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The top documents tagged [advertising execution]
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© 2009 South-Western, Cengage LearningMARKETING 1 Chapter 16 BE CREATIVE WITH ADVERTISING 16-1What Is Advertising? 16-2Advertising Planning 16-3Advertising
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Chapter Seven 7-1. The systematic process of recording patterns of occurrences or behaviors without normally communicating with the people involved. The
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PEDRO COELHOSO MARKETING. linguistics aspects of brands Phonetic devices Coca Cola, Omo, Tic Tac, Chevy (for Chevrolet), Dash… Orthographic devices Kool-Aid,
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