Message from Prince Harry

“The vision behind Walking With The Wounded – to reintegrate wounded servicemen and women successfully back into civilian life - recognises the unquenchable spirit and drive of those young people. It aims to harness their determination and energy, whilst adjusting their mindset to face the numerous challenges that lie ahead. The adventures exemplify the tenacity and remarkable courage of those who serve in uniform” remarkable courage of those who serve in uniform”

Walking With The Wounded The Charity

Finding long term employment is one of the biggest challenges facing wounded servicemen and women hoping to lead a normal life after severe injury. Walking With The Wounded is a UK based charity which funds the re-training and re-education of injured service personnel. We stage extreme expeditions to highlight the extraordinary determination and courage of these inspirational people. Through extensive media coverage, primetime television documentaries, lectures and books, we are able to raise awareness, and therefore funds that make real, tangible differences to the lives of the wounded. None of this would be possible however, without the corporate support that help make our expeditions happen. We would like to invite you to consider our next, and most ambitious expedition yet…

Walking With The Wounded The Challenge The Allied South Pole Challenge is

expected to be one of the most high-profile expeditions of modern times. Walking With The Wounded has been keen to work with the American, Canadian, Australian and British Armed Forces to develop a unique fundraising challenge. In December 2013, three teams of wounded service personnel will set out to race to the South Pole.

• A British team • An American team• A Commonwealth team (Aus/Canada)

The Allied South Pole Challenge aims to demonstrate the close bond between the participating countries both on and off the battlefield; in rehabilitation and recovery. Each team will be led by a globally-recognised media personality as well as an experienced polar guide. Inge Solheim, who lead the North Pole team to success in 2011, will be our Head Guide, with Eric Philips and Conrad Dickinson. Between them they bring over 60 years of expedition and guiding experience.

Walking With The Wounded Global Reach

A truly unique global communications platform delivering a lasting media legacy. The Allied South Pole Challenge will be a global news event. The race will be followed by millions of people globally through national and international broadcast, online and print outlets. Our 2011 North Pole expedition delivered an audited £25m ($39m) AVE coverage in the UK and an estimated £100m+ ($155m+) AVE worldwide. The Allied South Pole Challenge will achieve well in excess of these figures. A global television deal is currently being finalised which will guarantee a primetime slot on a national station in each of the participating countries. Iconic images will be created and unique stories will be told. Be a part of this legacy.

The Allied South Pole Expedition Our Global Partners

Soldier On, Australia Soldier On unites and supports the Australian physically and psychologically wounded. It gives those who have served the country the dignity they deserve and the chance to do and be whatever they choose through providing access to inspirational activities, supporting rehabilitation and providing opportunities that empower individuals.

Soldier On, Canada Soldier On was founded in 2006 with the aim of providing resources and opportunities for serving and retired Canadian Forces personnel with permanent or chronic physical or mental health injury or illness, promoting participation in physical, recreational or sporting activities. It supports these personnel in increasing their independence, in developing new skills, in achieving goals and new life opportunities.

Soldiers to Summits, US Soldiers to Summits (S2S) empowers veterans to overcome barriers and reclaim their lives. Mountains serve as both a metaphor and a training ground for wounded veterans as they stretch goals, build world-class teams, innovate through adversity and step up to lead and serve others. Integrated with the rehab process, S2S helps soldiers restructure how they approach their past and future.

illness, promotingincreasing their

Walking With The Wounded Guiding Principals

We run world class expeditions that tell inspirational stories. Walking With The Wounded expeditions:

• use world class training partners, adventure guides and

logistics experts

• conduct thorough selection processes to ensure all team

participants are medically fit for each challenge

• encourage innovation in mobility technology

• run thorough training programmes to enhance the fitness

and technical skills of each wounded team member

• put safety first – over and above achieving the end goal

• expertly manage the needs of media, sponsors and partners

Our expeditions have included…

North Pole Expedition Partners

North Pole The Expedition Team

Edward Parker CO - FOUNDER

Captain Guy Disney LIGHT DRAGOONS Amputated Left Leg

Sergeant Steve Young WELSH GUARDS Broken Back

Private Jaco Van Gass PARACHUTE REGIMENT Amputated Left Arm

Captain Martin Hewitt PARACHUTE REGIMENT Paralysed Right Arm

Simon Daglish CO - FOUNDER

North Pole A Royal Team Member

Prince Harry joined the expedition on the ice for 10 days. He was involved in the fundraising concept from the outset and became an integral member of the team. Prince Harry continues to be an involved supporter of the Charity and our expeditions.

North Pole Harry’s Arctic Heroes

The BBC documentary ‘Harry’s Arctic Heroes’ was watched by over 10 million people in the UK alone.

