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The top documents tagged [desired consumer response]
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Media Planning and Buying, Creativity side of Advertising and Copywriting
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Technology
MM platform overview enterprise
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Specific Media TVAS Breakfast Event - Nielsen section
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Insight Address: Cross-Platform Measurement: The Current State & Future Opportunities
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Marketing
Foyle international
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Prentice Hall, © 200912-1 The Creative Side and Message Strategy Part 4: Principles: Creativity and Breakthrough Advertising Chapter 12
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Chapter no : 4 How Advertising work How advertising works as communication? Advertising first of all, a form of communication. In a sense, it is a message
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