Read time: 30 Minutes

Social Growth & Facebook Content Boosting Strategy ofIPL Tournament Official Sponsors

[April 2016]

Duration: April 9th to 19th, 2016Channels: Facebook, Twitter, Instagram

Brands Analyzed In This Report

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Contents

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Social Fan Base

Facebook Fans

Twitter Followers

Instagram Followers 1,567 6,878 78,928 N/A N/A 140 N/A 1,250 29,626

N/A: Denotes brand is not present on referred channel.

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Daily Audience Growth on Facebook

672 123 14,020 2,431 76 -18 52 15,519 1272

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Daily Audience Growth on Twitter

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Daily Audience Growth on Instagram

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Snapshot: Boosting on Facebook & The Outcome

8**Please note that no posts were boosted by Coca-Cola India and Vodafone India during this reporting period.

Overview I: Number of Posts

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5 0 1 5 2 1 1 0 314 2 33 90 6 20 6 2 819 2 34 95 8 21 7 2 11

Overview II: Engagements

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Facebook: Organic vs. Paid: Content Resonance

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Facebook: Organic vs. Paid: Advocacy & Conversation

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Facebook: Boosting Efficiency

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Facebook: Estimated Boosting Budget (USD)

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Refer to this slide to understand estimated boosting budget for respective brand in the given reporting period.

$1.7K

$0$522

$12.1K

$321$11 $120 $0

$689

Best Performing Posts: Overall

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9 April at 10 PM 14 April at 12:36 PM 12 April at 11:06 AM

Best Performing Posts: Promoted

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9 April at 10 AM 19 April at 10:50 PM 19 March at 06 PM

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Best Performing Posts: Organic

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11 April at 11:23 AM14 April at 12:36 PM 12 April at 11:06 AM

Boosting Overview: Vivo India

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19 April at 10:50 AM 8 April at10 AM

Best Performing Posts: Vivo India

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19 April at 10:50 AM 13 April at 10:44 AM19 April at 06 PM

Boosting Overview: Yes Bank

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18 April at 8:20 AM

Best Performing Posts: Yes Bank

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13 April at 08:20 AM16 April at 8:20 AM 18 April at 8:20 AM

Boosting Overview: Freecharge

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9 April at 10 AM 11 April at 11:44 AM

Best Performing Posts: Freecharge

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14 April at 12:36 PM 11 April at 10:49 AM09 April at 10 AM

Boosting Overview: Maruti Suzuki

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16 April at 5:30 PM 11 April at 06:30 AM

Post Deleted

Best Performing Posts: Maruti Suzuki

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16 April at 5: 30 PM 12 April at 12:24 PM14 April at 3:30 PM

Boosting Overview: CEAT

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Photo 80%

Video20%

31 March at 11:24 AM

Best Performing Posts: CEAT

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29 March at 10 AM 31 March at 11:24 AM14 April at 2:46 PM

Boosting Overview: Tata Sky

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8 April at 9:29 PM

Best Performing Posts: Tata Sky

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16 April at 8:30 PM 17 April at 6:51 AM8 April at 9:29 PM

Photo100%

Boosting Overview: Vodafone and Coca-Cola India

30**Please note that no posts were promoted by Coca-Cola India and Vodafone India during this reporting period.

Best Performing Posts: Coca-Cola India

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11 April 9:42 PM 11 April at 6:31 PM

Boosting Overview: Amazon India

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12 April at 11:06 AM 18 April at 3:05 PM

Best Performing Posts: Amazon India

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1 April at 07:03 PM 8 March at 2:13 PM12 April at 11:06 AM

Methodology, Use & Why PropheSee

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