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MOUNTAIN DEW“Welcome Home”
RESEARCH
Men Women0
10
20
30
40
50
60
70
Perc
ent
Age 18-24 Age 25-34 Age 35-440
20
40
60
80
100
120
140
160
180
200
Index
Never Married Engaged Now Married Widowed/Divorced/Separated0
20
40
60
80
100
120
140
160
Index
PROBLEMS
OPPORTUNITY
CONSUMER
Hesitant Adult
NARRATIVE
KEY MESSAGE
“We’re glad you’ve decided to come back for a short visit.”
PROOF