Kendra Wright

IT’S AN

ALL YEAR AF-FAIR

EVENT PORTFOLIO Rodeo Austin

South Texas State Fair

Rodeo Belton/ 4th of July Celebration

Brazos Valley Fair

Heart O' Texas Fair & Rodeo

Amarillo Tri-State Fair

Fort Bend County Fair

Central Texas State Fair

Comal County Fair

Okeechobee County Fair

Amador County Fair

Chowchilla Fair

Palomino Fest

Lea County

Coors Cowboy Club

Washington County Fair

Texas State Forest Festival

American Royal

Colorado State Fair

Napa County Fair

Dodge City Round Up

Brazoria County Fair

San Angelo

Rogers County Fair

Greater Baton Rouge State Fair

Central States

Black Hills Stock Show/Rodeo

Los Fresnos

Twas the Lights

Reno Rodeo

Redding Rodeo

Northwest Washington Fair

Sikeston Rodeo

Delaware State Fair

Sangamon County Fair

East Texas

Park of East Texas

Laramie County Fair

Benton-Franklin Fair

Carroll County Fair

Pendleton Round-Up

Pony Express Days

Arizona National Livestock Show

Yolo County Fair

California Rodeo Salinas

Rio Grande Valley Livestock Show

Old Sorehead Trade Days

Cuero TurkeyFest

Fiesta San Antonio

Glenn County Fair

State Fair of Louisiana

Four States Fair

Montgomery County Fair

Fiesta San Antonio

Glenn County Fair

State Fair of Louisiana

Four States Fair

Four States Fair

Montgomery County Fair

Agricultural Learning Center

Grant County Fair

North Texas State Fair

Rooftop Rodeo

West End Fair

Crabtree Amusements

Trinity Valley Exposition

Brackenridge Recreation Complex

Kitsap Rodeo Cowpokes

Refugio County Fair

Rockdale Fair & Rodeo

Children’s Center

NILE

MATE

Volusia County Fair

Firefighter’s Fair

Fayette County Fair

Extreme Tix

Salvation Army

Jerry Jones Education Town

Wings Stadium

Bradford County Fair

Pasco County Fair

Greeley Stampede

Sweetwater Events Complex

iFest

Hardee County Fair

Angelina Ccounty Fair/Expo

Midland Horseshoe Arena

Harborside Events Center

My River District

Taylor County Expo

Five State Fair

Western Heritage Classic

Extraco Events Center

Central Washington State Fair

El Paso County Fair

OVER

100 CLIENTS!

PALAMINO FEST

SAFFIRE ASSOCIATION PARTNERS

YOU MAY NOT HAVE A

YEAR-ROUND EVENT

BUT YOU CAN STAY

RELEVANT & ACTIVE ALL YEAR-ROUND

IDEA CATEGORIES

• Teaser

• Promotions

• Sales

• Outreach

• Posts

• Newsletter/Advertising

We’ve laid out a MONTH BY MONTH

plan of ideas…

…but you can CUSTOMIZE IT

to fit your event dates

IT! TWEAK THEN

HEART First, a little

To heart.

LATE Are you a

adopter?

In December, many brands saw an average 44% decrease in organic reach to their content.

Engaged users dropped over 35%, from 16% to 3%.

WHY? USER EXPERIENCE

& CA$H

ADVICE FOR “NEW” WORLD Mimic what you see on the platform. Content is King, but

context is even more important.

Don’t interrupt or be intrusive. Talk about what they’re talking about.

Example: My late talking son.

ADVICE FOR “NEW” WORLD Share “jabs,” non-direct to what you sell. Aim to hit an

emotion so hard that the customer wants to share it, because it will say as much about them as your event.

Example: Remember when you were little and asked for ice cream. What happened?

ADVICE FOR “NEW” WORLD Be a real person, like a friend. Share:

• Entertainment to help them escape

• Useful information they can utilize

ADVICE FOR “NEW” WORLD Leverage pop culture

• Show customers you love the music, shows, etc. they do

• BE READY when something happens you can leverage

• Examples: Ponchos, Harlem Shake, Oreos, Sound of Music

ADVICE FOR “NEW” WORLD Post, and advertise or don’t post.

Advantages:

• Greater targeting

• Greater reach

• It won’t run if people don’t click

January

JANUARY Teaser

• Begin releasing info about entertainment that will be at your event

• Build it up; make it fun!

JANUARY Promotions

• Create a social media contest that gives followers an opportunity to win tickets to your event

• Medium: Social Media

CREATE CONTESTS FOR INTERACTIVITY

Facebook has changed its contest rules!

• Biggest change: You can now utilize Likes and Comments as voting mechanisms.

EXAMPLE

JANUARY

Sales

• Event tickets go on sale • Gets people excited and adds cash flow

• Medium: Website, In Person

MAKE FOLLOWERS INSIDERS • Make sure your email subscribers, Facebook & Twitter

followers are the first to know about entertainers, ticket sales and other announcements.

• Tie them all together (IFTT, BufferApp, etc.)

Be bigger than

YOURSELF

BE BIGGER THAN YOURSELF

• Promote events that are relevant to the community

• Support good causes

• Community outreach

JANUARY Outreach

• Promote your scholarships

• Medium: Social Media, Website

February

PROMOTE YOUR SPONSORS

• Use your social media as a way to interact with your sponsors—especially big ones!

• You get retweets and likes, they get exposure

EVERYBODY WINS.

TWITONOMY

FEBRUARY

Outreach

• Speak out about a good cause

• Medium: In person, Social Media

ANTI BULLYING

ASSEMBLY

FEBRUARY

Promotions

• Give a free or discounted ticket to people who come to your outreach effort

• Do bigger discounts the farther out the event is!

