Sprinkles Cupcakes

“A deliciously sophisticated update on an American classic”

Presented by Camp Six on April 23, 2009

THE PROBLEM• Primary: Managing Customer Traffic Flow

• Crowding by the entrance

• Inefficient order, pay, pickup system

• Secondary: Poor visibility for merchandise and non-cupcake items

Tina’s Trial #1

Take 1: The Current Set-Up

I need a map to navigate this place!

THE SOLUTION Re-vamped store layout

Merchandise displayed along front counter

All-in-one order, pay, pickup station

Additional indoor seating

Cupcake Conveyer Belt

Transparent door

Pull tab order system during high volume times

Tina’s Trial #2

Take 2: The Improved Set-Up

This layout is FABULOUS!!!!!!!

Questions?