Sport Magazine Media Pack

SPORT REJUVENATED

Source: ABC Jun – Dec 09/You Gov

Key audiencesABC1 profile 87% Male profile 75% 20-45 profile 85%

Average Income £44k+

ABC

306,435

Source: ABC Dec 09/You Gov

A UNIQUE OPPORTUNITY

• Unique readership– 71% do no read traditional men’s mags

– 32% do not read another newspaper

• Relevant editorial

• High production value

• Weekly targeted distribution– Every Friday morning, hitting consumers before

the weekend– Unique VIP network as well as commuters

• Over 150 London tube/rail stations

• Over 900 Gyms & sports/health clubs

• Over 130 office blocks including major banks, law firms and HQs

• Ad friendly re design

Source: Sport Magazine Readership Survey

THE MARKET

51

3,1

48

30

6,4

35

25

0,5

77

23

1,2

35

17

6,8

35

12

0,0

57

10

2,0

43

95

,69

5

71

,25

1

68

,03

7

59

,16

0

ShortList Sport MensHealth

FHM Nuts GQ Zoo Stuff Loaded MensFitness

Esquire

(Circ

ulat

ion/

dist

ribut

ion)

Source: ABC

Men’s Magazine’s Circulation/Distribution

UK’S 2ND BIGGEST MEN’S MAGAZINE

12th March - Cheltenham/Formula 1season

9th April - US masters

16th April - Technology in Sport

23rd April - London Marathon

7th May - Final Weekend of Premier League

14th May - FA Cup Final

21st May - Champions League Final

4th – 11th June World Cup issues

17th Sept - Autumn/Winter Fashion special

1st October - Ryder Cup special

12th Nov - Winter Sports Special

19th Nov - Fragrance special

SET PIECE SPECIALS

ADVERTISING FORMATS

CoversCovers

SponsorshipsSponsorships

TacticalTactical

DistributionDistributionDouble page spreadsDouble page spreads

SamplingSampling

Branded contentBranded content

Creative shapesCreative shapes

GatefoldGatefold

4 page Coverwrap

2 Page Coverwrap

Available on high gloss

Multi covers available

Front Cover Footer

Cover Corner

COVERS

SPONSORSHIPS

Sponsorship strips

Football sponsorship

BRANDED CONTENT

Branded Content Advertorials

TACTICAL

Contents Strip

Contents Ownership

Highly Tactical Ad Placement

DISTRIBUTION

Branded Hand Distribution on 250 hand distributers

Product sampling. Up to 150,000 products on one day

Tip on sample

Liquitouch fragrances

Scent Strips

SAMPLING

GATEFOLDS

Gatefolds

6 to 8 pages

Minimum 115gsm

CREATIVE SHAPES

U shaped ads (can be integrated) L Shaped ads(& integrated advertorials)

Bookends (can be integrated)

DOUBLE PAGE SPREADS

Half Page DPS

Double Page Spread