Sport 2.0Farewell to an eraGijsbregt Brouwer

Gijsbregt BrouwerSport 2.0

www.brightguys.nl

Sport 2.0Improving sports thru internet &

mobile

Sponsoring 0.0Maecenate

Sponsoring 1.0Signage boarding

Sponsoring 1.5Hospitality

Crisis SponsoringSales driven

Sponsor and/or media Sponsee

Association

Means

Agreement

Sponsoring 1.0

Sponsorand/or media Sponsee consumer fan

platform

• Interaction• Value creation• Continuous experience

Sponsoring 2.0

Sport = experience

Deepen:• Mobile• Smart stadium• Digital signage

Lengthen:• Communities• Games• Planning• Blogs• Registration

Broaden:• Communities• More content• Sport date/meet

Experience 1.0:• No mobile• No web 2.0• Not personal• No context

Build lasting Build lasting platformsplatforms

Twitter.com/gijsbregt

Linkedin.com/in/gijsbregt

Slideshare.net/gijsbregt

Delicious.com/gijsbregt

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