1

The Indian Sports Market

Research Report

A Presentation by

Sporting Goods Intelligence Europe

For

Federation of Sports & Play Association

2

Who are we? EDM PUBLICATIONS

European Decision Maker Publications www.edmpublications.com

Sporting Goods Intelligence (40 issues a year) since 1990 Shoe Intelligence (25 issues a year) since 1998 Eyewear Intelligence (14 issues a year) since 1999 The Outdoor Industry Compass (25 issues a year) since 2008

PURE BUSINESS INFORMATION– exclusive, concise, portable

The international club for business contacts+ MARKET RESEARCH

3

Attractions

More than 1.2 billion people (half

under 25 years), largest by 2030 fast-growing economy583 million middle-class Indians

by 2025growing scope for discretionary

spending

4

Sports participation

less than 1.5% regular sports participation rate (but more among urban youth)

led by cricket, football, basketball, badminton growth in most sports, led by fitness, racquet

sports, swimming shortage of infrastructure poor international results (except cricket!) small and poorly-managed sports budget

5

Market size

distinct market layersadjusted offering and price pointsdriven by footweargrowth fueled by football, fitness,

tennis, badminton

6

Indian sports market size at retail, 2010

Market Segment Turnover (€ million)

International brands 550

Semi-branded and unorganised market 1,650

Sports equipment 380

Total market 2,580

7

Supply chain

few subsidiaries of international brands (Reebok, Adidas, Nike, Puma)

Indian manufacturers and brands (Freewill, Stag, SG, Soccer Int.)

Successful licensees (Lotto, Speedo, Converse) Fast-growing distributors (double function as

manufacturers, retailers) Influential regional wholesalers Multi-layered retailing

8

Reebok, market leader

9

Sports equipment wholesaler

10

Retail structure

Only one nation-wide specialist, Planet Sports Emerging regional players (Lodhi, Selection

Sports, Sport XS) Multiplying mono-brand stores Growing chains of department stores, supermarkets Thousands of independent retailers (permanent

replenishment, consignment) Decathlon International interest

11

Planet Sports

12

Big Bazaar

13

Thousands of independent retailers

14

Décathlon

15

Avenue Mall in Chennai

16

Challenges

weak infrastructurecost of imports and supply chainconsumer focus on priceadjusted and flexible approach

requiredprofitability issue

weak infrastructurecost of imports and supply chainconsumer focus on priceadjusted and flexible approach

requiredprofitability issue

17

Opportunities

increase in sports participation

- changes in lifestyle

- private infrastructure

- marketing investments growing buying power evolving cost structure retail improvements

18

Buy the report now!

Barbara Smit

SPORTING GOODS INTELLIGENCEEuropean Edition

EDM PublicationsPure Information