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Global Online Branding in Eglish
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****** 16-1 1-1 McGraw-Hill/Irwin Understanding Business, 8e © 2008 The McGraw-Hill Companies, Inc., All Rights Reserved. Nickels McHugh McHugh ** Using
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U NIVERSITY O F W EST F LORIDA J OHN C. P ACE L IBRARY Promotion Tutorial
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Five Major Players in the Advertising Industry 1.Advertisers Marketing or advertising dept. In-house agency –> function? Pros and cons? 2.Agencies (External):
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Chapter 19 Advertising and Public Relations 19 | 3Copyright © Houghton Mifflin Company. All rights reserved. Objectives Describe the nature and types
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Media Selection in Advertising Chapter 8. What kinds of ads get your attention? Are they found in “traditional” media like television or unusual places?
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October 26, 2004
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Seminar 228.443: Advertising
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