Taking the mountain to the people

Ian Warby@CTC_MTB

What’s our context?

Product

PeopleFunds

What

Where

When

Who

How

The Power of Potential

•Economic Impact (2009)•Expenditure £119m p.a.•3,470 jobs•Gross Value Add (GVA) £68m p.a.

•Potential growth in next 5 years = 35%

Scottish Enterprise Economic Survey Results

• Day & staying cyclists spend

£81.2 + £129.2m in South West

• Current demand 4m - 8m trips per year

• Great potential for growth

Visit Cornwall Economic Survey Results

CYCLINGTransport

Planning

Health

Sport &recreation

Environment

Education

Decongestion

Road Safety

Air quality

Climate change

Accessibility

School Travel

PE/School Sport Sustainable Communities

Growth areas

Countryside

Tourism

Sport

Physical Activity

Public Health

Access to health care

Government Policy Areas & Cycling

Reasons for funding

• Countryside – rural isolation – inclusivity of access – economic development

• Sport – physical inactivity

• Recreation – packaged & managed risk

• Health – obesity and wellbeing

• Climate change – UK holidays

• Social inclusion – transport & health inequality – crime reduction – countryside use

Including:Scottish CyclingForestry Commission ScotlandScottish Natural HeritageNHS ScotlandCTCVisitScotlandEventScotlandCycling ScotlandScottish EnterpriseHighlands & Islands EnterpriseIMBA

Developing Mountain Biking in Scotland Consortium

Including:Forestry Commission Sport EnglandSouth West TourismCTCSouth West Woodland Renaissance British CyclingSouth West Lakes TrustDevon County CouncilActive DevonNational TrustBristol City CouncilIMBA

1SW Development Consortium

Core Project Objectives

• Tourism and Economic development– To increase mountain biking visitor numbers. (DMTBinS set the ambitious target of a 50% over the next 5 years )

• Inshore Activities– Something to do inland that takes advantage of the visitor to the area. Targeting Purists through to Accidentals (1SW)

• Increased participation– To increase participation in mountain biking by 25% over the same period (DMTBinS)

“If you build it they will come”

Headline Project Outputs

1SWCreating hub sites with partnersMapping existing off-road trails Creation of family cycling sites (South West Lakes)Promotion through new media – Website, Twitter etc.

DMTBinSCreating Regional Clusters Creating route maps and local informationDevelopment of guidance aimed at business, clubs and individualsPromotion through new media – Website, Twitter ect

Essentials

Accessible?Local - Urban Well publicised – Keep it simpleRegular - 30 minutes a day?Reached by public transportHired and borrowed bikesProgressiveTraining opportunitiesAt the holiday venue or easily accessibleAccessible by minority groupsPackaged Carbon neutral, sustainable

• Active, all ages, all abilities, fun and engaging

• More money retained in the local/Island economy

• Create Assets for the Community

• Creating engaging communities (Clubs & Groups)

• Promoting Local Communities

• Building local businesses and job creation

• Healthier, wealthier and greener

VisionKeep It Simple

Ian WarbySenior Support Officer – CTC MTB

E-mail: ian.warby@ctc.org.ukOffice: 01483 238335Mobile: 07776 203803

www.ctc.org.uk/mtb

Thank You