030 BTMU 20 1 1 1 5 1 2 1 12 60

Total 3,200 129 223 281 278 208 183 208 209 1,719 5431 Fleet Customer (company) 800 50 16 19 15 35 28 36 3 202 2532 VIP( บุ�คคล) 900 107 82 141 92 96 75 49 77 719 8033 Gov./State 100 0 034 Limousine 0 0 ####

Total 1800 157 98 160 107 131 103 85 80 921 5135 Honda Group 750 94 166 53 52 116 37 27 11 556 7436 Honda Supplier staff ( campaign ) 50 3 9 9 8 0 29 5837 Honda group staff ( campaign ) 300 57 6 27 11 20 28 75 37 261 8738 Honda group staff ( welfare ) 250 54 28 24 21 23 22 14 186 7439 Supplier 150 9 5 8 28 8 17 5 4 84 56

Total 1500 160 231 116 118 174 114 137 66 1,116 74

YTD Net Daily Booking & Delivery2013 Result by sales Jan-Jul’13

Order Delivery

Katawuth 140 180

Anusorn 418 611

Ratchada 250 338

Somkiat 340 405

Nantanit 409 474

Supak 490 507

Rawiwan 549 716

Nicharee 439 525

Total 3,035 3,756

2013 Result Jan-Jul’13 Order Delivery

Accord 741 697

Brio 39 43

Brio Amaze 120 257

City 394 586

City CNG 56 208

Civic 859 855

Civic Hybrid 25 31

CRV 429 538

JAZZ 88 170

JAZZ HYBRID 8 23

ACCORD CBU 40 40

CRZ 1 1

FREED 48 57

ODYSSEY 13 19

STEP WGN 174 231

TOTAL 3,035 3,756

Sports

Fleet current situation report aug'13 fleet