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Achieving “Student Life Success” Requires The Whole Community To Play At The Top Of Their Game
Teachers
Coaches
School Officials
Local Businesses
Community Leaders
Parents & Family
Club Advisors
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Has 20 years of technology in schools delivered better outcomes?
Helped develop student character and critical skills for success?
OR
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Improvement in student achievement among minorityand female students. (particularly in Science)
Decrease in Bullying
Graduation Rates
Graduation Rates
GREATER EXTRACURRICULAR PARTICIPATION = HIGHER GRADUATION RATES
98 %
93 %
88 %
83 %
0 < 1 hrsper week per week per week per week
10 to 19 hrs5 to 9 hrs1 to 4 hrs
WE KNOW WHAT WORKS:
Active participation in extracurricular activities enabled and supported
by local community
Student Attendance
RESEARCH PROVES A POSITIVE CORRELATION TO:
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In Spite of the Evidence of the Problem…
The Gap in Participation in Extracurricular Activities Has Widened
Participation in Extracurricular Activities, 12th Grade
80
75
70
65
60
55
501970's 1980's 1990's 2000's
Top SocioeconomicStatus Quartile
Bottom Socioeconomic Status Quartile
No One is focusing on the ‘everything else’ in our schools5
IS EXCLUSIVELY FOCUSED ON SOLVING THIS PROBLEMOur technology already works for:
Unlike classroom or curriculum related software, planetHS connects all stakeholders andenables the critical links between school, family and community for more successful extracurricular programs, higher participation and greater student outcomes.
SCHOOLS USERS900+ 400,000
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IS THE ONLY EXTRACURRICULAR TECHNOLOGY PLATFORM FOR K-12
COMMUNICATION
ANALYTICS
STUDENT PORTFOLIO
COMMUNITY
TECHNOLOGY PLATFORM
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Live Streaming Overseas
Over 10 millioncommunications:
State-wide EligibilityE-payments
EmailText
Audit log Social mediaCorrelation With /
Academic Data
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LISTENS TO OUR STUDENTS
“I need an easy, fast way to keep track of all my extracurricular activities, and present them to college admissions/employers.”
planetHS is developing the world’s first extracurricular activities profile that students can personalize and share with college admissions offices and employers.
HERE’S WHAT THEY TELL US THEY NEED:
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INSIGHT:Its’ like the“LinkedINfor extracurricular activities.”
One Student’s Journey
Connects with parents and players anywhere, anytime.
COACH BRUCE
Correlate data for students across all extra-curricular activities
SCHOOL ADMIN
Develop custom profileof extracurricular activitiesto submit to colleges/employers
STUDENT
Voting online for student council elections
STUDENT
Watch concert performance via live streaming.
GRANDMA & GRANDPA
Supports local school programs through planetHS sponsorship
LOCAL MERCHANT
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THE ENTIRE COMMUNITY WINS
Students gain self-confidence
and critical student life skills
School administrators take advantage of conveniences that allow them to focuson helping students
achieve their full potential
Parents know their child is in the best
position to succeed
Local communities nurture leadership,
involvement & Invest-ment by future
generations
Local businesses expand access
to a larger pool of engaged buyers
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Target Audiences
Huge MarketOpportunity
National/State Extracurricular Organizations
School Administrators
MARKETING & SALES
115,000 $90BSchools
(K-12/USA)Spending
(BY LOCAL BUSINESSES)
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Customer Acquisition Tactics
MARKETING & SALES
Selling Strategy
REGIONAL SALES PERSONNEL
ONLINE/OFFLINECOMMUNICATIONS
(PR, Social, etc.)
INBOUND DEMANDGENERATION
(Campaigns, Ads, etc.)
STRATEGIC PARTNERS
(product integration, co-marketing, etc.)
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MARKETING & SALESSTRATEGIC PARTNERSHIPS
PowerSchool is the # 1 student Information System in the U.S.A. and is used by 25% of schools in the USA
to manage and analyze grade data
PLUS MORE THAN 300 OTHER COMMUNITY SPONSORS
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MARKETING & SALES
TRADITIONAL EDTECH VENDORS ARE FORCED TO SELL SCHOOL-TO-SCHOOL
WITH LONG, COSTLY SALES CYCLES
SCHOOL-TO-SCHOOL
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FLIPPING THE SALES FUNNEL
PARTNERSHIPS WITH LARGE NATIONAL EXTRACURRICULAR ORGANIZATIONS CREATES FASTER ACCESS TO MORE
OPPORTUNITIES & MORE NEW USERS
LARGE ORGANIZATIONS
OPPORTUNITIES
SCHOOLS
USERS
REVENUE MODEL – PER SCHOOL4 SOURCES (only one draws on school budget)
Average Annual Revenue per School of $21,000. Annual Expense per School $1,000
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20
15
10
5
0
-5High case Low Case Annual Expense
Partners
User FeesSponsors
School Fees
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THE LION’S SHARE OF SPONSORSHIP $$ ARE AVAILABLE TO SCHOOLS
$20KSPONSORSHIP
FEES COLLECTED
$16KSCHOOL
SHARE
$4KplanetHS
SHARE
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Check coming inreinforce the value of planetHS the more engaged school are, the more they benefit.
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FINANCIALS($000)
Active Schools – Community wide (Avg.)
While the company’s most mature school has generated $29,000 in annual sales, most schools are not expected to reach this level; the Company’s target is $15,000 in net revenue per school, composed of local, regional and national sponsor sales; platform fees; and database sales. To date, the top twenty schools (by revenue production) and regional sponsors have generated $220,000 in sponsor revenue. NB: PlanetHS will still be profitable should the net revenue per school figure reach only $4,000, with 660 schools at that revenue level.Annual operating costs per school – comprised of bandwidth, storage and support – are projected to be $750. SG&A captures technology development (100% expensed), base compensation for sales personnel, new school acquisition activity, management compensation and overhead expense.
NET Sales
Growth
EXPENSE
Pre-Tax Profit
Pre-Tax Profit Margin
Gross revenue per Avg. Active School
Actual
2014 2015 2016 2017 2018 2019 2020
Plan
20
Investment Category Over 18 MonthsCurrently Planned School Acquisition Costs,Technology Development and Incremental SG&A until Breakeven
Projected Pre-breakeven investment$1,900
$450
Incremental Investment to Accelerate Growth
Platfrom and UI advancement New user features, richer state and national organizationtools, improved sponsor portal and design refresh
200Digital engagement marketing Implementing digital user engagement & supporttechniques to reduce labor expense
200National sponsor sales New sales representation staff for larger media buys
400School acquisition in new geographies Four additional territories
175Business Development- Education Partners Partner development executive & related Expense
175
1,600
$500
$4,000
Business Development-Non School Communities
Total Growth Investment
Opening new Community Categories
Total new capital
Contingency
New Capital Sought
USE OF PROCEEDS - $5 million
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MEET OUR EXPERIENCED & PASSIONATE TEAM!
Scott FogartyChairman
20 years of education industry transaction and strategy leadership
RFM, Films Media,Primedia
Joe HawkinsFounder & President
25 years of entrepreneurship
Venture Alliance, Vista Corp.
Lupita KnittelCEO
15 years selling, marketing and building ed tech businesses
Promethean, Apple, EDS
Raj RaichoudhuryCTO
25 years of entrepreneurship
Venture Alliance, Vista Corp.
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