IPL

Impact on Cricket and Entertainment

Presented by: Bharat Jhalani

July 2008

Contents

Introduction Impact on Cricket Impact on Entertainment

Intro

The BCCI launched the Indian Premier League (IPL) on the lines of football's English Premier League and the National Basketball League (NBA) of the US.

The IPL is a professional Twenty20 cricket league created and promoted by the BCCI and backed by the ICC.

Impact on Cricket

The pros: Infrastructure at grounds across the

country will improve. Youngsters in India will get the

opportunity to play with/against some of the world’s best cricketers

Pros

Overseas cricketers will get a better sense of playing conditions in India, which will help them when they tour India as part of their national teams.

It will give T20 cricket a well-defined structure in India and help identify talent

The cons:

Cricketers may prefer the IPL to playing for their countries- more money for a much less strenuous schedule, something that is sure to appeal to a lot of cricketers in the 30+ age group.

Cons

The IPL format is only T20, and thus youngsters may not develop the temperament and skills needed to succeed in test matches. “Wham bang, thank you mam” techniques will never yield consistent results in test cricket

Cons

the whole world now knows who got how much. This could well affect players’ inter-personal interactions, which may carry forward when they play for their county/state/national teams.

Cons

There is also the larger question of whether this capitalist orgy in cricket will be the last nail in the coffin for other sports like hockey and soccer. Let the games begin

Impact on Entertainment

200-million Indian television viewers 10-million international viewers 4-million live spectators day after day.

IPL has achieved a record TV viewership and ground attendance. One of the key areas of concern for IPL was whether the first season would manage to sustain TV ratings, post its novelty wearing of IPL, which began its innings with a rating of 8.2 saw it average at 5 throughout the series, sustaining itself at the top show on Indian TVs across 44 days.

IPL has gone on to become one of the most expensive properties to advertise on reaching new heights of Rs 1 million for 10 seconds.