1. Ride the Bar! 2. Company Privately-held corporation We design, manufacture and sell the Piggyback Riderbrand of child carrier products that are currently sold inthe Americas, Europe and Australasia The current Management Team arealso the dad inventors of thePiggyback Rider 3. Business Summary Patent Pending We own registered trademarks for PIGGYBACKRIDER and Ride the Bar! Passed consumer protection [regulations] testingby a third-party lab for the US, Canada, EU,Australia and New Zealand Manufacture all products in China and utilize afulfillment facility in CA, USA for all warehousingand distribution 4. Market Opportunity Parents plan outings and adventures with their children,who tire all too quickly, and then the labored chorus ofPick me up starts. Toddlers are too big for backpack carriers and strollersare an unnecessary burden, particularly outdoors and incrowds. The fundamental concept ofthe Piggyback Rider is alightweight, easy-to-use,harness-style device thatprovides ergonomic supportwhen carrying a child (or anadult) on ones back. 5. The Product MSRP* $80 3 new models Multi-award winning designStd. front w/ cell pocket Small Zip pocket For toddlers 2 + yearsKids Deluxe SafetyHarness w/ 1L Bladder The size of a rolled towel Weighs less than 2.5 lbsMSRP*$110 MSRP*Built-in 1.5L Bladder$30MSRP*$145 Backpack Model 6. Target Market All families with children 2-7 years old worldwide. Three distinct market segments for sales and distribution: 1) Baby/Kids 2) Outdoor/Sporting Goods 3) Travel/Gift 7. Sales/Marketing Strategy Sales strategy targets brick/mortar and onlineretailers in the US and globally. Marketing and advertising strategy targets consumerand trade publications, trade expos, online affiliatewebsites, social media, celebrity gifting. Editorial product reviews We have distribution partners to cover retailers inCanada, UK, Germany, Holland, Australia and NewZealand Notable customers include Sportsmans Warehouse,Great Outdoor Provision Company, GreatBeginnings, Right Start, Amazon.com, O.com,Walmart.com 8. Our Competition We are the first tomarket, and in doingso created a newmarket segment --standing child carriers Non-purchase; stroller 9. Management Team Wayne Lifshitz, CEO and Cofounder 17 yrs management experience innon-profit and Big5 Consulting Consumer products inventor Jonny Lifshitz, PhD, CIO and Cofounder 15+ yrs leading scientific innovation 10. Thank YouThe Piggyback Rider revolutionizes child transport by engaging parents and children in active transport on every outing.