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The top documents tagged [direct marketing effectiveness]
Business
Implementing trigger-based-marketing-to-drive-customer-loyalty
4.170 views
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© 2005 McGraw-Hill Ryerson Limited Chapter Objectives To recognize the purpose of direct marketing as a communications tool. To appreciate the strategies
218 views
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MKM803 – Direct Marketing. Types of Sales Promotion Activities Samples Coupons Premiums Contests/sweepstakes Refunds/rebates Bonus Packs Price-off Deals
215 views