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TOP 10 MOST SOCIALLYMARKETABLE TENNIS ATHLETES
TOP 10 MOST SOCIALLY MARKETABLE ATHLETESImage Copyright: http://www.123rf.com/profile_zhukovsky’>zhukovsky / 123RF Stock Photo
KEI NISHIKORI : Japan
DIGITAL INDEX RANK
Social mentions: 10thTwitter followers: 11th Facebook page likes: 10thInstagram followers: 19thInternational reach: 11thPositive sentiment: 2nd Social fan following: 12th
Nearly 1 million fans (Instagram, Facebook, Twitter)
+
10
TOP 10 MOST SOCIALLY MARKETABLE ATHLETESImage Copyright: http://www.123rf.com/profile_zhukovsky’>zhukovsky / 123RF Stock Photo
CAROLINE WOZNIACKI : Denmark
DIGITAL INDEX RANK
Social mentions: 13thTwitter followers: 7th Facebook page likes: 8thInstagram followers: 6thInternational reach: 10thPositive sentiment: 5th Social fan following: 8th
2.5 million fans (Instagram, Facebook, Twitter)
9
+
TOP 10 MOST SOCIALLY MARKETABLE ATHLETESImage Copyright: http://www.123rf.com/profile_zhukovsky’>zhukovsky / 123RF Stock Photo
ANA IVANOVIC : Serbia
DIGITAL INDEX RANK
Social mentions: 9thTwitter followers: 9th Facebook page likes: 6thInstagram followers: 14thInternational reach: 8thPositive sentiment: 10th Social fan following: 7th
3.8+ million fans (Instagram, Facebook, Twitter)
8
+
TOP 10 MOST SOCIALLY MARKETABLE ATHLETESImage Copyright: http://www.123rf.com/profile_zhukovsky’>zhukovsky / 123RF Stock Photo
STAN WAWRINKA : Switzerland
DIGITAL INDEX RANK
Social mentions: 4thTwitter followers: 10th Facebook page likes: 11thInstagram followers: 9thInternational reach: 5thPositive sentiment: 3rd Social fan following: 10th
1 million+ fans (Instagram, Facebook, Twitter)
7
+
TOP 10 MOST SOCIALLY MARKETABLE ATHLETESImage Copyright: http://www.123rf.com/profile_zhukovsky’>zhukovsky / 123RF Stock Photo
MARIA SHARAPOVA : Russia
DIGITAL INDEX RANK
Social mentions: 8thTwitter followers: 6th Facebook page likes: 3rdInstagram followers: 5thInternational reach: 7thPositive sentiment: 17th Social fan following: 3rd
16 million+ fans (Instagram, Facebook, Twitter)
6
+
TOP 10 MOST SOCIALLY MARKETABLE ATHLETESImage Copyright: http://www.123rf.com/profile_zhukovsky’>zhukovsky / 123RF Stock Photo
ANDY MURRAY : Great Britain
DIGITAL INDEX RANK
Social mentions: 5thTwitter followers: 4th Facebook page likes: 5thInstagram followers: 7thInternational reach: 6thPositive sentiment: 13th Social fan following: 6th
6 million+ fans (Instagram, Facebook, Twitter)
5
+
TOP 10 MOST SOCIALLY MARKETABLE ATHLETESImage Copyright: http://www.123rf.com/profile_zhukovsky’>zhukovsky / 123RF Stock Photo
ROGER FEDERER : Switerzland
DIGITAL INDEX RANK
Social mentions: 6thTwitter followers: 5th Facebook page likes: 2ndInstagram followers: 3rdInternational reach: 4thPositive sentiment: 12th Social fan following: 2nd
17 million+ fans (Instagram, Facebook, Twitter)
4
+
TOP 10 MOST SOCIALLY MARKETABLE ATHLETESImage Copyright: http://www.123rf.com/profile_zhukovsky’>zhukovsky / 123RF Stock Photo
RAFAEL NADAL : Spain
DIGITAL INDEX RANK
Social mentions: 3rdTwitter followers: 1st Facebook page likes: 1stInstagram followers: 8thInternational reach: 2ndPositive sentiment: 16th Social fan following: 1st
22 million+ fans (Instagram, Facebook, Twitter)
3
+
TOP 10 MOST SOCIALLY MARKETABLE ATHLETESImage Copyright: http://www.123rf.com/profile_zhukovsky’>zhukovsky / 123RF Stock Photo
SERENA WILLIAMS : United States
DIGITAL INDEX RANK
Social mentions: 2ndTwitter followers: 2ndFacebook page likes: 7thInstagram followers: 1stInternational reach: 3rdPositive sentiment: 8th Social fan following: 5th
8.7 million fans (Instagram, Facebook, Twitter)
2
+
TOP 10 MOST SOCIALLY MARKETABLE ATHLETESImage Copyright: http://www.123rf.com/profile_zhukovsky’>zhukovsky / 123RF Stock Photo
NOVAK DJOKOVIC : Serbia
DIGITAL INDEX RANK
Social mentions: 1stTwitter followers: 3rd Facebook page likes: 4thInstagram followers: 2ndInternational reach: 1stPositive sentiment: 4th Social fan following: 4th
10 million+ fans (Instagram, Facebook, Twitter)
1
+
WIMBLEDON 2015 - METHODOLOGY• Examining insights around the Wimbledon 2015
• Report based on social buzz captured from blogs, Facebook, G+, Reddit, Twitter, Dailymotion, Flickr, Instagram, Tumblr, VK, Disqus,
Foursquare, Metacafe, Wordpress, and YouTube. Social buzz is based off of aggregate total from May 2015 – June 2015
• Data from Adobe Marketing Cloud Solutions leveraged: Adobe Social
• Analysis based on:
• 5 million+ social mentions in data sample to date.
• Top 10 most marketable tennis athletes looks at top 20 ranked men and women players and calculates their social value based on social
mentions, Twitter followers, Facebook page likes, Instagram followers, international reach of buzz, positive sentiment of social mentions,
and total social fan following. Visit our website: adobe.ly/digitalindex
Read our blog:adobe.ly/digitalindex
Follow us: @adobeindex
Ask a question or make a suggestion: [email protected]
GLOSSARY
• International reach: amount of countries contributing to geo tagged social buzz
• Positive sentiment: Scale of buzz from 1-10. 10 being most positive, 1 being the least positive.
• Social fan following: total number of fans from Facebook, Twitter, and Instagram official pages
