Welcome to "You Don't Need a MBA to

Market Your Library"!

Marketing Your Library

Arlene Brown, Elementary School Librarian Rachel Hopkins, High School Librarian

Salem, New Hampshire

Workshop Website - http://goo.gl/a9cfS OR http://shs.sau57.libguides.com/marketyourlibrary

Our wish...

Participate - http://todaysmeet.com/libmarketing

Library Journal Movers

& Shakers 2013

Guideline VII: Outreach

The school library program is guided by an

advocacy plan that builds support from

decision makers who affect the quality of the

of the school library program (p 41).

Building the Learning Environment

Teaching for Learning

Literacy and Reading

Information and Knowledge

Advocacy and Leadership

Program Management and

Administration

Process

What are your users

needs and wants?

Market Research

Goals

Take five

- jot down some thoughts on your users

- develop a measurable goal

SWOT

Take

five

• Product

• Place

• Price

4

Promotion

Ned Potter, Academic Liaison Librarian

"Marketing Libraries is like

Marketing Mayonnaise"

4P's - Promotion

.

Timeline

Plan of Action / Timeline

Evaluation

There is no top. There are always further heights to reach ~ Jascha Heifet

Evaluation

Standards

Photo Credits

Shy Tomatoes - http://www.flickr.com/photos/53921113@N02/5453214580/

Building blocks - http://www.flickr.com/photos/librarygirlcc/8335273059/in/set-72157632405234161

Dandelion Wish - http://www.flickr.com/photos/librarygirlcc/8336324084/in/set-72157632405234161

Mayonnaise - http://www.flickr.com/photos/elanaspantry/4258161206/

Spine Stamp - http://www.flickr.com/photos/sukisuki/218039430/in/pool-librariesandlibrarians/

Library Juggler - http://www.flickr.com/photos/librarygirlcc/8335258737/in/set-72157632405234161

Young Readers - http://www.flickr.com/photos/librarygirlcc/8470125140/in/set-72157632405234161

Goal Line/Snow - http://www.flickr.com/photos/birddogger/4930697767/in/photostream/

Alarm Clock - http://www.flickr.com/photos/27369469@N08/2661018158/

Antique Clock - http://www.flickr.com/photos/cncphotos/3828163139/

Letter P - http://www.flickr.com/photos/chrisinplymouth/3622271614/in/set-72157621876105176/

Turnips - http://www.flickr.com/photos/librarygirlcc/8336324812/in/set-72157632405234161

Apple Timeline - http://www.flickr.com/photos/szb78/3349572686/

There is no Top - http://www.flickr.com/photos/profete/4867937843/in/set-72157621721051963/