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How to win fans, sponsors and ticket sales with social data - SEAT 2016 panel

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Connect Fans Across Platforms

Unite all fan data from sponsorship, ticketmaster,

social media and more

Generate individual fan profiles or match current

customer profiles with real-time information

#WearInTheWorld Alaska Airlines Photo Contest

McDonald’s 100 Point Play

Toyota Play of the Month

FedEx Air & Ground Epic Performances Bracket

#RedskinsValentine

#WRCAuditions2016

Which Maverick are you?

Dallas Mavericks Facebook Ads

San Antonio Spurs Facebook Ads

Miami Dolphins Facebook Ads

Key Takeaways

1 Team, 1 Dream. Work closely with your partnership & sponsorship dept

Don’t try to hit a home run with every campaign. Singles and doubles score runs too.

Feed Data Back into Your Systems