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The top documents tagged [depth of product mix]
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11.4 how can a company build and manage its product mix and product lines by vishnupriya aryabhumi
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Module IV: Nurturing Brand to Grow: Understanding & Developing Brand Architecture Managing Strategic Branding Issues: –Brand Extension & Brand Revitalization
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(Ch.11)Product Line And Product Mix Main concepts: - Product Item: specific version of product among organization's products - Product Line: closely related
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