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The top documents tagged [marketing channel selection]
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Part 5 Distribution Decisions marketing 16e Hult | Pride | Ferrell
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Narayan's SAEA Goat Marketing Paper 2014.pdf
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Multiple Distribution Channels some firms will use several distribution channels to reach specific markets or segments dual distribution is used, for example,
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Marketing Channels, Logistics, and Supply Chain Management
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Marketing Channels, Logistics, and Supply Chain Management
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