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AN NCAA RECRUITING PLATFORM
This document and its contents are Confidential and Proprietary, Bownce LLC 2012
Execu&ve Summary
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§ Bownce, LLC is engaged in building products to increase u&lity for customers, users and adver&sers in the Sports/Athle&c Industry
§ 1st product launch is a recrui.ng pla?orm for NCAA Schools
§ Revenue is derived from subscrip.on and adver.sing sales
Company Overview
Funding
Management and Board
§ Ini.al funding through Founder and Friends & Family -‐ $50K
§ Closed Seed Round -‐ $500,000 § Seeking Series A -‐ $1.0M
§ World-‐class management team with experience in commercializa&on, opera&ons & start-‐ups
§ Average of 15 years experience in recrui&ng, college athle&cs, & deal-‐making; 19 years in high-‐growth start-‐ups
A Clear Issue
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NCAA Athletes NCAA Schools
§ NCAA guidelines are vague and constantly changing
§ Coaches have limited &me, money & resources to find talent
§ Schools Athle&c Departments are responsible for managing compliance
§ No uniform strategy for electronic communica&on
§ Live under constantly changing rules § Want to engage with Coaches § Hard &me in choosing right school § Like to standout to peers and Coaches
ISSUES
STRATEGY § Create one common communica&ons pla?orm – addresses compliance issues and provides u&lity to Schools, Athletes, and Adver&sers
§ Through men’s basketball launch, quickly penetrate >70% of market by 2016 § Use penetra&on to upsell other sports programs § All products sold under an annual license fee to Schools while free to Athletes § Standard Ad model with ability to develop premium programs
Bownce’s Strategy
NCAA Market Breakdown
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Division I Division II Division III
Number of Schools 347 281 439
Number of Athletes
147,669 93,790 178,441
Total Annual Revenue by Division
$5.6B $424M $318M
Product Roadmap
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Product Product A -‐ Current Launch
Major Sports Product B -‐ launch aSer 2014
All other Sports Product C – launch aSer 2015
Sports Program(s) Men’s Basketball Bundled Package (Basketball, Football, Soccer, Baseball, and Hockey)
Bundled Package (Total of 30 Sports )
Pricing/Year by Division:
Division I $5000.00 $20,000.00 $50,000.00
Division II $3000.00 $15,000.00 $35,000.00
Division III 1,500.00 $7,500.00 $20,000.00
Total Addressable Market by Division:
Division I $1,735,000.00 $6,940,000.00 $17,350,000.00
Division II $843,000.00 $4,215,000.00 $9,835,000.00
Division III $658,500.00 $3,292,500.00 $8,780,000.00
Product Roll-‐Out
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§ Launch in Men’s Basketball -‐ Completed
§ Get endorsed by NCAA – Completed
§ Create awareness campaign -‐ Completed
§ Seed database with H.S. athletes -‐ Completed
§ Promote to coaches -‐ Completed
§ Sell to School -‐ ac&ve
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NCAA Schools
ROLL-‐OUT STRATEGY
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NCAA Athletes
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Pivot
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USER TYPES
OLD NEW
Student Athletes Student Athletes
College Coaches College Coaches
Tournaments/Camps Pro Teams
HS & Club Teams Scouts (Contribute Content)
Brands
• Content Based • Aggregate Scou&ng Data (NCAA Approval) • Pared Down Profile & Modified User Types • Immediate Interna&onal Presence • Professional & Brand Subscrip&ons
Pivot
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CONTENT
OLD NEW
Provided by profile owner Gathered by Bownce
Analysis by Scouts
Provided by profile owner
Interna&onal Submissions
SUBSCRIBERS
OLD NEW
College Coaches/Programs College Coaches/Programs
Professional Teams
Brands
An Experienced Team
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Mandisa Turner Watkins – Founder & CEO • 10 years in Finance • Former Div. I scholar Athlete • MS E.E. & MBA
Kyoko Kaneda – Sr. Technology Consultant • Seven years in IT and Project Management • V.P. of Nexops a bou&que web design and development firm
• BS. Harvard Bioengineering
Tim Reese-‐ Advisor & Coach • Twenty years experience as a serial entrepreneur in IT & healthcare
• Co-‐founder of Forge Intellectual Capital
Screen Shots – Bownce Site
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Exhibit 1. – Home Page The Home page will focus on delivering original content
Exhibit 2. – Profile Page: Features shown here are Unique Branding and Messaging, Compliance, and Video
Exhibit 3. – Compliance Report Reports are generated on demand or scheduled
Strategic Trac&on
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• Beta tested: 8 Schools
• Develop Site
• 17 Division I Schools
• 2,700 High School Athletes
• NCAA Approved
• 764 Schools • 27,000 High School Athletes
• $5.7M Rev • $629K Income
Upsell to Market: • Launch Product B
• Launch Product C
Completed Current Future
Beta Pilot Revenue Expansion
2010 - 2011 Jan. 2012 – Sep. 2012 Oct. 2012 – Dec. 2016 After 2014
Use of Proceeds
• Tech Development • Salaries/Honorariums • Marke&ng and Promo&on • Consul&ng • G&A
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Financial Projec&ons
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Q1 2014 Q2 2014 Q3 2014 Q4 2014 Q1 2015 Q2 2015 Q3 2015
Revenues $0 $84,500 $574,500 $494,500 $516,000 $548,500 $606,500
COGS $50,000 $150,000 $105,000 $15,000 $2,500 $2,500
Marke.ng & Sales $75,000 $75,000 $75,000 $75,000 $75,000 $75,000 General & Administra.on $15,456 $350,954 $463,906 $355,555 $369,258 $364,258 $339,258
EBITDA ($15,456) ($491,454) ($69,389) $48,943 $69,239 $153,739 $667,739
Cash On Hand ($15,456) $493,088 $423,698 $472,642 $541,882 $692,622 $1,363,362
Equity Investment $500,000 $500,000
Exit Strategy • There have been two successful exits for a company like Bownce in the
market: – beRecruited (acquired by the Raine Group for between $17-‐22M aner VC raise
of $1.6M) – Maxpreps (acquired by CBS Sports for $32M)
• Acquisi&on by pla?orm company: – Fox Sports – CBS – RVS Ventures
• Acquisi&on by strategic partner: – Nike – Adidas – Under Armour – Private Equity
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Thank You
For more informa&on, please contact:
Mandisa Turner Watkins CEO
[email protected] 718.809.5788
