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The top documents tagged [iwom research]
Business
“Making Sense of IWOM”: IWOM White Paper on the Role of Internet Word of Mouth in Driving Purchase Decisions
3.056 views
Business
"Making Sense of IWOM" Topic 3: How Brands Can Participate in Online Communities
2.766 views
Travel
CIC and GroupM China released 2013 White Paper on Travellers - The Rise of Social Travel
7.471 views