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INTRODUCING AN…Appleton
Marketing
Consultants
PRODUCTION
IN ASSOCIATION WITH…
Fit ‘N’ Well Australia
NZ Fitness Analysis
‘09Shane Appleton 1274505
The Fitness Industry Is CHANGING!!!!
The way people choose to work out is not the same as it used to be.
The emphasis is no longer on heavy weight lifting, body building institutions…
The Good Old Days have gone…
The Days Of ARNOLDhttp://images.businessweek.com/ss/07/01/0130_lifeafter_sports/image/04_arnold.jpg
We are entering an age where people are opting for group exercise…
AEROBICS IS IN
http://fusionfitness.biz/1gf.jpg
http://www.yarracity.vic.gov.au/Leisure/images/Group-fitness.jpg http://www.shapeuptraining.com/images/groupfitness.jpg
http://www.dreamnotoftoday.com/wp-content/uploads/2008/01/simmons.jpg
Recession is upon us…We need to adapt to the current environment
Taking what we offer as a Facility to the next levelAbove and beyond our competitors.
Expansion into a new exciting marketplace could help us improve our service, and better understand our cliental.
Obesity
Only 10% of all New Zealanders currently hold Gym Memberships, and Obesity is as much of an issue in NZ as it
is worldwide.
This leaves a large number of kiwis to target and pull into the market.
Our Destination?
http://www.aboutaustralia.com/a2it_package/images/travel/L24n.jpg
http://www.coldwatergolf.com/docs/uncle%20sam.jpg
Your Company Needs You!
People first: You, our team, are the most important facet of our business
That’s Why
We need your help and ideas on how and why you think we
should, or shouldn’t, carry out this venture.
http://schools.look4.net.nz/geography/country_information/outline_maps/files_OM/newz.jpg
And come along to the meeting, scheduled for Next Wednesday, 27-05-09.
Your input is critical, and would be greatly appreciated.
So read the industry analysis report prepared by Appleton Marketing Consultants
http://www.heraldry.ws/gif/appleton-mass.gif
Free Food, and Drinks Provided.
Courtesy of the Management Team Here at Fit ‘N’ Well