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Presentation on the marketing strategies and sponsorship of the NBA's New York Knicks including revenue streams, stadium and team partnerships, and franchise history
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Revenue Streams
Broadcasting Sponsorships
Suites / Clubs
Merchandise
Tickets
LicensingConcessions
Madison Square GardenSeating Capacity (Basketball): 19,033
Suites and Club seating available• All-Inclusive Upscale Dining &
Beverages• Pre-Game, Halftime and Post-Game
Access• Limited to 100 of the Gardens most
Elite Season Subscribers• Dedicated Staff, Concierge Service• Private VIP Arena Entrance• In-Seat Food & Beverage Service
• Exclusive Opportunities to Purchase MSG Sports & Entertainment Tickets
• Invites to Exclusive Team Events• Dedicated Experience Manager
• All-Inclusive Upscale Dining & Non-Alcoholic Beverages
• Private Arena Entrance• Pre-Game & Halftime Access• Access to the Madison Concourse• Exclusive Views into the MSG
Network Broadcast Studio• In-Seat Food & Beverage Service
• Dedicated Experience Manager• Daily Dining Options inspired by
MSG Signature Collection• Coca-Cola Freestyle Machine• Touch the Future of Travel
Interactive Display
Madison Square GardenUndergoing $850 million “Transformation”
10-year, $300 million naming rights to MSG assets w/ Chase
Knicks TixSEASON TICKETS• The same great seat to every
Knicks home game at the Garden• First Consideration to Purchase
Playoff Seats• Access to Exclusive Subscriber
Events• Team Store and Parking Discounts• Online account management tools
Knicks ticketForwarding – via emailTicketsNow – Knicks secondary market
MSG / Knicks SponsorshipsMARQUEE PARTNER - JPMORGAN CHASE• multi-platform, multi-venue, multi-media partnership• new 7th Avenue entrance will become the Chase Square
• feature interactive kiosks, new retail locations and a broadcast area• two spectacular new Chase Bridges will be suspended above the floor • The 1879 Club presented by J.P. Morgan
SIGNATURE PARTNER - LEXUS• Lexus Madison Suite • custom-built branded vehicle display year-round on the Terrace Level
SIGNATURE PARTNER - ANHEUSER-BUSCH• Budweiser Fan Deck located in the upper bowl
SIGNATURE PARTNER - THE COCA-COLA COMPANY• exclusive non-alcoholic beverage partner• custom-branded concession stands throughout the building
SIGNATURE PARTNER - DELTA AIRLINES• custom Delta-branded spaces at all of Madison Square Garden’s venues• Delta SKY360° Club
Concessions & MerchandiseThe Club Bar & GrillLocated on the 3rd Floor Terrace Level, The Club Bar & Grill is open to all Club Seat holders 2 hours prior to all Knicks and Rangers games at The Garden and will remain open for all ticketed patrons for up to 1 hour after.
• Hill Country Barbecue Market• Carnegie Delicatessen
Signature Collection Food Offerings• Drew Nieporent’s Daily Burger• Chef Andrew Carmellini’s
Sausage Boss• Jeremy Marshall’s Aquagrill
opened Lobster Shrimp Roll• Chef Jean-Georges Vongerichten's
Simply Chicken
Broadcasting
ExpensesPlayer 2012/13
Amare Stoudemire $19,948,799 Carmelo Anthony $19,450,000 Tyson Chandler $13,604,188
Steve Novak $4,054,055
Raymond Felton $4,000,000
Marcus Camby $4,590,338
Jason Kidd $3,090,000
JR Smith $2,806,452
Iman Shumpert $1,680,360
Renaldo Balkman $1,675,000
Kurt Thomas $1,352,181
Rasheed Wallace $1,352,181
Ronnie Brewer $1,069,509
James White $854,389
Pablo Prigioni $473,604
Chris Copeland $473,604
TOTALS: $80,474,660
Unlike Yankee Stadium, Citi Field, the Prudential Center and the Barclays Center, Madison Square Garden is being renovated without state or city subsidies.
Although, Madison Square Garden continues to benefit from its longtime property tax exemption. Source: http://www.nytimes.com/2010/05/06/sports/06garden.html?_r=0
The Knicks are now worth, according to Forbes’ valuations, $780 million, a 19 percent jump from last year. The Knicks, who increased ticket prices by 49 percent to help pay for Madison Square Garden’s $850 million renovation, were the NBA’s most profitable team, with operating income of $75 million, Forbes reports.Source:http://aol.sportingnews.com/nba/feed/2012-01/new-york-knicks/story/lakers-overtake-knicks-as-nbas-most-valuable-franchise
RecommendationsFOOD / MERCH VOUCHERS• Sell food and merchandise
vouchers before the game• Leftover voucher cash is
earned revenue
CITY PACKAGE• Sell tickets in conjunction
with hotel, parking, and special arena access
WOODSON GOATEEES & SHUMPERT TOPS• Mike Woodson-inspired
goatees, Iman Shumpert high-top wigs in the Knicks store for silly merchandise
Team RecordSeason Conf. Div. W L Pct
2010 11th 3rd 29 53 0.354
2011 6th 2nd 42 40 0.512
2012 7th 2nd 36 30 0.545
Team RecordSeason Conf. Div. W L Pct
2013 1st 1st 18 5 0.783
If I ran the Knicks, I’d…
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