Narrated by John Hurt, with original music composed by Hans Zimmer’s Los Angeles studio, the BBC

documentary aired as 2 x 1 hour programmes. ‘Harry’s Arctic Heroes’ was also shown in the

following countries to a further 60 million viewers:

North Pole In Their Own Words

The experiences of the North Pole team were compiled into a novel by author Mark McCrum. The book sold over 22,000 copies in over 10 countries. It was featured on over 40 online book stores including Amazon, WHSmith, Waterstones and Sainsbury’s Entertainment.

April 16, 2011 The team reached the North Pole

5 days ahead of schedule

Mount Everest Expedition Partners

Mount Everest The Expedition Team

Private Karl Hinett THE STAFFORDSHIRE REGIMENT

Severe Burns

Captain David Wiseman THE YORKSHIRE REGEMENT

Gunshot Wound To Chest

Private Jaco Van Gass PARACHUTE REGIMENT

Amputated Left Arm

Captain Martin Hewitt PARACHUTE REGIMENT

Paralysed Right Arm

Captain Francis Atkinson MEDICAL OFFICER

Gunshot Wound & Nerve Damage

Henry Chaplin MENTOR

Mount Everest A Royal Supporter

As patron of the Everest expedition, Prince Harry joined the Team’s training sessions and launched the

expedition at BAFTA. Prince Harry continues to be an involved supporter of the Charity and our expeditions.

Mount Everest Return On Investment

The Mount Everest 2012 expedition has received over £15m’s (Advertising Value Equivalent) worth of coverage in the UK to date with an OTS (Opportunity To See) of an estimated 75 million people. A 90 minute documentary will be aired in August 2012, which will subsequently be shown globally.

The Allied South Pole Expedition Expedition Outline

The South Pole 2013 - our largest expedition undertaking to date. Three teams comprised of wounded ex-servicemen and women will embark upon the expedition in November & December 2013, racing to the South Pole.

The expedition time line is as follows: Final Selection & Cold Training March 2013 Team Training March-October 2013 Official Press Launch UK 19 April 2013 Fundraiser UK 30 May 2013 Final Cold Training September 2013 Deploy to Antarctic November 2013 Race Starts November 2013 Race Ends December 2013 Arrive UK, US, Aus December 2013 Ongoing sponsor/media activation January -June 2013 Documentary Spring 2014

Sponsor engagement and activation throughout… Sponsor engagement and activation throughout…

The Allied South Pole Expedition Guaranteed Global Reach

Documentary ITV has commissioned a 3 x 1 hour series. Global TV partners will be engaged ensuring a guaranteed global viewing audience. A US TV partner will be engaged. Global TV sales are guaranteed.

TV / News BBC, ITV, Sky News, ABC, NBC, Fox, PA and CNN already have coverage. TV crews will be invited to join the teams. Media assets will be sent from the Plateau by the Expedition communications team daily. The Media will accompany the expedition team and have access to them before race departure. This will guarantee widespread print media coverage, globally. Media assets from the Plateau can be tailored to suit Sponsor needs and broadcast via the South Pole 2013 website.

Book WWTW signed a book deal with Little, Brown for the North Pole Expedition which sold over 22,000 copies. A similar book will be planned for the South Pole expedition.

Our Official Communications Partner, Arqiva, ensures that with state of the art communications equipment and vast bandwidth capabilities, we will be able to deliver the best ever quality assets from Antarctica. For our sponsors this ensures timely, high quality images, making activation more powerful and effective. It also means that WWTW will be able to tell the story of the Expedition in a more engaging way, ensuring a larger global audience. We hope our South Pole Allied Challenge will be the first to ‘beam’ live footage from the Pole to our partners, globally. Arqiva is expert in communications infrastructure and media services and is at the forefront of network solutions. It provides much of the infrastructure behind TV, radio, satellite and wireless communications and customers include broadcasters such as the BBC, ITV, BSkyB, independent radio groups, major telecom providers including the UK's five mobile operators, and the emergency services.

Telling The Story, Reaching the World Unparalleled Communications Capabilities

The Allied South Pole Expedition A Global Following

The South Pole 2013 will capitalise on the massive social media audience. Facebook & Twitter The South Pole expedition will be exposed to over 2.2 million Fans and Friends of Fans through the WWTW Facebook page via updates, photos and dedicated apps. The WWTW Twitter audience is highly engaged and receptive. 49% retweet volume. The expedition will build upon an audience reach of 57,000 and exposure to over 200,000 impressions. Social Media activation will be enhanced through our partnering charities in the US, Australia, New Zealand and Canada

Newsletters WWTW will activate coverage through frequent online and hardcopy Newsletters reaching globally.

