Pretty Tough Presentation 2011

1.a new media & lifestyle brand
introducingPRETTYTOUGH

2. What isPRETTYTOUGH?
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3
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Media
Property
Community
Lifestyle
Because girls kick grass
Pretty Tough 2011
3. Media & Entertainment
Books, TV, Online Series, Website
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Pretty Tough 2011
4. Young Adult Book Series

6 titles published by Razorbill (Penguin Group)

5. PR, media, event tie-ins 6. Sampling @ camps & schools 7. Author signings 8. MG series launching 2012With its classic themes of sisterhood and romance, Pretty Tough is an updated version of Francine Pascals Sweet Valley High serieswith a sports twist.
~ School Library Journal
Publishing
Pretty Tough 2011
9. Original Online Series

Format: 20 x 7

10. TV Movie also available 11. Directed by Stewart Hendler 12. Produced by Vuguru 13. Distributed by Content Film 14. Sold to Sony/Latin America 15. US distribution TBD 16. Broadcast by Rogers Media (Canada)TV & Online
Pretty Tough 2011
17. Shot on location in Malibu, California
Written by Liz Tigelaar (Brothers & Sisters, Life Unexpected, Once Upon a Time)
Directed by Stewart Hendler (Sorority Row)
Produced by Tim Williams
GreeneStreet FilmsStarring Adelaide Kane (Power Rangers), Crystal Young (LonelyGirl 15), Beth Behrs (2 Broke Girls), Matthew Florida (90210)
Pretty Tough
Pretty Tough 2011
18. PrettyTough.com

#1 site for tween/teen female athletes

19. Daily Content 20. Video/Podcasts 21. Tools & Resources 22. Community 23. In Partnership with Women Talk Sports and Glam MediaWebsite
Pretty Tough 2011
24. Video/DVD/Podcasts

Train with Olympians

25. Sports Tutorials 26. Teen Workouts 27. PodcastsIn Production
Pretty Tough 2011
28. A mash-up of fashion & action
PRETTY. TOUGH.
Pretty Tough 2011
29. Lifestyle
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Sport. Life. Style.
Pretty Tough 2011
30. Pretty Tough Girls

Live life to the fullest

31. Show strength & stamina 32. Out-run, out-dig, out-shred, out-last the competition 33. Are fun & fearless 34. Make things happen 35. Have a winning attitude 36. Love being a girlGirls Kick Grass
No one ever won by playing it safe
Pretty Tough 2011
37. Play hard.
Pretty Tough 2011
PLAY LIKE:
Serena Williams
Jennie Finch
Lindsey Vonn
Hope Solo
Alex Morgan
Maria Sharapova
Mia Hamm
Gretchen Bleiler
Candace Parker
Allyson Felix
Laila Ali
Jessica Mendoza
Brandi Chastain
Danica Patrick
Lisa Leslie
Annika Sorenstam
Maya Moore
Shawn Johnson
NastiaLiukin
Lolo Jones
Venus Williams
& many others.
Play like a girl.
38. Its not just about sports, its about
GIRL POWER.
Pretty Tough 2011
39. Community
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Passion. Power. Performance.
Pretty Tough 2011
40. PRETTYTOUGH TEAM
Surfers to softball players; setters to sweepers; ropers to riders

Brand Ambassadors

41. Pro Am Female Athletes 42. Street Team/Field Crew 43. Athlete Sponsorships 44. Bronze 45. Silver 46. Gold 47. Contributing Bloggers 48. Coaches/Mentors 49. Sporty Girls EverywherePretty Tough 2011
50. Sharing the Stoke
For a media-rich, multi-platform experience, Pretty Tough delivers.
Girlsrelate to the Pretty Tough mission and love to share their experience personally and via social networks.
A NEW GENERATION
A NEW PARADIGM
Pretty Tough 2011
51. WHATS NEXT?
exciting new products & opportunities
for girls who are fun & fearless. Who are risk takers & dream chasers.
The finish line is just the beginning
Pretty Tough 2011
52. Pretty Hot Licensing Opportunities

Accessories

53. Apparel 54. Bags 55. Bedding 56. Footwear 57. Gifts 58. Health & Beauty 59. Performance Wear 60. Social Expressions 61. Sporting Goods 62. Street WearPretty Tough 2011
63. Pretty Chic Brand Attributes
Daring & deliciously bold
with a sporty twist
Pretty Tough 2011
64. Pretty Awesome Messaging
Pretty Tough 2011
65. Pretty Tough 2011
Pretty Sweet (& Sassy)Design Elements
Pretty Cool
A little bit tough - a tad bit sweetheart and made of a lot more than sugar and spice.
Pretty Tough Girls are looking for
ACTION!
and have a WINNING attitude
71. ?
But waitTheres more!
20 million girls play sports
Pretty Tough 2011
72. Check out the possibilities

Estimated teen consumer spending market $175 billion a year

73. $200 billion estimated college student consumer spending market 74. 75% of all middle and high school students play sports 75. Womens sports is one of the major growth accelerators in the U.S. & internationally 76. 80% of female execs at Fortune 500 companies played sports when they were girlsPRETTY SMART
Pretty Tough 2011
77. PRETTY TOUGH
SPEAKS FOR ITSELF
Pretty Tough 2011
78. PRETTYTOUGH 2012
Its a whole new game
Pretty Tough 2011