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The top documents tagged [cocreator of value]
Marketing
Collaborative innovation: can consumers really be creative?
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Lean Service Design Trilogy
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S-D Logic The Service-Dominant Logic of Marketing Presented By:Presented To: Robert F. LuschMMA Annual Conference Professor of MarketingChicago, Illinois
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S-D Logic Alternative Logics for Service Innovation Global Advanced Technology Innovation Consortium Conference Global Innovation Challenges and Opportunities
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S-D Logic Service-Dominant Logic: What It Is and What It Is Not Presentation to the Otago Forum on Service-Dominant Logic November 21, 2005 Stephen L
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1 © E. Gummesson 2008 2 22nd Service Conference and Workshop University of Westminster London, November 2008 HOW ARE SERVICE-DOMINANT LOGIC, SERVICE
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Business
Gronroos Value co creation in service logic mt final 2010
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1 Co-creating Brands Diagnosing and Designing the Relationship Experience (1)
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Slides for Chapter 11. Contribution of Services Industries to Global GDP
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Slides for Chapter 11
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