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This is by far one of the best viral marketing videos for soccer fans created by Nike. The video was directed by Guy Ritchy for a spot in the upcoming EUFA championship 2008 and featured teams and players including Ruud van Nistelrooy, Wesley Sneijder, Cesc Fabregas, William Gallas, Wayne Rooney, Cristiano Ronaldo, Marco Materazzi, Zlatan Ibrahimovic, Nani and Arsene Wenger.
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“A great Viral Video is one that immerses the audience in the experience.”
Carlton L. Bennett