• Medium: In person

FEBRUARY

Post

• On Valentine’s Day, post a cake recipe • Put your fair’s winning recipe to good use!

• Medium: Social Media

March

MARCH

Outreach

• Find a local event to be a part of • Remember-be bigger than yourself!

• Medium: In person

• Ex: Farm Fair

FARM FAIR

MARCH

Promotions

• Offer free or discounted tickets to people who attended the event

• Medium: In Person

MARCH

Post

• Post about your involvement with the local event

• Medium: Social Media

INCORPORATE INSTAGRAM

Known for image

DOCTORING Trends

YOUNGER

Mainly

MOBILE

MARCH Post

• Do “Throwback Thursday” posts • #throwbackthursday, #tbt

• Medium: Social Media

• Ex: Faces of the fair

April

APRIL

Sales

• Have a one-day sale on tickets to your event

• Medium: In person, Website

APRIL

Promotion

• Advertise the one day sale

• Medium: Social Media, Website, Email, PR

ACTIVE ALWAYS BE

ON SOCIAL MEDIA.

EMAIL MARKETING BUT REMEMBER:

IS NOT

DEAD

EMAIL MARKETING

Most Cost-Effective

Top Revenue Generator

Fastest Results

May

EVENT SEASON!

WELCOME TO

MAY Outreach

• Find a local event to be a part of • Have a booth or an info session

• As a volunteer, this could be a great way to get involved!

• Medium: In person, Social Media

SALMON

SUMMIT

MAY Post

• Post about your involvement with local events

• Medium: Social Media

MAY

60-Days-Out To Do List

• Schedule social media posts

• Schedule emails • Could be the time to schedule advertising

Bottom Line: As busy as you are, you’re less busy than you will be! This ensures you reuse info and it is cohesive.

June

JUNE

Outreach

• Award your event’s scholarship • Just in time for graduation!

• Medium: In person

JUNE

Publicity

• Involve the press in your scholarship winner announcement

• Medium: In person, Website

JUNE

Outreach

• Sponsor a community team • Ex: Little league teams

• Medium: Social Media

July

One month until the BIG event

ADVERTISING KICK YOUR

INTO HIGH GEAR.

JULY Press

• Strategically plan emails to go out before the morning news

• Allows local news station to talk about your event

• Medium: Email (Media List)

JULY Newsletter

• Distribute your event’s newsletter or magazine • Send at same time as press

• Medium: Print, Email, Website

JULY

Advertising

• Run a billboard ad

• Medium: Billboard

JULY

Social Media

• Make sure someone who isn’t going crazy can post • Behind the scenes

• Last-minute news

• Sharable moments

August

EVENT

TIME

AUGUST

Promotions

• Make sure your website’s event schedule is complete

• Medium: Website

Event

TIME

AUGUST • Your customers are texting; consider joining the conversation.

• Text deals and special announcements.

RELEVANCY BAR IS HIGH!

Offer people the opportunity to sign up for text, even if you don’t know what you’ll do with them.

AUGUST

Post

• Let your followers know what’s going on every day of your big event

• Post highlights ongoing

• This is your “Christmas”

• Medium: Social Media, Email, Traditional Media

AUGUST

• Don’t post when you have news! • Schedule posts ahead of time

• Strategize them to appear at the optimal times

AUGUST BufferApp

AUGUST IFTTT

September

SEPTEMBER

Post

• Thank everyone who made your event possible

• Medium: Social Media, Website, Email

SEPTEMBER

Post

• The event may be over, but it’s time to post your videos and pictures!

• Medium: Social Media, Website

PHOTO SHARING

Uploading and sharing photos is the most popular Facebook activity!

• Photos are “Liked” two times more than text updates

12x MORE Videos are shared

than links/text posts

SEPTEMBER

Promotions

• Encourage event-goers to share their photos of your event with a contest

• Medium: Social Media

GOOGLE+

GOOGLE+

GOOGLE+

GOOGLE+

October

OCTOBER

Outreach

• Promote Halloween safety by joining or hosting a fun Halloween bash

• Medium: In person

OCTOBER

Promotion

• Give away a ticket to next year’s event at the bash • Encourages attendance!

• Medium: In person & promote on Social Media

SAFE TREAT STREET

OCTOBER

Outreach

• Donate to a good cause on your event’s behalf • October is breast cancer awareness month!

• Medium: In person

OCTOBER

Publicity

• Invite the press to your check presentation

• Gain exposure!

• Medium: In person

OCTOBER Post

• Post photos related to your cause and donation

• Medium: Social Media

November

NOVEMBER

Post

• Post about the holidays and pies – it’s Thanksgiving and everyone loves pie!

• Medium: Social Media

December

DECEMBER Sales

• Sell carnival wristbands as Christmas gifts • Comes with a stuffed animal and ticket to Kid’s Day at the fair

• Medium: Online, In person

DECEMBER

Outreach

• Donate toys for kids

• Medium: In person

DECEMBER

Promotions

• Give away a kid’s tickets to your event during the toy drive

• Kid’s tickets are less expensive, and they’ll always need an adult to go with them.

• Medium: In person

DECEMBER Post

• Consider Elf on a Shelf!

• Medium: Social Media

DECEMBER Post

• Encourage followers to share their New Year’s resolutions with a unified hashtag

• Medium: Social Media

STAY ORGANIZED

www.saffireevents.com/editorialcalendar

CREATE AN EDITORIAL CALENDAR

http://www.saffireevents.com/editorialcalendar.aspx

FREE ONLINE MARKETING TIPS

Website www.saffireevents.com

Facebook Saffire Events

Twitter @SaffireEvents

Instagram saffireevents

Pinterest saffireevents

YouTube saffirestudio

Questions?