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A brief analysis about the followers of the NBA superstars LeBron King James and Carmelo Anthony. By Sequaz Team.
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Followers Analytics Case
Tuesday, June 19, 12
FOLLOWERS 4.307.230
STATUSES 2550
JOINED 03/06/2009
FRIENDS 271
FOLLOWERS 1.990.703
STATUSES 1695
JOINED 05/25/2009
FRIENDS 250
FOLLOWERS 4.789.072
STATUSES 27068
JOINED 02/02/2009
FRIENDS 983
Twitter Statistics
Report date: 21/04/2012
Tuesday, June 19, 12
@NBA
@CarmeloAnthony
@NBA
@KingJames
Overlap
This report was based on 8.389.859 unique profiles.
Tuesday, June 19, 12
At least 559.939 followers has never tweeted and more than 700K did at most once. LeBron prefers to post statuses on Mondays and Sundays, specially at 3 am and 9 pm. The top words related to his profile are: @KingJames, Great and Thanks.
FOLLOWERS 4.307.230
STATUSES 2550
JOINED 03/06/2009
FRIENDS 271
Top 5 Followers
Know your Audience
Tuesday, June 19, 12
FOLLOWERS 1.990.703
STATUSES 1.695
JOINED 05/25/2009
FRIENDS 250
Top 5 Followers
Know your Audience
At least 218.977 followers has never tweeted and more than 500K tweeted at most ten times. Most of Carmelo’s statuses were on Fridays, specially between 23 pm and 2 am. The top w o r d s r e l a t e d t o h i s p r o fi l e a r e : @CarmeloAnthony and @DiegoCash, .
>
Tuesday, June 19, 12
FOLLOWERS 4.789.072
STATUSES 27.068
JOINED 02/02/2009
FRIENDS 983
Top 5 Followers
Know your Audience
36%More than 1,2 million followers has never tweeted and about 700K did that more than 1 year ago. Almost 2 million followers have tweeted at most once in “their life”. The top teams most often mentioned at @NBA were @nyknicks and @lakers.
Tuesday, June 19, 12
@KingJames and @CarmeloAnthony have1.233.293 followers in common and, with Sequaz, you can see who they are;
90.759 followers of @KingJames joined twitter in December 2011;
You can see who are your followers that are new on twitter ;
The @NBA profile has more than 1,5 Million followers that have at most ONE follower.
Other info
Tuesday, June 19, 12
The King !ns!Not only inside the court, LeBron James is also more representative at the virtual world.
His followers tweet more. He tweets more - Activity
His followers have more followers. He has more followers - Reach
And much more!
Tuesday, June 19, 12
SequazTuesday, June 19, 12
