CONVENTIONS

WHAT ARE THEY?

EXPECTAT IONS

PERSONAL EXPERIENCE

SURVIVAL OF THE F ITTEST

#FOWADUB, #FOWADUBLIN

COMMON LANGUAGE

BENEF ITS

REDUCED FR ICT ION

REDUCED LEARNING CURVE

INCREASED EASE IN DES IGN

PROBLEMS

RESTRICTS INNOVATION

LAZY

LOCAL MAXIMA

DECREASED MARKETABIL ITY

OPPORTUNIT IES

COMMERCIAL WINS

CHANGE THE WORLD

WEB CONVENTIONS

LAYOUT

SIGNUP

COPY

HOME SCREEN

PAGE-BASED

BRANDING

WHAT’S THE PROBLEM?

UNREMARKABLE

THE WRONG CONVENTIONS

BREAKING CONVENTIONS

WHEN TO BREAK?

OBSOLETE

GAME IS CHANGING

CONNECT IVITY

CPU POWER

BROWSER TECH

OMNIPRESENT WEB

MICS / CAMERAS

WEB POPULATION

TRUST

SERVER TECH

APIS

LOCATION AWARE

WHAT TO QUEST ION?

LAYOUT

SIGNUPS

TRY BEFORE YOU BUY

COPY

HOME SCREEN

PAGE BASED

BRANDING

STOP THE SELL

STOP THE SELL

Keynote Welcome to Keynote

THE FUTURE

WHAT DO WE KNOW?

THANKS

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