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Major League Baseball In-Game Sponsorships & SNY Opportunities

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Compilation and presentation of research on regional sports networks and SNY competitors for in-game sponsorship in live broadcasts and potential opportunities

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Page 1: Major League Baseball In-Game Sponsorships & SNY Opportunities
Page 2: Major League Baseball In-Game Sponsorships & SNY Opportunities

New York Mets 11 Philadelphia Phillies 1

Attendance: 42,516 Tuesday, July 3rd, 2012

Citi Field

New York Yankees 10 Boston Red Sox 3

Attendance: 49,571 Friday, July 27th, 2012

Yankee Stadium

New York Yankees 10 Boston Red Sox 8

Attendance: 38,066 Friday, July 6th, 2012

Fenway Park

Page 3: Major League Baseball In-Game Sponsorships & SNY Opportunities

SNY YES NESN

Batter X

Blog X

Box Score X

Call to the Bullpen X X X

Donation X

Drive Around The Majors X

Freeze Cam X X X

Game Summary / Recap X X X

Home Run X

In-Game Sponsors X X X

Injury Report X

Inning X

Interview X

Key Matchup X

On-Air Mention X X X

On-Air Programming X X X

Pitching Matchup X

SNY YES NESN

Player of the Game X

Probable Pitchers X X X

Replay X

Scoreboard X X X

Scouting Report X X

Standings X

Start of Game X X X

Starting Defense X X X

Starting Lineup X X X

Starting Pitcher X X X

Statistics X

Strikeouts X

Strike Zone X

Text Poll X

Trivia X X X

Tweet of the Game X

Weather X

Bold – SNY & NESN/YES | Italic – SNY Exclusive | Red – SNY Opportunity

Page 4: Major League Baseball In-Game Sponsorships & SNY Opportunities
Page 5: Major League Baseball In-Game Sponsorships & SNY Opportunities

YES did not sponsor Red Sox

lineup (Angels lineup taken from

Opening Day)

Page 6: Major League Baseball In-Game Sponsorships & SNY Opportunities

NESN did not sponsor Visitors’ Defense (Yankees)

Page 7: Major League Baseball In-Game Sponsorships & SNY Opportunities
Page 8: Major League Baseball In-Game Sponsorships & SNY Opportunities

(YES)

Page 9: Major League Baseball In-Game Sponsorships & SNY Opportunities
Page 10: Major League Baseball In-Game Sponsorships & SNY Opportunities
Page 11: Major League Baseball In-Game Sponsorships & SNY Opportunities

(YES)

(NESN)

Page 12: Major League Baseball In-Game Sponsorships & SNY Opportunities
Page 13: Major League Baseball In-Game Sponsorships & SNY Opportunities
Page 14: Major League Baseball In-Game Sponsorships & SNY Opportunities

Cadillac Xerox

Dunkin’ Donuts Toyota

Page 15: Major League Baseball In-Game Sponsorships & SNY Opportunities

Coors Light Cold Hard Blast New York Lottery

Mazda Toyota

Page 16: Major League Baseball In-Game Sponsorships & SNY Opportunities

Scoreboard spots were sold by inning: company would be given 4 scoreboard spots for 1 inning (top, middle, bottom, and end) 13 different car companies had in-game spots: Cadillac Chevrolet Ford Honda Hyundai Kia Lexus Lincoln Mazda Mercedes-Benz Nissan Toyota Volkswagen

Page 17: Major League Baseball In-Game Sponsorships & SNY Opportunities

Hess (HRs) / CVS (Extra Innings and Saves) Steward Health Care

Acura Ace Ticket (Red Sox) / Lexus (Visitors)

Page 18: Major League Baseball In-Game Sponsorships & SNY Opportunities

2 spots 2 spots (1 at start of each half-inning)

Before and After each replay At least 3 spots each for Visitors & Red Sox

Page 19: Major League Baseball In-Game Sponsorships & SNY Opportunities

3 prominent sponsors with most spots:

Amica Insurance Sponsored the Pitch Zone (Strike Zone) for

every pitch replay (21 replay spots, 1 full-screen spot)

Eastern Bank Sponsors the 5th inning: 2 spots and 2

headlines at the start of the inning, each batter, full-screen spot before and after every replay

1 spot in 2nd inning, 1 spot in 7th inning

Southwest Airlines Sponsors every scoreboard (42 scoreboard

spots) 1 spot at start of game, 1 spot in 9th inning Sponsored the Starting Defense

Page 20: Major League Baseball In-Game Sponsorships & SNY Opportunities

Company promotion /

item giveaway based on the results of the

game

Rangers – FSSW – Sonic Royals – FSKC – Sonic

Tigers – FSD – Arby’s

Page 21: Major League Baseball In-Game Sponsorships & SNY Opportunities

“Keys” to the Game – typically sponsored by car

company

Phillies – WPHL – Nissan Phillies – WPHL - Nissan

Braves – FSSO - Ford

Page 22: Major League Baseball In-Game Sponsorships & SNY Opportunities

Phillies – WPHL – Chevrolet White Sox – CSC – GMC

Yankees – YES – Chevrolet

Page 23: Major League Baseball In-Game Sponsorships & SNY Opportunities

Theming replays by type (defensive play, home run, base running, etc.), connecting theme to a business

Red Sox – NESN – Home Depot Phillies – WPHL – W.B. Mason

White Sox – CSC – Ford Cardinals – FSMW – Nissan

Page 24: Major League Baseball In-Game Sponsorships & SNY Opportunities

Red Sox – NESN – Amica Insurance Cardinals – FSMW – Chevrolet

Mariners – ROOT – Emerald Queen Casino Rangers – FSSW – SportsDay

Page 25: Major League Baseball In-Game Sponsorships & SNY Opportunities

Royals – FSKC – TheParkingSpot Yankees – YES – Bigelow Tea

Giants – CSBA – Santa Cruz Beach Boardwalk

Page 26: Major League Baseball In-Game Sponsorships & SNY Opportunities

Red Sox – NESN – Eastern Bank Yankees – YES - Lexus

White Sox – CSC – scorepad.com Cubs – WGN – Budweiser

Page 27: Major League Baseball In-Game Sponsorships & SNY Opportunities

Marlins – FSFL – Pinch-A-Penny Pool-Patio-Spa Indians – STO – University Hospitals

Yankees – YES – Ford Mariners – ROOT – Coors Light

Page 28: Major League Baseball In-Game Sponsorships & SNY Opportunities

Giants – CSBA – The Three Stooges Movie Brewers – FSWI – Kwik Trip

Rays – Sun – Coventry Healthcare Rays – Sun – Miller