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Presented by Richard Ward, Managing Director of Seawind Catamarans / Corsair Marine, at the 2011 Australian Sailing Summit. Created by Brent Vaughan.
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INCREASING THE SIZE OF THE PIEA multihull perspective
By Richard Ward - Seawind Catamarans / Corsair Marine
OUR DESIGN PHILOSOPHY?
1. GOOD PERFORMANCE
2. OCEAN CAPABLE
3. FUN TO SAIL
4. EASY TO SAIL
5. FAMILYFRIENDLY
1 + 2 + 3 + 4 + 5 = SEAWIND’S SUCCESS
Percentage of Bareboat Fleet That is Multihull
Source: 2010 North American Sailing Industry Study11
Multihulls have increased significantly in the bareboat fleet since 2006
INCREASING POPULARITY*Source: 2010 North American Sailing Industry Study
FAMILIES SAILING TOGETHER
COUPLES SAILING TOGETHER
WHAT DO THEY WANT?
WHAT DO THEY WANT?
Comfort
WHAT DO THEY WANT?
Comfort
Ease of Sailing
WHAT DO THEY WANT?
Comfort
Ease of Sailing
Entertaining
WHAT DO THEY WANT?
Comfort
Ease of Sailing
EntertainingNo Hassle
WHAT DO THEY WANT?
Comfort
Ease of Sailing
EntertainingNo Hassle
Family Appeal
WHAT DO THEY WANT?
Comfort
Ease of Sailing
EntertainingNo Hassle
Family Appeal
Normal Clothes
WHAT DO THEY WANT?
Comfort
Ease of Sailing
EntertainingNo Hassle
Family Appeal
Normal Clothes
Relaxation - not sport
WHAT DO THEY WANT?
Comfort
Ease of Sailing
EntertainingNo Hassle
Family Appeal
Normal Clothes
Relaxation - not sport
Safety
WHAT DO THEY WANT?
Comfort
Ease of Sailing
EntertainingNo Hassle
Family Appeal
Normal Clothes
Relaxation - not sport
Safety
Performance
WHAT DO THEY WANT?
Comfort
Ease of Sailing
EntertainingNo Hassle
Family Appeal
Normal Clothes
Relaxation - not sport
Safety
Performance
Get home fast
WHAT DO THEY REALLY WANT?
WHAT DO THEY REALLY WANT?
Young Kids = Fun & Safety
WHAT DO THEY REALLY WANT?
Teenage Boys = Excitement
Young Kids = Fun & Safety
WHAT DO THEY REALLY WANT?
Teenage Girls = Space & Relaxation
Teenage Boys = Excitement
Young Kids = Fun & Safety
WHAT DO THEY REALLY WANT?
Teenage Girls = Space & Relaxation
Women = Comfort
Teenage Boys = Excitement
Young Kids = Fun & Safety
WHAT DO THEY REALLY WANT?
Teenage Girls = Space & Relaxation
Women = Comfort
Teenage Boys = Excitement
Young Kids = Fun & Safety
Men = Share with Family & Friends
BUT WHAT HAPPENED
TO THE SAILING?
WHAT DO THEY GET?
WHAT DO THEY GET?
Traditional Sailing Ideals
WHAT DO THEY GET?
Competition - Motor boats, Motor Cars, Motor Homes
Traditional Sailing Ideals
WHAT DO THEY GET?
Limited Time / Limited Funds
Competition - Motor boats, Motor Cars, Motor Homes
Traditional Sailing Ideals
WHAT DO THEY GET?
Limited Time / Limited Funds
Competition - Motor boats, Motor Cars, Motor Homes
Traditional Sailing Ideals
Too Hard to learn how to Sail
TAKE THE HUMBLE TRAILER SAILOR
TAKE THE HUMBLE TRAILER SAILOR
Cheap
TAKE THE HUMBLE TRAILER SAILOR
CheapFun
TAKE THE HUMBLE TRAILER SAILOR
CheapFunPopular
TAKE THE HUMBLE TRAILER SAILOR
CheapFunPopularTransportable
TAKE THE HUMBLE TRAILER SAILOR
CheapFunPopularTransportable
Dead!
SO FAR SO GOOD
SO FAR SO GOODLovely
day for a sail Sheryl
SO FAR SO GOODLovely
day for a sail Sheryl
Yes, lovely Barry
STILL OK
STILL OK
Which way do I wind this Barry?
STILL OK
Which way do I wind this Barry?
The other way Sheryl
THE PROBLEMS START
THE PROBLEMS START
How much longer
Barry?
THE PROBLEMS START
How much longer
Barry?
As long as it takes Sheryl
THEN PROBLEMS REALLY START
THEN PROBLEMS REALLY START
When do we get
home Barry?
THEN PROBLEMS REALLY START
When do we get
home Barry?
Its not a speed boat
Sheryl
PROBLEM SOLVED
CONSIDER THE MACGREGOR 26
CONSIDER THE MACGREGOR 26
Sailing + 25 knotsMotoring36,000 boats builtby MacGregor
CONSIDER THE CORSAIR
CONSIDER THE CORSAIR
Sailing at15 knots1,800 boats built
by Corsair
CONSIDER A CATAMARAN
JUST BE SURE YOU
CONSIDER THE COMPETITION
CONSIDER THE COMPETITION
CONSIDER THE COMPETITION
Power Boats
CONSIDER THE COMPETITION
Power Boats
CONSIDER THE COMPETITION
Power Boats Holidays
CONSIDER THE COMPETITION
Power Boats Holidays
CONSIDER THE COMPETITION
Power Boats Holidays
Cars
CONSIDER THE COMPETITION
Power Boats Holidays
Cars
CONSIDER THE COMPETITION
Power Boats Holidays
Property Cars
