Top Ten Teams Using Social Media

Right!By: Michael Harper

#1 Los Angeles Lakers

Facebook: 16,400,445 likesTwitter: 3,169,966 followers

Instagram: 742,883 followers

Los Angeles LakersThe Lakers are the biggest team right now in

social media. They have used almost all of the different social media tolls that are out there

and they use them really well. The results can be seen by seeing how many people they have following them on each one of their accounts. They regularly post and keep their fans up to

date on the team and events that are going to be taken place. Their accounts really bring the fans into the teams life and lets them see some

things that they would not see without social media.

#2 San Francisco Giants

Facebook: 1,697,472 likesTwitter: 436,891 followers

Instagram: 261,904 followers

Social Media Cafe

San Francisco GiantsThe Giants had a very big impact in last years

MLB playoffs with their social media accounts. They really took in to account the way that fans watch games and want to interat with the team

through the internet and social media. This season they were the first professional sports team to open what they call a “social media

cafe” at their ballpark for the fans. The Giants as a organization have really began to

understand the way that the sport is going and the way to get new fans in the future. That is

why they are number two on the list.

#3 Los Angeles Kings

Facebook: 361,790 likes

Twitter: 242,836 followers

Instagram: 78,752 followers

Los Angeles KingsThe Kings are a team playing a unlikely sport in Los Angeles. Teams in warmer climates like

Florida and LA have a hard time getting people to their games because hockey is a winter

sport. The kings have taken it upon themselves to use tools such as Twitter and Facebook to bring more fans in and get their teams brand

out there. They realized that they are competing with other huge team in their market

like the Los Angeles lakers and Los Angeles Dodgers so they need to use these free tools efficiently. During last years playoff run they were one of the best teams with their social media accounts. They used it very well and even poked fun at some other teams and

celebrities. That is why they are number three on the list.

#4 Manchester City Football ClubFacebook: 5,611,627

likesTwitter: 952,830

followersInstagram: 63,789

followers

Manchester City Football Club

In Europe soccer is a huge sport and a very big market to get into. Manchester City brings their

fans inside their world through social media. They have a very large fan following and it

shows on their accounts. They keep on top of the changing social media tools and regularly

communicate with their fans all over the world. They use the free sites to communicate with

fans in different countries and update them on the games and the team. That is why they are

number four on the list.

#5 Boston Celtics

Facebook: 6,933,228 likes

Twitter: 1,135,719 followers

Instagram: 443,037 followers

Boston CelticsThe Boston Celtics are known for their social media accounts. They use them all really well but the best one is their Instagram account. They were one of the first teams to get an Instagram account and are one of the best

professional teams using it today. They use it to bring their fans into their players lives and the pre and post game activites that go on. During

the season they are using it the most of any team and they connect it between their other

accounts as well. For a team that does not have world wide status like the Lakers they have a lot of followers on their accounts. This is why they

are number five on the list.

#6 Miami HeatFacebook: 8,401,855 likes

Twitter: 1,542,469 followers

Instagram:728,889 followers

Miami HeatThe Heat have grown in popularity in the last couple years and it has to do with their social

media. They have used their social media accounts very well and stayed on top of many trends that are happening. They connect all of their big star players to the teams account and their fan base just keeps getting bigger. They hold a lot of different contests on their Twitter pages for their fans and really stay on top of them. When the trend of “The Harlem Shake” came out the Heat decided to make their own video and used their social media accounts to promote it. That is why they are number six on

the list.

#7 St. Louis CardinalsFacebook: 1,404,364

likesTwitter: 303,453

followersInstagram: 38,663

followers

St. Louis CardinalsMajor League Baseball teams already have big fan bases because it is Americans past time.

The St. Louis Cardinals take it to another level with how they show their appreciation to their fans. They use their social media tools to get many different messages to their fans. They

have a great following on all of their sites with over one million followers on Facebook. They

have some interesting events that they put out through Twitter and Facebook like their social media night. The Cardinals use Twitter a lot to get their information out to the fans and they

also connect their accounts together really well. This is why they are number seven on the list.