Expedition Website A stand alone website will be built for the expedition. This will tell the story of the individuals involved and the expedition, and champion our supporters. story of the individuals involved and the expedition, and champion

The Allied South Pole Expedition Media Driven Traffic

Media events for our expeditions generate massive spikes in online traffic. Walking With The Wounded documentaries and media launches show increases in website traffic of roughly 500%. The South Pole Expedition will expand on previous media timetables to increase web traffic and sponsor exposure.

The Allied South Pole Expedition Activation

Your brand will partner with ours and will be visible on expedition assets. Your Brand On expedition website and through marketing material. On branded expedition and training kit. At expedition events and press launches. On all media activation, press releases.

Content Activation Packaged video, imagery and news content for your corporate website or intranet throughout the campaign and from the ice. A publicity shot at The South Pole. Bespoke content created just for your brand or company.

Access to Wounded Team Members Sponsors will have access to the inspirational team members for both internal and external purposes. Motivational talk(s) by team member(s) upon return. by team member(s) upon return.

The Allied South Pole Expedition Activation

18 months of brand exposure, partnership and involvement. VIP Access Sponsors will have access to departure event(s), media receptions and expedition lectures.

Advertising, On-Pack & Promotions Use of expedition brand in above-the-line advertising and marketing campaigns. On-pack or product promotions.

Public Relations & Media Inclusion in outgoing press-releases Photo-opportunities based around the team’s preparations over the

course of the year

Expedition Clothing Custom branded clothing for staff

The Allied South Pole Expedition Innovative Activation

Extraordinary ideas for an extraordinary expedition. Looking for unique and creative ways to optimise your sponsorship? Orange Peel can help develop unique and creative campaigns and activations to enhance your exposure.

The Allied South Pole Expedition Internal & External Communications

“All our management and staff really rallied behind the cause. It became an exciting collective goal to raise as much as we could for the expedition.” Caroline O’Donnell Artemis Investment Management North Pole 2011 Partner

“We were proud to align our brand with these ‘pioneering spirits’. Their story drove our hugely successful poster campaign and generated massive amounts of positive exposure” Annabelle Clarke Glenfiddich Brand Manager Everest 2012 Partner

The Allied South Pole Expedition Partnership Options

The South Pole 2013 expedition has the following partner options:

TITLE EXPEDITION PARTNER

TEAM PARTNER

TEAM PARTNER

TEAM PARTNER

INDIVIDUAL SPONSORS x 12

OFFICIAL SUPPLIERS

With a Title Sponsor Title GBP £600,000 Team GBP £250,000 (1 per team) Individual GBP £50,000 (4 per team) Without a Title Sponsor Team GBP £450,000 (1 per team) Individual GBP £50,000 (4 per team) Sponsorship can be paid over an agreed period of time. A proportion of sponsorship (approximately 15%) is susceptible to VAT under tax legislation in England and Wales as it is considered as marketing collateral.

The Allied South Pole Expedition Partnership Options

The Allied South Pole Expedition Partnership Options

Title Partner Title rights to The South Pole 2013 expedition. Title rights across all media assets, communications collateral, expedition clothing and equipment, event marketing, etc. Will work in partnership with expedition PR team to maximise activation and sponsor benefit.

Benefit from estimated AVE of £50,000,000 + ($77m+)

Cost: £600,000 (ca. $928,000)

Commercial rights to images and videos of expedition and team members

The Allied South Pole Expedition Partnership Options

Team Partner Naming rights to one of the three teams. Prominent branding on team clothing and equipment. Access to the team members before and after the expedition for internal and external communications. Focused PR activation – a bespoke campaign will be discussed between the expedition PR Team and your own PR Team. Benefit from estimated AVE of £25,000,000 + ($39m +) All benefits of individual sponsors / official suppliers.

Team Partner cost £450,000/$695,000 (with no title partner) £250,000/$386,000 (with title partner)

The Allied South Pole Expedition Partnership Options

Individual Sponsor Branding on sleeve of one wounded team member Access to team member before and after expedition for internal and external communications and events Dedicated PR activation during expedition. Dedicated images of your brand at South Pole with Individual team member. Benefit from estimated AVE of £1,5000,000+ ($2.3m+) Individual Sponsorship £50,000 (ca. $77,000)

Join us, and be a part of the largest and most high profile modern day South Pole expedition…

The Allied South Pole Expedition Contact

For more information on the South Pole 2013 please contact: Gary Thoulouis +34 617 229 454 gary.thoulouis@orangepeelpr.com

www.orangepeelpr.com

Walking With The Wounded˜ Stody Hall Barns Stody,˜ Melton Constable Norfolk˜ NR24 2ED Charity Number 1133558