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2011.2.05 Marketing
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Marketing
Chapter 5 Developing the Global Vision 2014
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©2003 South-Western Chapter 3 Version 3e1 chapter Developing a Global Vision 3 3 Prepared by Deborah Baker Texas Christian University
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MKTG 4 CHAPTER Developing a Global Vision. Objectives Discuss the importance of global marketing Discuss the impact of multinational firms on the world
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Chapter 5: Developing a Global Vision Prepared by Amit Shah, Frostburg State University Designed by Eric Brengle, B-books, Ltd. Copyright 2010 by Cengage
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Designed by Eric Brengle B-books, Ltd
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