#8 New York GiantsFacebook: 2,671,657

likesTwitter: 461,602

followersInstagram: 24,544

followers

New York GiantsThe New York sports market is really

competitive with having two MLB teams, two NBA teams, three NHL teams, and two NFL

teams all in the area. The New York Giants do a really great job using their resources like their social media accounts to bring more attention to their team. They have many followers on

every site and stay up to date with their fans by providing them with regular information. They tweet many times during the day and even in the off season with not many teams do. They

are number eight on the list of teams.

#9 New Jersey DevilsFacebook: 334,970

likesTwitter: 142,145

followersInstagram:17,016

followers

New Jersey DevilsThe Devils were one of the first teams in

professional sports to open a digital command centre at their rink. They also won two awards for the use of their social media in 2011 from Bulldog Awards. The Devils being a team that

sometimes struggles to bring fans to the games had to find a different way to get their

messages to their fans. They use their social media very well and their followers are

beginning to grow over time. That is why they are number nine on the list.

#10 Toronto Blue JaysFacebook: 525,788

likesTwitter: 289,851

followersInstagram: 35,264

followers

#LoveThisTeam

Toronto Blue JaysThe Toronto Blue Jays are Canada’s on professional baseball ball team in the MLB. This means that they have a huge market that they can take advantage of. This past season I have

really noticed the organization focusing more on their social media and connecting with their

fans. They have started a new hashtag #LoveThisTeam that has taken off. They have

used it in all of the right ways and gained many more followers because of it. They use their

accounts very well by updating their fans on the team and give real time stats on their Twitter

account. They will have great success from their social media and that is why they are number

ten on the list.

SourcesTwitter:https://twitter.com/SFGiantshttps://twitter.com/LAKingshttps://twitter.com/MCFChttps://twitter.com/celtics

https://twitter.com/BlueJayshttps://twitter.com/Ca

rdinalshttps://twitter.com/Giants

https://twitter.com/NHLDevils

https://twitter.com/MiamiHEAT

Facebook:https://www.facebook.com/Giants

https://www.facebook.com/LAKingshttps://www.facebook.com/mcfcofficial

https://www.facebook.com/bostoncelticshttps://www.facebook.com/BlueJayshttps://www.facebook.com/Cardinals

https://www.facebook.com/newyorkgiantshttps://www.facebook.com/NewJerseyDevils

https://www.facebook.com/MiamiHeat

Instagram:http://instagram.com/sfgiantshttp://instagram.com/lakingsh

ockeyhttp://instagram.com/mcfcoff

icialhttp://instagram.com/celtics

http://instagram.com/bluejayshttp://instagram.com/cardinals

http://instagram.com/giantsfootballhttp://instagram.com/nhldevils

http://instagram.com/miamiheat

Other Sources:

•2013 Social Media Icon Awards: Best Social Media Team | PR NewsPR News. (n.d.). PR News - PR, Public Relations, Media Relations, Communications, Marketing, PR Jobs and PR Industry Events and NewsPR News | For Smart Communicators. Retrieved June 23, 2013, from http://www.prnewsonline.com/free/2013/04/17/2013-social-media-icon-awards-best-social-media-team/

•Laird, S. (n.d.). How the L.A. Kings Are Redefining Sports Social Media. Mashable. Retrieved June 23, 2013, from http://mashable.com/2012/05/30/kings-social-media/

•Pro sports teams building championship social media campaigns | Mainstreethost Search Marketing blog. (n.d.). Mainstreethost Blog | Covering SEO, Inbound Marketing, Social Media, Content Marketing & More. Retrieved June 23, 2013, from http://blog.mainstreethost.com/if-pro-sports-teams-were-consumer-brands-on-social-media#.UcYIABYmzS9 •the score. (n.d.). the score. Retrieved June 22, 2013, from www.thescore.ie/san-francisco-giants-open-a-social-media-cafe-whatever-that-is-956264-Jun2013/